Name: Apple iAd
Rating: 9.5 (17 reviews)
Author: Apple

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Transcription

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Vertical-Specific

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Apple's iAd is a mobile advertising and app-monetization solution.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Yahoo Native

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Taboola

Apple iAd

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

Mobile Advertising

Apple iAd: Demo

In this video, I demo Apple iAds. Apple iAd is Apple's new mobile advertising platform that was announced at WWDC 2010 earlier this year by Steve Jobs. The point of iAd is very simple - Steve Jobs stated how mobile advertising currently sucks, and iAd's focus is to bring quality ads to Apple's mobile devices. A neat feature about Apple iAds is when you click on one, you're able to access the ad without leaving your application or going to Safari.

There's going to be some really different ads for iAd that I think will make an impact on mobile advertising because before, ads were just simple pictures you could click on and go to a website. iAds can include interactive parts, videos, audio, and more like shown in the demo.

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If you want to try out iAd yourself and don't have any apps with iAds in them yet, you can try out Tiptitude:

http://itunes.apple.com/us/app/tiptitude-iad-supported-tip/id378981962?mt=8

Apple iAd: Demo

Apple iAds Demo

Likelihood to Recommend

Apple

Marketing and Development Coordinator

Apple iAd 2022-10-20 11:39:22

Google Ads

Shopify

Shopify Plus

TikTok for Business

Pinterest for Business

Head Of Marketing

Apple iAd 2022-10-10 09:59:44

Apple iAd 2022-01-29 13:05:04

Receptive.io (discontinued)

Senior Copywriter

Apple iAd 2017-04-04 11:13:52

WordPress

Yoast

Media Temple IaaS Cloud

Slack

Cloudflare

Skype (discontinued)

Microsoft Visual Studio

Parallels Desktop for Mac

DreamHost

Google Hangouts (Classic)

Apple iAd 2018-07-20 16:14:04

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

User interface

Better user interface

Mobile devices

Different computers

Overall user

Complex to use

User experience

Overall user experience

Development process

Setting up campaigns

Easy of use

Target audience

Features that help

Learning curve

Setting up

Home

Mobile Advertising Platforms

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. It addresses the need for donations and awareness for our small non-profit here in New York.

Driving traffic to our website.
Increasing donations based on people viewing our ad.

The UX (user interface) could be stronger.
The original platform is discontinued and had easier functions.
Simplify the process of approval.

Positive ROI is that our ads increase our donations during giving seasons (Oct.-Dec).
Negative is when we want to use this service during other times; sometimes we don't make what we spent on the ad back, making our ROI negative.

I use Apple iAd to set up the Apple Search ads for my company. We mostly use Apple iAD for targeting iOS users for the app install campaigns as this platform, also called Apple Search Ads, is a great tool to target iOS users. Besides, this platform has a great reach and cheaper price compared to other platforms where we run ads to target iOS devices.

iOS device targeting
Campaign set up
Keyword level bidding
Negative keywords

Attribution reporting
integration with Firebase and other mobile measurement partners
Slow platform

keyword level bidding
targeting iOS users
Ease of campaign set up

Ease of scaling the campaigns
High retention rate
high LTV of the users

Pinterest for Business, TikTok for Business, Shopify Plus

We use it in our company to set up Apple Search Ads campaign on behalf of our clients. We manage all of our clients Apple Search Ads campaigns using the ASA business center. We create logins, set up campaigns, and then analyse results and set up targets. And then we deliver the results to the client. We use ASA with the Appslflyer connection generally

Setting up campaigns
Easy of use
Excelent connection with apple ecosystem and attribution

Reporting
Very slow platform
It is slow and complex to use

We have one more channel to sell
Very easy to post ads
Doesn't require a tech team to set it up

We could scale some apps
Not all apps works
If bidding for the wrong keyword, can bring you lots of installs but high uninstall rate

I developed creative content for Apple iAds purchased by a leading automaker. The ads were intended to highlight specific features of different brand models, targeted toward the demographic audience most likely to be interested in those models. The iAd platform allowed our client to reach said audience on the mobile devices and digital content they use most frequently.

Potential to develop entirely new creative content to impress existing proof points on a target audience.
Use of intuitive device features that help bring creative content to life in a relevant way.
A compelling platform upon which to repackage and represent existing creative.

There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
More functionality in the initial banners could've resulted in increased engagement.

Engagement with the content we created surpassed expectations, equating our product with a worthy expenditure of time.
Time spent with the content we created allowed for additional opportunity to express our messaging.
As far as I know, there was no negative impact.

It has been used by our department and it was a great solution to create and produce ads for mobile devices. Previously we were developing using HTML5, which is great, but the performance was not on par with iAd.

Animations with great performance
Better integration with Apple ads platform
The workflow is really straightforward and the learning curve is basic

It could have a better user interface
Could be simpler to test the ads
The workflow of prototyping and delivery could be improved, since we work with other developers and it could allow us to share between different computers (like project versioning)

We could deliver more, so it helped improve the business
Clients got more with better results, since it's a Apple solution so it prevents possible bugs
Since it's easy to learn, every developer and designer could help us in the process

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Apple iAd

Overview

What is Apple iAd?