We have integrated Amazon Pay into our website using the Razorpay payment gateway. This integration required very little effort and was set up in minutes. On the other hand while directly integrating Amazon Pay with your website, [I feel it] requires a high amount of technical knowledge. The documentation is also available for different steps of integration.
- Cashbacks - Rewards it users for paying using Amazon Pay
- Multiple Payment Options - Gift cards, Amazon Pay Balance, Credit Cards, etc.
- Instant refunds on certain payment methods
- Amazon Pay Balance can not be transferred to your bank account unlike other softwares.
- Amazon Pay Balance can not be used to purchase certain gift cards.
Amazon Pay can be used on websites like e-commerce, subscriptions, etc.; it can also be used by local businesses for taking payment via UPI. [I feel] Amazon Pay is less appropriate to use if you sell gift cards because gift cards can not be purchased using Amazon Pay Balance, because [in my experience] most of the buyers prefer using Amazon Pay Balance.