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Epom is a family of ad tech products designed for meaningful advertising. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic.
Best Mobile Advertising Platforms 2026
Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).
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All Products(1-25 of 71)
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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). - 3
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology. - 4
AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms. - 5
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. - 6
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore. - 7
AdMob is a mobile advertising platform acquired by Google in 2010. - 8
Apple's iAd is a mobile advertising and app-monetization solution. - 9
Yahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform. - 10
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MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply. - 12
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv. - 13
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition. - 14
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California. - 15
Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating new revenues.The ... - 16
OnClickA is a performance-driven global self-serve ad network for advertisers and publishers. Boasting over 4 billion daily impressions, advertisers can use OnClickA to access targeted traffic through various pricing models like CPM, CPC, or CPA. OnClickA offers diverse ad formats and monetization ... - 17
TECOBI is a communication and advertising platform for the automotive industry. - 18
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content. - 19
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Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow.According to the vendor, key features and business benefits ... - 21
Clickky is a full-stack platform for mobile advertisers and publishers that offers both programmatic and performance solutions for demand and supply partners. Clickky focuses on the growth of its own SSP and RTB Marketplace.The platform partnered with some of the world’s top DSPs. The vendor says ... - 22
m19 is a Machine Learning technology that empowers brands to optimize their advertising campaigns on Amazon globally (ie. m19 is available in 15+ Amazon markets worldwide in North America, Europe, Middle East and Asia).Used by both traditional and native e-commerce brands - who all want to surface ... - 23
Chartboost is a mobile-gaming advertising platform from the company of the same name. - 24
Bidease is a fully transparent DSP for mobile marketers.Its programmatic performance solutions help brands achieve their performance advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, Bidease optimizes campaigns across ... - 25
Qujam is a self-serve, do-it-yourself (DIY) geofence advertising platform that allows businesses and marketing agencies to launch location-based digital ad campaigns. Users can draw custom virtual boundaries around precise physical locations on a map to target audiences with programmatic display ...
Learn More about Mobile Advertising Software
What are Mobile Advertising Platforms?
Mobile advertising platforms provide the infrastructure to publish ads on smartphones and tablets. The platform acts as a broker between advertisers (advertising agencies, businesses, and individuals) and publishers for the purpose of buying, managing, and placing ads on popular mobile ad real estate.
These platforms generally support 3 ways of launching and managing ad campaigns: managed service, programmatic, and self-serve. They are most commonly used by digital and social media marketers or independent advertising agencies. The self-managed option gives small businesses and individuals the flexibility to purchase ad space and manage ad campaigns themselves.
Major mobile advertising platforms can be broken down into the following, sometimes overlapping, categories:
Mobile Ad Networks
Mobile Ad Servers
Mobile DSPs (Demand Side Platforms - supporting the purchase of ads across multiple ad exchanges or social media platforms)
Mobile Advertising Platform software supports ad campaign budgeting and ad targeting. Targeting parameters typically include device type, operating system, location, time of day, customer behavior, and demographics. Increasingly AI is deployed to optimize targeting. Ads can be placed within Google search results, within a mobile app, and on mobile websites. They are supported by a variety of formats: native ads, video ads, interstitial ads, and banner ads.
The platforms support all the major mobile operating systems and offer access to global markets. Most mobile platforms also provide analytics and reporting capabilities to evaluate ad performance. Mobile advertising platforms are often part of larger cross-channel advertising platforms.
Mobile Advertising Platforms Features
Most mobile advertising platforms will include the following features:
Managed service, programmatic service, and self-serve options
Campaign dashboards
Ad budgeting
Ad targeting, retargeting, and meditation
Placement in search results, mobile apps, mobile websites, push notifications, and SMS
Multiple ad formats: native ads, video, interstitial ads, offer-walls, banner ads
Content tools for creating ads or uploading ads
Mobile advertising ids
Support for Android and IOS mobile operating systems
Fraud protection
Ad campaign tracking and performance analytics
Mobile Advertising Platforms Comparison
Before investing in a new mobile advertising platform, consider the following key points:
Target Audience: Identifying your target audience is critical to choosing the right ad platform and tailoring your ad accordingly. Which mobile apps and websites do they spend the most time on? Apps? Gaming? Social Networks? Mobile websites? What are their consumption and search patterns and what devices do they use?
Scope and Objectives: What are your ad objectives? What is your budget? Do you prefer specific ad formats? Video? Do you require delivery across multiple advertising networks or do you want to advertise exclusively on one or two networks (E.g. LinkedIn and Twitter)? How extensive is your need for ad campaign performance metrics and reporting?
Fraud Protection: There are opportunities for abuse by advertising networks and mobile ad platforms. For example, some users feel that certain platforms render their campaigns more costly and less effective. Evaluate your choices to ensure the appropriate controls and metrics are in place to identify or help prevent this type of activity.
Pricing Information
There is a wide variety of pricing models for mobile advertising platforms. Many platforms allow you to set your own ad budget and bid for placements.
Some of the different types of pricing models include CPM, CPC, CPI, CPA, and CPE:
CPM (Cost per Mille) pricing is calculated as the cost per 1,000 views of the ad.
CPC (Cost per Click) pricing is based upon the number of clicks an ad receives.
CPI (Cost per Install) bills based upon the number of app installations.
CPA & CPE (Cost per Action, Cost per Engagement) calculates the cost based upon specific user actions taken within an app or a game.
The placement of the ad along with its format will dictate the pricing. More coveted ad real estate will be more costly. Ads with more complex formats such as video will be more expensive than banner ads.
Some platforms offer basic plans beginning at $99 per month, ranging to over $5,000 per month offering a set package of ads and services bundled to support your campaigns.
Mobile Advertising FAQs
What services do Mobile Advertising Platforms provide?
Mobile advertising platforms support the buying, managing, and placement of ads on mobile devices such as smartphones and tablets. They provide tools for budgeting, ad creation, targeting, and performance evaluation.
What are the benefits of using Mobile Advertising Platforms?
- Engagement and Personalization: The ability to target a specific audience with personalized ads based on their behavior, location, and demographics.
- Accessibility and Immediacy: You can reach your audience where they spend much of their time, on their smartphones and tablets, with timely messages.
- Cost-Effectiveness: Mobile ads are less costly than traditional ad channels. Many feel that mobile advertising is more effective than internet advertising, especially with people spending more and more time on their smartphones.
- Campaign Performance: Ready ability to track campaign performance and your audience’s response.
What are the best Mobile Advertising Platforms products?
Here are some of the more popular mobile advertising platforms:
How much do Mobile Advertising Platforms cost?
Most platforms allow you to set your own ad budget. There is a wide variety of pricing models including CPM, CPC, CPI, and CPA. Ad placement and formatting drive the pricing. Some platforms offer basic plans beginning at $99 a month. More expensive plans can cost upwards of $5,000 a month.