AppLovin MAX

Formerly MoPub

Easy to use and valuable: Users find the extension to manage blogs on the monetizing platform easy to use and highly valuable for adding value to their content. Several reviewers have stated that the user interface of MoPub is very intuitive, making it simple to navigate and utilize its features. Additionally, users appreciate how the SAAS nature of the platform allows them to access it easily from anywhere.

Great value for money: Many users describe MoPub as providing great value for money when it comes to ad publishing for mobile apps. They particularly highlight its ability to leverage ad banners and integrate with marketplace platforms, which helps them maximize their revenue while keeping costs low. The concept of MoPub as a convenient app monetization application is highly praised by multiple reviewers.

Highly praised transparency: The transparency offered by MoPub is highly valued by users, who appreciate being able to control their users' experience and maximize their income through the platform. Multiple reviewers have mentioned how they find this aspect of MoPub extremely useful in managing their campaigns effectively.

Freezing and Software Issues: Many users have experienced freezing and software not working properly due to unoptimized processes, negatively impacting their experience with MoPub. These issues need to be addressed in order to improve the performance and reliability of the software.

Slow Technical Support: Users have found technical support from MoPub to be slow, causing delays in effectively using the software. Improving the responsiveness of the technical support team would greatly enhance user satisfaction.

Lack of Trial Version: The absence of a trial version has been mentioned by users, which could help with spreading awareness about the software. Introducing a trial version would allow potential customers to test the features and functionality before making a purchasing decision.

Users have made several recommendations based on their experiences with MoPub. The three most common recommendations are as follows:

1. Running a demo with key stakeholders: Users recommend running a demo with key stakeholders before implementing MoPub. This allows for a better understanding of the platform and its features, and helps ensure that it meets the specific needs of the business or app.

2. Running a proof of concept (POC): Another common recommendation is to run a proof of concept (POC) before deciding on MoPub. This allows users to test the platform's capabilities and performance in a controlled environment, helping them make an informed decision about whether or not to proceed with its implementation.

3. Leveraging all ad formats: Many users have found MoPub to be helpful in leveraging all ad formats. This allows for more flexibility and customization in creating standout ads and reaching the desired audience.

Overall, users highly recommend MoPub for app monetization and find the technology behind it to be great. However, there are also some concerns about aspects such as header bidding and the user interface (UI), which could be areas for improvement.