Intent Data Providers

TrustRadius Top Rated for 2024

Top Rated Products

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1
TrustRadius for Vendors

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

2
INFUSE

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology…

3
ZoomInfo Sales

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and…

4
6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

5
Lusha

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

All Products

(1-25 of 45)

1
ZoomInfo Sales

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and…

2
TrustRadius for Vendors

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

3
6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

4
Lusha

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

5
Demandbase One

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities…

6
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

7
Bombora

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption…

8
INFUSE

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology…

9
TechTarget Priority Engine

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

10
Qualified

Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.

11
Seamless.AI

Seamless.ai headquartered in Columbus, Ohio, delivers sales leads, in order to maximize customer revenue, help them to increase sales, and help them to acquire the total addressable market instantly using artificial intelligence.

12
Madison Logic Platform

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and…

13
N.Rich

The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.

14
Aberdeen

Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent…

15
SalesIntel

SalesIntel is a revenue intelligence platform that helps marketing, sales, and revenue operations teams improve pipeline efficiency. SalesIntel attempts to do this in four steps:Identify ideal customers (ICP) from among 22 million accounts profiled by 300 million unique technology…

16
Anteriad Marketing Cloud

The True Influence Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. The Marketing Cloud allows for Self-Service access or Managed Services partnerships…

17
Think ABM

Think ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data. Think ABM's selling feature is psychographics. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics enabling the building of personalized…

18
Qualifi by Informa Connect

Qualifi Data Cloud by Informa Connect provides premium first-party B2B data that offers access to qualified audiences built from interactions with real people at events around the world. Qualifi specialist B2B brands collect first-party B2B data first-hand from key influencers at…

19
CompStak Prospect

CompStak Prospect is a sales intelligence tool that leverages commercial real estate lease data to spot clear buying signals for B2B accounts and find leads who are the most likely to buy. Top buying indicators its clients use to maximize ROI on their prospecting: potential leads'…

21
Buyer Discovery

23
Leadoo
0 reviews

25
Byonic.ai
0 reviews

Byonic.ai, from Bython Media, provides marketing capabilities that include account intelligence, lead insights, marketing automation and creative content, powered by AI/ML and wrapped in one platform to run marketing campaigns.

Intent Data Providers TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Intent Data Providers

What are Intent Data Providers?

Intent data providers collect data showing buyer online behavior that signals possible purchase intent. Using this data, intent data providers can help predict which accounts are interested in purchasing a product. Intent data products collect and deliver signals from various types of sources, providing insights into different aspects of the buyer’s journey.

First-party intent data is captured by the company’s marketing channels. These are some of the strongest signals of intent to buy. Third-party intent data providers aggregate keyword and topic-level search signals from thousands of content sites. This is most effective for top-funnel marketing campaigns. Second-party intent data providers, by definition, collect and sell their own first-party data. This data is most effective for mid-to-bottom-funnel marketing and sales activities.

Like sales intelligence software, intent data is used to generate and prioritize accounts. Intent data signals enable businesses to focus their marketing and sales efforts on businesses that are potentially in-market. Intent data can also indicate when leads or priority accounts are looking at competitors’ products or services. This information can be used to identify churn risks and compete for business that could have otherwise been lost.

Intent Data Collection Methods

Intent data providers collect data from:

  • Their clients’ websites
  • Publisher co-ops
  • Websites and domains they own themselves

Third-party intent data comes from large data conglomerates that purchase intent signals from a variety of websites and/or publisher co-ops. The data is then packaged together and sold. This results in a large volume of top-funnel intent signals. These signals are typically potential buyers who are aware they have a problem to solve and are starting to research different software options.

Second-party intent data providers collect data from their own websites. They often specialize in certain industries and can provide a higher level of detail about each account or lead, performing specific activities to help personalize outreach. Second-party intent data is often referred to as downstream intent data.

Intent Data Provider Features

Intent data providers often include marketing or sales features with their offerings. However, this is not universal to all products. When considering an intent data provider, it is important to view the specific features of each one. The most common features offered by intent data providers include:

  • Intent data collection and aggregation
  • Data analysis
  • In-market account/lead prediction
  • Intent for competitor products
  • CRM integration
  • Website usage analytics
  • ABM platform integration
  • Ad platform integration

Integrations

For businesses that already have sales and marketing tools, intent data providers support a wide variety of integrations. Intent data software can easily be utilized along with all major CRM tools. Additionally, intent data products can integrate with popular account-based marketing software, ad platform software and sales intelligence software.

Intent Data Provider Comparison

When considering different intent data providers, assess the following aspects of each product offering.

  1. Data source: Intent data providers can collect data from a few different places. Most commonly, intent data is collected either from first-party sources like an organization’s website, domains owned by the intent data provider, or third-party sources like data purchased from publishers. First- and second-party data sources can provide the most in-depth data, while third-party data can provide a large volume. Consider these questions before investing in an intent data provider: How close to purchase are these signals? Does the efficacy of the source match my marketing strategy?
  2. Quality of integrations: Intent data tools often integrate with CRM software, account-based marketing software, and sales intelligence software. Not every intent data tool has quality integrations, and not every intent data tool can integrate with every product in these software umbrellas. It is essential to determine how intent data tools integrate with existing systems when considering intent data software. Ask yourself these questions before purchasing intent data: What type of intent data can I access on various platforms? Can I target the right audience? Can I integrate intent data signals into my existing marketing and sales workflows?
  3. Analytics tools: Many intent data providers include some analytics tools in their offerings. Despite this, not every intent data provider offers analytics to the same degree. Some providers offer simple analytics features, as well as integrations with other analytics software, while others offer robust, standalone analytics features for intent data. Consider these questions before deciding to invest in an intent data provider: Can I use intent data in my analytics strategy to achieve better business outcomes? Am I able to test and iterate?
  4. Content quality: Website content drives intent. Most intent signals, no matter the source, are driven by buyers consuming content in some form. By nature, the higher the quality of content, the more effective the intent signals are, as buyers are consuming information that produces reliable buying signals. Ask yourself these questions before purchasing intent data: Where is the content coming from? Is it on-topic? Is this content specific to my buyers?

Pricing information

Most intent data providers use a subscription pricing model, charging monthly or annually for their services. Quotes are available on request from intent data providers. Most vendors offer free trials, either for a limited time or with limited functionality.

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Frequently Asked Questions

What is B2B intent data and how does it work?

In the B2B world, intent data helps vendors gain insight into the behavior of their potential buyers and customers. The actions that web visitors take on a vendor’s website or a third-party website (like a review website or media property) are collected and tracked as buyer intent data. Read our full guide to intent data here for more insights .

Many businesses use intent data to help them support sales and marketing goals by identifying new in-market buyers, targeting high-intent accounts, and checking to see if any current customers look like they might be at risk of churning.

How is intent data collected?

Intent data can be collected in a few different ways depending on the source of the data. Typically, intent data/buying signals come from either a vendor’s own website or a third-party website. However, some vendors in the intent data provider space focus on aggregating data rather than sourcing it themselves. These types of intent data providers collect the intent signals from other third-party places and the vendor’s own systems (e.g. CRM or marketing automation water) and then offer recommendations and predictions about where a contact or account is in their buying journey.

What are the best intent data providers?

There are many intent data vendors available to work with in the market, though not all of them provide the same type of intent data. On TrustRadius, some of the most popular intent data providers based on number of reviews include:

How much do intent data providers charge to use their data?

Most intent data providers do not publicly disclose pricing information on their websites. Businesses can expect to pay at least a few thousand dollars a year, up to multiple thousands of dollars. The cost of the intent data is in part dependent on the size of the organization and the scope/volume of data they would like to receive.