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Awario

Awario

Overview

What is Awario?

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research,…

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Recent Reviews

TrustRadius Insights

Awario has proven to be an invaluable tool for businesses and individuals looking to track their competitors' social media strategies and …
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Pricing

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Starter

$39.00

Cloud
per month

Pro

$119.00

Cloud
per month

Enterprise

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://awario.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $39 per month
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Product Details

What is Awario?

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling.

While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and white-label reporting.

Awario Features

  • Supported: Boolean search
  • Supported: Sentiment analysis
  • Supported: White-label reporting
  • Supported: Email alerts
  • Supported: Influencer report

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

Awario Videos

Learn how to create your first Awario project and start looking for mentions.
Explore your social listening mention feed with Awario
Learn all about Awario's Dashboards and Reports

Awario Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Awario Customer Size Distribution

Consumers4%
Small Businesses (1-50 employees)19%
Mid-Size Companies (51-500 employees)52%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(6)
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Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Maddy Osman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I use Awario to track my own brand mentions, as well as tracking mentions for some of the brands I work with. Besides social mentions, I've also configured it to track unlinked brand mentions across the internet. I also take advantage of Awario's Lead functionality for a variety of personal and client projects.
  • Tracking all of these things helps me stay in the loop, whether people are saying good things or bad!
  • Track unlinked brand mentions across various websites
  • Track tagged and untagged brand mentions on social media
  • Find leads based on seed keywords and other information
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
  • Awario helps me stay on top of all positive and negative brand mentions
  • Awario helps me find backlink opportunities with unlinked brand mentions
  • Awario helps me find potential leads for various projects
  • Mention
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
I can't say that I've asked for a lot of help, but Awario does offer useful support documentation and an active Facebook group.
Droplr, Zoom
Drew Harrison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Awario to keep track of mentions of my brand across social media, which allows me to get ahead of negative feedback or comments and follow up to ensure potential and existing customers' and clients' voices are heard and all concerns are addressed promptly - which can really help when it comes to acquiring new customers. Awario is also very handy for keeping track of mentions of competitors, which can provide valuable insights into what people like and dislike about their products and services at any given time.
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
  • Can be a bit expensive if you need to monitor a lot of topics/keywords.
  • There's a bit of a learning curve when it comes to correctly setting up monitoring and filters to get the most relevant results.
If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.
  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
BuzzBundle is offered by the same company as Awario, and I used it before switching to Awario. It's a very solid desktop tool and allows for more monitoring than Awario (at least when comparing by price). However, Awario is web-based, which means you can utilize it from your phone or tablet, which is handy--especially if you're on the go a lot (may not be as important if you have a team of people who are in front of desktops and laptops all day). Awario also has more powerful lead generation and alerting features than BuzzBundle, but BB is a solid alternative if you're looking to save some money.
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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