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https://dudodiprj2sv7.cloudfront.net/product-logos/Fy/W9/TH7QF4JRGV4N.PNGReliable, Affordable Intent DataI use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.,The UI is comprehensive and easy to use The Client Success team is fantastic The technology runs on hard data Cheaper than competitors,The surging data is at the company level, not individual level, which can be misleading for larger target accounts The data only refreshes once per week You can not see how companies trend over time past week-over-week,7,Bombora has increased our success rate in driving sales meetings Bombora has helped us narrow our target audience Bombora has helped us locate potential customers not previously in our marketing funnel,We pull reports that say which companies on our target account list are showing signs of being in market for our client's services. The reports would be more helpful if it showed trends a company follows over time (not just week-over-week) and what behavior a company is exhibiting online in order to be considered in market.
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Bombora
8 Ratings
Score 7.4 out of 101
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Bombora Reviews

Bombora
8 Ratings
Score 7.4 out of 101
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October 25, 2017

Bombora Review: "Reliable, Affordable Intent Data"

Score 7 out of 10
Vetted Review
Verified User
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I use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment.
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Bombora Scorecard Summary

Feature Scorecard Summary

Identification of new leads (1)
4
List quality (1)
9
List upload/download (1)
9
Ideal customer targeting (1)
7
Load time/data access (1)
7
Contact information (1)
3
Company information (1)
8
Industry information (1)
8
Lead qualification process (1)
4
Smart lists and recommendations (1)
8
Salesforce integration (1)
8
Company/business profiles (1)
8
Alerts and reminders (1)
8
Data hygiene (1)
7
Automatic data refresh (1)
6
Tags (1)
5
Filters and segmentation (1)
4
Append emails to records (1)
5

About Bombora

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Prospecting Features
Does not have featureAdvanced search
Does not have featureWeb browser extension
Has featureIdentification of new leads
Does not have featureList quality
Does not have featureEmail contacts
Does not have featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Has featureLinkedIn integration
Does not have featureData.com integration
Does not have featureLoad time/data access
Has featureReverse IP lookup
Sales Intelligence Data Standards Features
Does not have featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Has featureLead qualification process
Has featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Does not have featureNews updates
Has featureWeb traffic insights
Has featureProspect tracking/following
Has featureAlerts and reminders
Has featureData hygiene
Does not have featureAutomatic data refresh
Has featureTags
Has featureFilters and segmentation
Does not have featureNotes
Does not have featureSalesforce opportunity creation
Does not have featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Does not have featureSales email templates
Has featureSales landing pages
Has featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Does not have featureExchange integration
Has featureMarketing automation integration

Bombora Screenshots

Bombora Integrations

Marketo, Salesforce Lightning, Marketing Automation, Programmatic AdExchanges, CRM Platforms

Bombora Competitors

Bombora Support Options

 Free Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Bombora Technical Details

Operating Systems: Unspecified
Mobile Application:No