Programmatic partner that has potential
We used MoPub before AppLovin Max. On the programmatic side of things, it worked perfectly for all of our apps. MoPub/AppLovin Max is used …
AppLovin MaxFormerly MoPub
AppLovin Max
AppLovin Max
Overview
What is AppLovin Max?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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What is AppLovin Max?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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- Tech Details
What is AppLovin Max?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
AppLovin Max Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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October 24, 2022
Programmatic partner that has potential
Score 5 out of 10
Vetted Review
Verified User
We used MoPub before AppLovin Max. On the programmatic side of things, it worked perfectly for all of our apps. MoPub/AppLovin Max is used by the monetization team. We're using them to execute programmatically, which is helping us scale our ad revenues. Among all of our mediation platforms, AppLovin Max is the main source of our ad revenues.
- Lightweight SDK with waterfall setup
- Large support for every ad format possible
- Great display of analytics
- Amazing support team
- Their take on ad monetization is one size fits all. They should consider treating every app differently instead of treating all apps as gaming apps.
- eCPM are not comparable to what we were getting from MoPub
- Not as many levers for the monetization team to pull as we had with MoPub
- A/B testing - experiment with ad formats
- Growth support
- Automation on in-app bidding
- CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
April 16, 2021
Strong programmatic player
MoPub is being used by the online operations account management team. We are using them to run programmatic campaigns and it is helping us scale our campaigns with quality and being able to reach more users and complete our budgets. They are one of our key partners for the programmatic space.
- Easy to use platfrom. You can set up QPS management system on your own.
- They have MoPub Analytics to get inventory stats.
- Their AM team is very supportive.
- Their take rate is not transparent, its unclear the margin percentage.
- Not a lot of premium publishers on the platfrom, mostly gaming.
- Discrepancies keep arising between impressions served and billing numbers.
- CPMs are low, CPC are low as well and that increases margin.
- Take rates are high, reducing ROI
- It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
MoPub is focused only on in app inventory and their stronghold is on the US. They created their own mediation platform which gives them advantages over smaller SSPs that do not have their own ad tech stack. However, in order to continue improving they should focus more on APAC and other regions to match Smaato´s offerings.
August 29, 2019
SSP that has your back
We integrate with MoPub via one of our DSPs. We are using them for the mobile in-app campaigns as that is their strong suit. They have very vast traffic and specifically they have a great variety of publisher verticals as it is not too gaming-focused like many other exchanges. They are very strong in the Latam region and not so much in EMEA.
- Vast network of publishers, from different verticals
- Low CPMs which translate into good CPAs
- Great support team, always eager to help
- Not a lot of inventory in the EMEA region.
- Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
- Reporting tools not very advanced. You can't get a lot of granular details from the tool.
- CPMs are low, which translate into good CPAs and more budgets.
- Possibility of rebate programs for big volumes can also increase ROI.
- Lack of clarity on billing numbers reduces profitability for a few months.
- Smaato, Vungle, SmartyAds SSP, AppLovin, Cheetah Digital Marketing Suite (formerly Experian) and Google Ad Manager
MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.