Bombora

Bombora

Customer Verified
Score 8.0 out of 10
Bombora

Overview

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data...

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Recent Reviews

Bombora for marketing

7 out of 10
December 14, 2022
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our …
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Bombora Rewiew

8 out of 10
December 13, 2022
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more …
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How Bombora Differs From Its Competitors

Company Surge® Intent Data

I think it is accurate and of high quality, there are enough filters to be able to narrow down as much as you like the kind of results that show, giving you flexibility depending on your needs and who you are looking for. Being able to search intent in multiple languages would be even better for …
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Company Surge® Intent Data

So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future
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Company Surge® Intent Data

Company surge seems to be the best product Bombora has. However, often times it is still difficult to tell how accurate the data is from the massive amount of different data there is available (outside and inside Bombora). Separating what worked from what didnt is a multi-variant analysis that is …
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Company Surge® Intent Data

Truthfully, it has been hard to quantify the benefits. We have not engaged with a new client based on Bombora data, but do feel more confident when doing cold outreach that we're delivering the right message. The tricky part has been, we're not sure if we're delivering the message to the right …
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Company Surge® Intent Data

Well TBH, I am satisfied with the data that Bombora provides. But one thing which they need to consider is being proactive. Currently, we are doing our own research & asking Bombora to include the Keywords that we want to monitor. It would be great if they had an AI of their own and suggest the …
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Company Surge® Intent Data

The data is high quality and we appreciate it is ethically sourced. We feel good that the data will continue to be strong in a future "cookie-less world". Sometimes we do get false positive signals from VPNs or public wireless domains but with anything, it can't be perfect. For the most part, it's …
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Company Surge® Intent Data

The quality and accuracy of the intent data are pretty good. I never had an issue where the domain or targeted account was from spam. I do like how Bombora protects the integrity of not just their company but the accounts that are provided. With other data intent companies, you sometimes get …
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Company Surge® Intent Data

We have found that the quality of data we get from Bombora is very good. While the data might not be perfect, it is a reliable source that is most often correct and accurate. Times when the data might not be perfect, it is not far off and still provides useful information about the specific company.
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Company Surge® Intent Data

When compared to previous tools, the accuracy and quality of intent provided are significantly higher. We discovered that it corresponded to our own research and actions later in the engagement process.
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Company Surge® Intent Data

For large markets like the American market and the European market (EMEA), Bombora works well, identifying customer demands based on search intent. Now, for Latin American countries, the tool is still not as accurate to find, especially demands based on search intent, being a better alternative …
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Company Surge® Intent Data

From an ABM function, once you know the specifics of what intent topics you want to list & then on top of that, from a horizontal workloads/vertical perspective, create those topic clusters that fit the mold. Bombora's quality of intent has so far been above average. When I talk to the Sales team &…
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Company Surge® Intent Data

From what I've gathered, Bombora does a decent job at sourcing their intent data. While intent at times can be tricky, we have had a few complaints about the quality of insights Bombora has pushed to our systems. With more and more laws and regulations being passed this will be something that is …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 3 features
  • Company information (32)
    7.2
    72%
  • Industry information (28)
    6.7
    67%

Reviewer Pros & Cons

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Video Reviews

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Product Demos

Bombora Company Surge® demo
12:47
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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

5.6Avg 7.0
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Product Details

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Sales Intelligence Data Standards Features

  • Supported: Company information
  • Supported: Industry information

Bombora Screenshots

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Bombora Video

Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.

Bombora Integrations

Bombora Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase, LeadBoxer, and ZoomInfo OperationsOS are common alternatives for Bombora.

Reviewers rate Company information highest, with a score of 7.2.

The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 38)
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Score 10 out of 10
Vetted Review
Verified User
It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.
  • Provides data in real time
  • User friendly platform
  • Broad categories to choose from
  • Reports are easy to run and view
  • More data on the person searching
  • Other languages except English
  • Some functionalities are a little complex to navigate
It is good for companies of all sizes who wish to see who is searching for their product or service online. It can help them see which companies are showing intent and then reach out to them in real-time introducing their company, so very useful for lead generation indeed. We find it very useful.
Score 7 out of 10
Vetted Review
Verified User
Helps to identify potential buyers based on website queries on popular search engines. We use it to prospect into accounts that are in the market to buy our software.
  • Identifies accounts who have intent to buy our software
  • Integrates with SF
  • Ability to cluster keywords together
  • Would like to see individual user data instead of just account data
  • Would like to use own keywords instead of keywords from a pick list
Organizations that have longer sales cycles and emphasize sales prospecting as a channel for revenue generation.
Joel Martinez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.
  • Finding topics that are surging within accounts.
  • This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.
Good for gathering intel on what topics to focus on when planning which sales play to run in an account.
Score 9 out of 10
Vetted Review
Verified User
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
  • Intent Scores by Topic
  • Intent Scores by Location
  • Scores Summary
  • Location wise intent scoring
  • Validation of data with third party
Well suited for intent management and align the goals of ABM & Performance marketing and also the sales enablement and sales performance support which eventually helps in conversion element focus. This also helps in fpcusing and enhancing the pipeline and the revenue of the business Great intent software to be used over the competition.
  • Online Training
I've received great support from Sean Freeman who supported very quickly and resolved during the onboarding and subsequently by the support team.
I am giving 9 because i feel the UI/UX still needs to be improved with more visualization and less excel work.
Need improvement in places such as visualisation & UX
No
December 14, 2022

Bombora for marketing

Score 7 out of 10
Vetted Review
Verified User
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our CRM database, Bombora helps fuel the decisions we make to drive better client experiences and drive insights. We have used this for general programmatic, account based marketing, and even understanding leads and assisting sales with their top accounts. We have utilized this data in various dashboards, programs, even data science models.
  • Scale of 3rd party cookies/audiences
  • Scored insights around accounts
  • Wide scope of data and topic taxonomies
  • Customer relations
  • Quality of data - 3rd party is naturally less quality
  • cookieless solutions
I think they are some of the best in class for global scale for marketing. There are few competitors out there that have the reach that Bombora does. Furthermore, we are able to customize our taxonomies to our business needs.
December 13, 2022

Bombora Rewiew

Score 8 out of 10
Vetted Review
Verified User
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more specifically reference pain points they're incurring. This helps improve conversion on our outreach, and also highlights potential clients we otherwise would not have exposure to.
  • Give us insights into potential client pain points
  • Give us insights into new clients not previously on our radar
  • Systematically delivering intel to us on a weekly basis
  • Integration into CRM system
  • Adding a plug-in so when we land on a website we can see how interested a company is in our type of services
  • Better insights into who is searching for keywords (Senior Executive vs. Intern)
If you're looking to get in front of clients and have better insights into their pain points, Bombora can be a great tool. Also, if you're looking to expand your prospect list, Bombora has some good industry tags to help expand your list of "leads". When combined (the new lead list with insights into what they're looking for) it can be a very powerful tool.
Score 8 out of 10
Vetted Review
Verified User
We use Bombora to help Sales Reps understand where to focus their time and energy each week. They get their Bombora report at the beginning of each week that takes some of the guess work out of prospecting.
  • Easy to use user interface makes it easy for reps to use.
  • Drills down to geographic location
  • Ability to choose recurring reports for target accounts
  • Hard to know when columns for the Comprehensive report are chosen (people always miss this)
  • Better GTM tools (great for account planning, but not as good for GTM planning)
Great tool to help sales reps plan their week from a demand generation perspective. Helps to quickly narrow down which prospects to focus on right away.
Score 8 out of 10
Vetted Review
Verified User
Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.
  • Extensive prevalent topics of interest for any industry
  • Custom reporting and integrations
  • Accurate surging score
  • Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
  • How is scoring made?
- Our reps can see that a company is surging and go in and see who they should reach out to. From my experience, bombora is huge amounts of maybe actual leads rather than enriched quality
Score 8 out of 10
Vetted Review
Verified User
Bombora is embedded into our tech stack, it is an always on tool that is being used to maximise the Sales fed, marketing generated enquiries
  • Helps identify genuine enquiries
  • Trusted qualified traffic enquiries
  • Highlights who should be contacted and why
  • Continual review of Bombora sources
  • Proactive feeds / alerts to save time
  • De-duplication of enquiries
  • Hot spot by language
Bombora has enabled us to target, drive initiatives and lock in results following insight driven tracking and tagging
Bombora is the 1st point of analysis to drive investment and sales coverage plans around new project promotion
Bombora allows lower invested nations to easily and successfully target markets as yet unknown about or not fully penetrated
December 09, 2022

Bombora Surge Data

Score 8 out of 10
Vetted Review
Verified User
Bombora data is used to help us Identify firms that may have an interest in key products and services
  • Pulls together data from a wide variety of sources
  • Organizes large amounts of information into easily digestible segments
  • Enables us to locate data that aligns with common needs based criteria
  • I'd love to see more granularity in the data provided
  • The ability to offer custom segment data would be beneficial
The Bombora segment are very useful when you are looking a broader topic areas in multiple channels. The more narrow the topic you are looking to target, the less valuable it becomes, but I suppose that is inevitable.
Cesar Emilio Anton Morales | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We used Bombora in the organization to help us build marketing dashboards with enhanced visuals to help promote the brand (and/or events) and achieve the organization's goals for the Sales Teams. We were able to address the issue of providing rich visuals for the teams to help them reach a guided purchasing decision of our products.
  • Excellent customer service
  • Effective use of system tools and resources
  • Great multi-system ad-ons to create connectors within the organizations tools.
  • Expand the diversity of available systems or ad-ons to implement within multi-platform usage.
We had a couple of scenarios where we needed to know those accounts with purchase intent to buy within our systems; here is where Bombora came to the rescue to help us identify more clearly those clients that wanted to reach out to our company but weren't exactly sure how to or even, in some cases, what to buy. The system came to the rescue to help our marketing team to create more client-based experiences and visuals to help them make a better purchasing decision.
Score 8 out of 10
Vetted Review
Verified User
We're using Bombora to monitor Intent Data for our target accounts and help identify companies for ABM campaigns and messaging.
  • Intent data tracking
  • Website traffic monitoring
  • Integration with Salesforce
  • Help with historical reporting
  • Improve domain match accuracy
  • Nothing else - we're pretty happy.
I would definitely recommend using Bombora to monitor off-site intent of key target accounts and prioritizing those accounts showing an active buying cycle. If you're not doing ABM or don't need help prioritizing accounts, then I don't see as much of a need.
Score 9 out of 10
Vetted Review
Verified User
We use ABM approach so it is important to know what the current/potential customers are searching for. Bombora gives the intent topics most searched or read to help us understand what customers want and adapt our campaign as per the need. There is a big list of topics we can get, search words, websites visited which is really useful to create our own insights and reports.
  • intent topics
  • websites visited by customers
  • frequency of visit to websites
  • Real time alerts against a list of customers if they search for a particular topic or listed topics
If a company follows ABM approach, this tool can really help. Or if there are specific solutions sold, bombora can help identifying customers intent there too.
Score 7 out of 10
Vetted Review
Verified User
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.
  • HubSpot Integration
  • Comprehensive report
  • Bombora score helps to identify targets easier
  • Historical Data
  • Dashboard
  • Less time to add the Keywords
We are using Bombora pretty frequently as it gives the head start for our various marketing campaigns. But as mentioned earlier, the major disadvantage is, it doesn't give historical data unless you store download & store the data manually that you get every week. Also, if you want any word to be added to the taxonomy, it takes a good amount of time, i.e. 3-4 months.
Aly Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
  • Historical analysis of specific accounts to identify trends
  • Integration with advertising platforms
  • Custom reporting and insights
  • More webinars, learning material to get people up to speed
  • Saving boards is currently not intuitive and quite confusing to be honest
  • The industry classification isn't the most accurate
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Score 7 out of 10
Vetted Review
Verified User
We use the Bombora data to try and gauge what our key accounts are researching. This allows sales to compare the Bombora research with how the account contacts have interacted with us. This makes it easier to formulate communications with key contacts within the account - showcasing our solutions that are in line with what the Bombora data is suggesting as interesting topics. We can also use the data and look at what the industry is interested in and develop plans for marketing campaigns/webinars that focus on the industry interest. This will allow us to find new accounts to target with our solutions.
  • Breadth of topics that are tracked
  • The ability for users to generate their own reports/dashboards based on a list of companies they are interested in or find companies that are interested in specific topics
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.
Score 10 out of 10
Vetted Review
Verified User
We utilize Bombora for our ABM campaigns. The business problem Bombora addresses are that it helps us sift through target accounts that we should chase and/or get in contact with.
  • Topic Keyword List is Massive.
  • Targeted Accounts are Accurate.
  • Surge Reports populate quickly.
  • The user dashboard is confusing- Keep everything on one page.
  • List more industries.
  • Improve Threshold Toggle.
Bombora is well suited for the Marketing/Sales Department. They provide targeted accounts that seem on par with whichever services/products your company offers. That, of course, is all dependent on the various factors that are put in place based on geo, industry, topic, and threshold toggle. It's not well suited for building a contact list. They don't provide that service- which is okay.
Score 7 out of 10
Vetted Review
Verified User
Bombora has helped us gather data on intents for our sales and marketing team. We get clean data for our Hubspot instance and can make sure we know who we are dealing with when sales get to connect with them. We were able to set up our ideal customer profile and parameters around the company size, intent topics, and geographic location.
  • Clean data.
  • Constant updates.
  • great hubspot integration.
  • Easy to implement.
  • Very expensive - needs better packages.
  • Not easily pausable.
  • Needs better latin america data.
Weekly updates are a great lifesaver! If you use Hubspot, I can not recommend this highly enough for ease of use. The only area I do not like is that it needs to provide proper context for the keyword term that is being searched in order to better understand what is actually happening.
Scott Woodruff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We needed a way to find companies that were already interested in cybersecurity, and we’re looking for a solution that aligned with our services. Bombora fills this need in multiple ways. First, our SDR team uses Bombora for prospecting. They can easily find companies that are showing interest in topics that correlate with our services, as well as upload a list of target accounts to find the intent level of those accounts. That allows them to prioritize their efforts on the companies that have the most interest. Additionally, we use Bombora to find target accounts for our marketing efforts. It allows us to target the accounts that are likely to resonate and respond to our advertising.
  • Makes it easy to find company’s with high intent around our services.
  • Makes prospecting more effective by allowing us to focus on the right accounts.
  • Allows us to spend our marketing dollars on the accounts that are most likely to convert.
  • The organization of reports could be improved to make it easier for different users to find their reports.
  • More easily accessible training would go a long way for new users.
Bombora is a great tool for companies that need help finding prospective companies that are showing higher intent for their services or products. It’s an easy way to find a list of companies where your sales and marketing teams should focus. Additionally, if you already have a list of target accounts but don’t know where to start, Bombora is a great way to prioritize that list so you can focus on the accounts most likely to convert.
Score 8 out of 10
Vetted Review
Verified User
We use Bombora for intent data, which we decided to incorporate into our strategy in order to increase the number of accounts in our database, as well as leads and mils, which would lead to increased sales. We've integrated it with our CRM (HubSpot), where we analyze the data they send and run multiple workflows based on the intent category, as suggested by our CS Manager.
  • Intent Data.
  • Historical Data Analysis.
  • Market Research.
  • Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
  • Industry categories - are very generic, making it difficult to identify the specific companies of interest.
Bombora is an excellent ABM strategy add-on for analyzing and researching the target market. Furthermore, based on the data provided, it allows for further market expansion if necessary. From our perspective, it has done an excellent job of supporting both marketing and sales actions. We were able to adjust our nurtures within marketing based on the relevant topics, which increased our conversions. In comparison to previous tools, the quality of intent is higher.
Score 8 out of 10
Vetted Review
Verified User
Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.
  • Ordering companies in a given vertical by magnitude of interest.
  • Showing what kind of terms are actually being searched by companies.
  • Giving users confidence that their outreach isn't falling on deaf ears.
  • More search terms.
  • More guidance specifically for sales teams (not just marketing).
  • Better explanation of how intent is actually calculated.
It is well suited for software companies who work in niche markets that have to speak to specific individuals in a company about a topic that only makes sense to a handful of people. This is because Bombora can pick up on search terms used and determine if there are those individuals in a company in the first place. For example, I wanted to reach out to higher education institutions but wasn't sure if they were actually looking at the concept our software deals with. I checked bombora and confirmed that there were indeed dozens of universities that were searching relevant terms, so I started outreach.
Henrique Sá | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I used Bombora to build audiences in LinkedIn and Display campaigns. We send them our prerequisites like age, job title, and company, and they build audiences that connect with these tools. Not only that, but they also review the built audiences to understand if we are achieving the goals we seek or if we need to improve.
  • Build audience
  • Find prospects
  • Find search interest
  • Improve accuracy for the Latin American market
  • Have a self-service platform
  • More integration with other tools
For American and European markets, they are excellent. Not so much for the Latin American market. I recommend using them to build audiences with your business requirements, such as age, job title, company, and platforms you want to use. Be aware they also find search interest so that you can build target audiences.
Score 10 out of 10
Vetted Review
Verified User
I use Bombora intent data to determine what key topics are important to our customers and then create fresh content on those topics.
  • Very easy to use
  • Processes custom lists quickly
  • Reliable weekly automatic reports
  • If there was a way to provide context to the keyword term that is being searched, that would be helpful.
Bombora is very helpful with campaign creation to determine the most relevant topics that are most important to your customers at any given time. In turn, this helps marketers to create the most relevant and timely content for them to consume and validates your expertise in your industry.
Score 9 out of 10
Vetted Review
Verified User
Bombora has enabled us to have much more granular intent search behavior amongst the accounts that our Sales teams prospect into. This intent information is shared with Sales so that it aligns both the marketing intelligence + their front-end sales insights in order to paint a better picture of what may be happening in their accounts.
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
  • I can't think of any other functions right now, as our suggestions have recently been implemented.
I'd say that any organization can benefit from having a solution like Bombora listen closely to the intent keywords being used by their prospects. Understanding which topics are relevant towards your business is key to being able to utilize Bombora to the fullest. Bombora's "trends" functionality also can help you in your intent topic creation. Organizations that are looking to refine their intent data can benefit greatly from utilizing Bombora.
August 28, 2022

Bombora Intent data

Score 6 out of 10
Vetted Review
Verified User
We looked to use Bombora to help at bringing intent data to our sales reps. Our Sales reps use the intent data to make account plans and reach out to prioritized buyers in their territory. We also integrate it with Salesforce and Outreach so we can surface actionable insights for our reps to action off of.
  • Intent data
  • 3rd party integration
  • SFDC integration
  • Outreach notifications
  • Contact information
  • Admin UX
Bombora is well suited in the B2B SaaS space but will need to continue to innovate given the emerging presence of intent providers. ZoomInfo, LinkedIn, G2, TechTarget, and 6Sense....just to name a few of the ones we see internally here that also provide intent data. We need a way to easily visualize all this intent data into one pane of glass for our reps.
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