Skip to main content
TrustRadius
Apple iAd

Apple iAd

Overview

What is Apple iAd?

Apple's iAd is a mobile advertising and app-monetization solution.

Read more
Recent Reviews
Read all reviews
Return to navigation

Pricing

View all pricing
Apple iAd

Apple iAd

N/A
Unavailable

What is Apple iAd?

Apple's iAd is a mobile advertising and app-monetization solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

Yahoo Native

Yahoo Native

$25
per month
What is Yahoo Native?

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in…

Taboola

Taboola

$10
Starting Price Per Day
What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Return to navigation

Product Demos

Apple iAds Demo

YouTube

Apple iAd: Demo

YouTube
Return to navigation

Product Details

What is Apple iAd?

Apple iAd Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(17)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
October 10, 2022

A must for iOS market

AS
Amar Shekhar
Head Of Marketing
PocketPills (Health, Wellness and Fitness, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Apple iAd to set up the Apple Search ads for my company. We mostly use Apple iAD for targeting iOS users for the app install campaigns as this platform, also called Apple Search Ads, is a great tool to target iOS users. Besides, this platform has a great reach and cheaper price compared to other platforms where we run ads to target iOS devices.
Pros and Cons
  • iOS device targeting
  • Campaign set up
  • Keyword level bidding
  • Negative keywords
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
Likelihood to Recommend
Apple iAd will be a well-suited marketing platform for your business if you have an iOS app. Unlike other app marketing platforms, apple search ads give a lot more flexibility. It's targeting includes keyword-level targeting as well as negative keywords. It's not a black box campaign tool like the google universal app campaign. Also, the lifetime value of the users acquired through this platform is much higher compared to the other platforms that we have tried.
Most Important Features
  • keyword level bidding
  • targeting iOS users
  • Ease of campaign set up
Return on Investment
  • Ease of scaling the campaigns
  • High retention rate
  • high LTV of the users
Alternatives Considered
Apple iAd does a really better job compared to Google Ads (UAC or Universal App Campaigns) for targeting iOS users. Besides, it's not a black box campaign like the universal app campaign on google. There is much more control in terms of keyword-level bidding, negative keywords, scaling the campaign, etc on Apple iAd when compared to Google Ads UAC campaigns. Also, we were unable to scale on Google Ads but Apple Search ads worked really well for us
Other Software Used
August 04, 2018

Creating ads becomes much easier with Apple iAd

Verified User
Team Lead in Information Technology
Internet Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It has been used by our department and it was a great solution to create and produce ads for mobile devices. Previously we were developing using HTML5, which is great, but the performance was not on par with iAd.
Pros and Cons
  • Animations with great performance
  • Better integration with Apple ads platform
  • The workflow is really straightforward and the learning curve is basic
  • It could have a better user interface
  • Could be simpler to test the ads
  • The workflow of prototyping and delivery could be improved, since we work with other developers and it could allow us to share between different computers (like project versioning)
Likelihood to Recommend
Apple iAd is great for advertising agencies in need for a simpler way to create and develop mobile ads on Apple devices. It really allowed us to improve the team productivity.
Return on Investment
  • We could deliver more, so it helped improve the business
  • Clients got more with better results, since it's a Apple solution so it prevents possible bugs
  • Since it's easy to learn, every developer and designer could help us in the process
Other Software Used
Return to navigation