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What is Awario?

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research,…

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Recent Reviews

TrustRadius Insights

Awario has proven to be an invaluable tool for businesses and individuals looking to track their competitors' social media strategies and …
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Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $39 per month
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Product Details

What is Awario?

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling.

While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and white-label reporting.

Awario Features

  • Supported: Boolean search
  • Supported: Sentiment analysis
  • Supported: White-label reporting
  • Supported: Email alerts
  • Supported: Influencer report

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

Awario Videos

Learn how to create your first Awario project and start looking for mentions.
Explore your social listening mention feed with Awario
Learn all about Awario's Dashboards and Reports

Awario Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Awario Customer Size Distribution

Small Businesses (1-50 employees)19%
Mid-Size Companies (51-500 employees)52%
Enterprises (more than 500 employees)25%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Awario has proven to be an invaluable tool for businesses and individuals looking to track their competitors' social media strategies and gauge their effectiveness. Users have found great value in the platform's ability to monitor brand mentions and manage reputation, allowing them to stay on top of public sentiment. With Awario, users can easily find mentions of their clients on social media and analyze the sentiment surrounding those mentions. This helps them identify areas where improvements can be made and allows for prompt response to customer feedback.

In addition to competitor analysis and brand monitoring, Awario is also highly regarded for its ability to understand audience engagement and identify key influencers. This information is crucial for businesses seeking to expand their reach and increase their online presence. During the COVID-19 pandemic, Awario has been a lifesaver for many users as it enables them to better understand their environment and listen to public feedback promptly.

Moreover, Awario is used extensively for lead outreach, brand reputation management, and finding customer and social media references. Users appreciate that it provides cost-effective solutions compared to other products on the market. The software has become a go-to tool for daily social listening, enabling users to save time and effort in extensive research by providing them with qualitative and quantitative data. Overall, Awario proves itself as a reliable companion in understanding consumer perspectives, developing strategic marketing suggestions, and solving consumer problems.

360 social media monitoring: Users appreciate Awario's 360 social media monitoring, which tracks mentions from multiple platforms like Twitter, Reddit, and others. Many reviewers have praised this feature for allowing them to comprehensively monitor their brand's online presence across various channels.

Fantastic data presentation: The presentation of data in Awario is fantastic and can be seamlessly incorporated into reports, making it easy to analyze and share information. Numerous users have mentioned that the visually appealing format of the generated reports has been highly valuable in presenting data to clients or stakeholders.

Easy-to-use interface: Users find Awario's interface easy to use and manage, with various features that cater to their needs. Several reviewers have commented on the intuitive design of the interface, enabling them to navigate and utilize the software without difficulty.

Steep Learning Curve: Many users have mentioned a steep learning curve when first using Awario, requiring trial and error and a significant amount of time to understand. They found the user interface to be confusing and complicated, making it difficult to understand and use the platform.

Insufficient Reporting and Analysis Features: Users have found the reporting and analysis features of Awario to be insufficient and lacking in depth. They feel that the tool does not provide enough detailed insights or comprehensive reports for their needs.

Inaccurate Sentiment Analysis: Users are disappointed with the accuracy of the sentiment analysis provided by Awario, finding it to be mostly inaccurate. They have experienced instances where the sentiment analysis does not accurately reflect the actual sentiment expressed in social media posts.

Users commonly recommend Awario for several reasons. Firstly, they find that Awario is a valuable tool for tracking their brand and gathering information. They appreciate the ability to monitor mentions of their brand on various platforms.

Secondly, users recommend Awario for its capability to locate shoppers, users, followers, influencers, and mentions. This feature is especially useful for businesses looking to target specific audiences.

Lastly, users suggest using Awario if they are operating in a niche market with unique keywords. They find that Awario's search capabilities allow them to track conversations and mentions relevant to their industry.

It's important to note that some users advise against using Awario unless you are an international organization.

Attribute Ratings


(1-2 of 2)
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Maddy Osman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • I use Awario to track my own brand mentions, as well as tracking mentions for some of the brands I work with. Besides social mentions, I've also configured it to track unlinked brand mentions across the internet. I also take advantage of Awario's Lead functionality for a variety of personal and client projects.
  • Tracking all of these things helps me stay in the loop, whether people are saying good things or bad!
  • Track unlinked brand mentions across various websites
  • Track tagged and untagged brand mentions on social media
  • Find leads based on seed keywords and other information
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
  • Awario helps me stay on top of all positive and negative brand mentions
  • Awario helps me find backlink opportunities with unlinked brand mentions
  • Awario helps me find potential leads for various projects
  • Mention
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
I can't say that I've asked for a lot of help, but Awario does offer useful support documentation and an active Facebook group.
Droplr, Zoom
Drew Harrison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Awario to keep track of mentions of my brand across social media, which allows me to get ahead of negative feedback or comments and follow up to ensure potential and existing customers' and clients' voices are heard and all concerns are addressed promptly - which can really help when it comes to acquiring new customers. Awario is also very handy for keeping track of mentions of competitors, which can provide valuable insights into what people like and dislike about their products and services at any given time.
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
  • Can be a bit expensive if you need to monitor a lot of topics/keywords.
  • There's a bit of a learning curve when it comes to correctly setting up monitoring and filters to get the most relevant results.
If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
BuzzBundle is offered by the same company as Awario, and I used it before switching to Awario. It's a very solid desktop tool and allows for more monitoring than Awario (at least when comparing by price). However, Awario is web-based, which means you can utilize it from your phone or tablet, which is handy--especially if you're on the go a lot (may not be as important if you have a team of people who are in front of desktops and laptops all day). Awario also has more powerful lead generation and alerting features than BuzzBundle, but BB is a solid alternative if you're looking to save some money.
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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