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AppLovin Exchange (ALX)

AppLovin Exchange (ALX)

Overview

What is AppLovin Exchange (ALX)?

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

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Recent Reviews

Great for gaming

8 out of 10
July 12, 2022
Incentivized
AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically …
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Pricing

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AppLovin Exchange (ALX)

AppLovin Exchange (ALX)

N/A
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What is AppLovin Exchange (ALX)?

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is AppLovin Exchange (ALX)?

The AppLovin Exchange (ALX) is a source of premium in-app mobile ad inventory and mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – to ensure transparent upfront pricing with no middleman fees, and to drive purchasing power Through MAX, ALX buyers transact in diverse real-time bidding (RTB) auctions with premium in-app ad real estate across 140k apps and 2 billion+ devices globally. AppLovin states this scale allows the exchange to power better opportunities and more focused targeting so that ads drive a higher ROI.

AppLovin Exchange (ALX) Competitors

AppLovin Exchange (ALX) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Attribute Ratings

Reviews

(1-2 of 2)
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July 12, 2022

Great for gaming

Verified User
Manager in Sales
Internet Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.
Pros and Cons
  • Lots of gaming inventory
  • Plenty of high inventory formats
  • More than one end point in the USA to reduce latency when buying via RTB
  • Support team takes a lot of time to answer
  • Not a lot banner inventory
  • Really high CPM prices on the platform
Likelihood to Recommend
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
Most Important Features
  • Inventory
  • Formats
  • Monetization platform
Return on Investment
  • It has helped us achieve ROI, increasing budgets
  • it has helped us get new clients, getting more bookings
Alternatives Considered
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
Other Software Used
June 27, 2022

AppLovin is a great app if you have decided to grow your company

Verified User
Administrator in Other
Writing & Editing Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use AppLovin for my new startup as I was expanding my business over the last few months. This app is amazing because it allows your application to grow organically using its set of solutions to grow a small business like mine. Overall, I was very happy with the product because it allowed me to grow my mobile business and I would highly recommend this app to others
Pros and Cons
  • ROI
  • Growth
  • Monetization
  • Customer Service
  • Mobile advertising
  • Pricing
Likelihood to Recommend
AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.
Most Important Features
  • Mobile gaming
  • App developers
  • Increase retention
Return on Investment
  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business
Alternatives Considered
I think AppLovin is much better than these three apps combined because it provides a better opportunity for a business to scale up on its mobile site and it helps new businesses grow their ROI. The company has been around since 2012 and it boasts 300 million subscribers so it has established itself as a great application to grow a business
Other Software Used
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