Bombora Reviews

10 Ratings
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Score 8.5 out of 100

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October 30, 2019
Parker O'Very | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We used Bombora's Surge Score software to measure the buying intent of prospect accounts. We are 100% account-based for marketing and sales. Bombora's plugin in Crunchbase really helped us gather good data around our target accounts. It was great and convenient to have it right within Crunchbase as well. It was not a perfect tool (part of the reason we switched), but it did pretty well. It was great for our crawl, walk, run approach to shifting to ABM.
  • Great integration in Crunchbase.
  • Good surging intent data.
  • Good search categories for standard business segments and industries (though not the best for ours which is not standard).
  • We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
  • I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
  • The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
In truth, I have recommended Bombora to colleagues. It was a great stepping stone for us and would be for many other companies out there. For many, it might even be the perfect end solution. It is quite a bit less expensive than our current solution, but it also didn't meet all of our needs. Perhaps in a future version of the product.
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October 25, 2017
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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I use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.
  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
  • The surging data is at the company level, not individual level, which can be misleading for larger target accounts
  • The data only refreshes once per week
  • You can not see how companies trend over time past week-over-week
Bombora is good for determining target audience, for Account Based Marketing campaigns, educating sales and marketing teams on what is relevant to an account. Bombora helps companies with smaller budgets spend smarter. The platform is less relevant for broad awareness campaigns as the data determines who is actively interested in your industry/product offerings in the current moment.
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Bombora Scorecard Summary

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Bombora Screenshots

Bombora Videos (3)

Bombora Integrations

Marketo, Salesforce Lightning Platform (formerly Salesforce App Cloud) - deprecated, Marketing Automation, Programmatic AdExchanges, CRM Platforms

Bombora Competitors

Bombora Support Options

 Free Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Bombora Technical Details

Operating Systems: Unspecified
Mobile Application:No