Awario

Awario is a social media and monitoring tool. It aims to deliver brands data vital to their businesses, like potential and current customer insights, market overview, and competitor activities audit.

Awario collects mentions from social media, news, web, and blogs to analyze sentiment, the share of voice, reach, top brand mentions, top influencers, languages, locations, authors' age, and gender.

Boolean search helps to set up complex queries, while a built-in free Leads module simplifies the hunt for prospects who are looking for services/products similar or alternative to the brand.

With Awario, one can better and deeper study competitors' marketing strategy, brand's audience, and how to interact with it. With the tool, users can make decisions powered by data and based on unbiased analytical observations.

Features:

• Boolean search mode for improved results accuracy.
• Influencers reports help to outline influential people talking about the brand, competitors, industry, or niche.
• A Leads module to find sales prospects on social media.
• Enterprise-level analytics and access to unlimited historical data available in all plans.