Skip to main content
TrustRadius
BrightTALK

BrightTALK

Overview

What is BrightTALK?

BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.

Read more
Recent Reviews

TrustRadius Insights

Users have found that BrightTalk is effective for driving prospects and generating leads through webinars. The platform allows users to …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is BrightTALK?

BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

Alternatives Pricing

What is Adobe Connect?

Adobe Connect is a web conferencing platform that enables users to create presentations, online training materials, and learning modules. The product is entirely Adobe Flash-based and has several add-ons for customizing its software to suit each users’ unique needs.

What is Hopin?

Hopin is an online events platform from the company of the same name in London, that provides tools for virtual events, or hybrid events, like ticketing and registration, limitless event rooms, an expo hall, chat, and networking, as well as event branding and attendee engagement tools.…

Return to navigation

Product Demos

BrightTALK Demo 2014 07 30

YouTube

Demo para uso de la plataforma BrightTalk

YouTube
Return to navigation

Product Details

What is BrightTALK?

BrightTALK Video

See how thousands of B2B marketers use @BrightTALK to reach more buyers with their webinars and virtual events.

BrightTALK Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that BrightTalk is effective for driving prospects and generating leads through webinars. The platform allows users to share professional content with a global audience, expanding their reach and interaction capabilities. Users have found value in using BrightTalk to share knowledge, best practices, and timely content on security and privacy issues. Although some users have experienced additional lead income, the quality of the leads may not always be the best. Nevertheless, the product serves as an introduction to the latest topics, networking, connecting with experts, and free training. Users have also found that BrightTalk brings awareness to the use of BI tools for advancing business outcomes, transformation, and modernization. The platform provides a collective viewpoint from various industries to address the broad needs of the audience. Users have found value in understanding how organizations work with people, process, and technology, and the benefits and outcomes they achieve.

In terms of webinar hosting, users appreciate the reliability and user-friendliness of BrightTalk. They also value the continuous addition of new features that enhance their experience. The product has been useful for creating a channel to make webinars available to subscribers, providing control and easy access to content. Users have successfully built a subscriber list and have found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.

Overall, BrightTalk helps make content available to a wider audience and streamlines the webinar process for many users. It has also served as an alternative to live events, allowing users to engage with their audience in a less expensive way. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company.

BrightTalk has been beneficial for companies with a built-up community on the platform since it makes it easy to promote upcoming webinars. It has also helped solve the lack of registrants to webinars and provided more qualified leads for reaching out to potential clients. Additionally, BrightTalk assists users in better utilizing the video content channel, expanding their target areas, and reaching net new contacts.

The platform's content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization. It acts as a decent demand generation tool and a place to host content that helps convert pre-existing leads to an MQL status.

While BrightTalk has received positive feedback for its ability to engage clients with timely, live material and connect them directly with brand heroes and ambassadors, some users have experienced issues with the platform not working properly, which has cost them business. However, for many users, BrightTalk has been easy to use for promoting webinars and accessing a targeted audience. It has been utilized for informational webinars, training sessions, and staying up-to-date with trends in various industries.

BrightTalk has helped generate thousands of leads every month for the sales organization. The platform has also been used for webcast hosting and tracking data, providing valuable insights into attendee engagement. Companies with a built-up BrightTalk community find it easy to promote upcoming webinars and have experienced an increase in qualified leads. In addition, BrightTalk content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization.

The platform acts as a decent demand generation tool and provides a place to host content that helps convert pre-existing leads to an MQL status. Users appreciate the reliability and user-friendliness of BrightTalk, as well as the continuous addition of new features that enhance their experience. They have successfully built subscriber lists and found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.

Overall, BrightTalk helps make content available to a wider audience, streamlines the webinar process, and generates engaged, net new leads. With its ease of use and ability to access a targeted audience, many users have turned to BrightTalk as an alternative to live events. It offers a cost-effective way to engage with their audience and distribute video-based information. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company. Despite these drawbacks, BrightTalk continues to be a valuable tool for driving prospects, generating leads, and sharing professional knowledge across industries.

User-friendly Interface: Many reviewers have praised the user-friendly interface of the product, stating that it is easy to navigate and understand. Users appreciate how intuitive the design is, allowing them to quickly access the features they need without any hassle.

Reliable Performance: A significant number of users have mentioned that the product delivers reliable performance. They have expressed satisfaction with its ability to consistently meet their expectations and handle tasks efficiently. This reliability has earned the trust of users who rely on the product for their everyday needs.

Excellent Customer Support: Several reviewers have highlighted the excellent customer support provided by the company. Users appreciate the prompt and helpful responses they receive when reaching out for assistance or troubleshooting. The responsive customer support team has been commended for going above and beyond to ensure a positive user experience.

Cons:

  1. Manual field mapping: Users have found the manual mapping of every field in BrightTALK to be tedious and time-consuming, with several reviewers expressing frustration over this process.
  2. Lack of code customization for forms: Several users have expressed dissatisfaction with the inability to customize forms on BrightTALK's website or their own site, as it restricts their ability to match the branding and design preferences of their business.
  3. Low registration numbers and lead quality: Many users reported low registration numbers and dissatisfaction with the quality of leads provided by BrightTALK, indicating a potential issue with attracting target audiences and generating valuable leads.

Users commonly recommend the following improvements for BrightTalk based on their experience:

  1. Utilize Marketo integration and consider the appropriate connector when setting up BrightTalk.
  2. Build a relationship with an event manager for future opportunities.
  3. Ensure consistency and quality in channel content.

While users generally appreciate BrightTalk's features, they also express concerns about certain aspects:

  1. Some reviewers mention that BrightTalk has been slow in implementing requested features or taking user recommendations into account. Additionally, there have been reports of unresponsive account managers.
  2. Users caution that if security is a priority, it is important to exercise caution when transitioning to BrightTalk as a new vendor.
  3. Some users question the effectiveness of BrightTalk's marketing efforts in attracting a wider audience.

Overall, users appreciate BrightTalk's capabilities but recommend addressing responsiveness issues, improving feature implementation speed, enhancing marketing efforts, and emphasizing security measures for potential customers.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Zane Alsareinye | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Bright Talk in association with other organizations for webinars to learn more about how I can protect my company’s business with topics such as Cyber education and sales education. BrightTalk is multifaceted and can be used for a multitude of discussions and is relatively easy to connect with.
  • Webinar connection
  • Integration with other organizations providing webinars
  • Multifaceted with video and/or audio presentations
  • A larger database of webinars regarding a broader range of topics
  • Ability to upload talks from other websites to its repository by users
  • Integration of a Remote Desktop platform similar to Zoom
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Online Events Collaboration (2)
40%
4.0
Audience polling
N/A
N/A
Q&A
80%
8.0
Reporting & Analytics (2)
40%
4.0
Dashboards
80%
8.0
Data exportability
N/A
N/A
Performance & Compatibility of Online Events Software (2)
85%
8.5
High quality audio
90%
9.0
Mobile support
80%
8.0
Online Events Security (2)
45%
4.5
Participant roles & permissions
90%
9.0
Confidential attendee list
N/A
N/A
Online Events Marketing (2)
90%
9.0
Branding options
80%
8.0
Integration to Marketing Automation
100%
10.0
Online Meetings / Events (4)
97.5%
9.8
Calendar integration
100%
10.0
Record meetings / events
100%
10.0
Slideshows
100%
10.0
Event registration
90%
9.0
  • Flexibility with employee schedules
  • Education platform in a one-site repository
  • Ease of use
  • Zoom
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
Zoom
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless.
I have not contacted support directly with BrightTalk.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use BrightTALK for light to medium training and also to get info on current products available in the banking and IT markets.
  • Training
  • Product explanation.
  • Suggestive referrals.
  • Possibly a slightly more frequent recommendation schedule.
  • An easier sign in to webinars.
  • Slightly more intuitive search feature.
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
Online Events Collaboration (2)
75%
7.5
Audience polling
70%
7.0
Q&A
80%
8.0
Reporting & Analytics (2)
85%
8.5
Dashboards
90%
9.0
Data exportability
80%
8.0
Performance & Compatibility of Online Events Software (2)
50%
5.0
High quality audio
100%
10.0
Mobile support
N/A
N/A
Online Events Security (2)
70%
7.0
Participant roles & permissions
60%
6.0
Confidential attendee list
80%
8.0
Online Events Marketing (2)
N/A
N/A
Branding options
N/A
N/A
Integration to Marketing Automation
N/A
N/A
Online Meetings / Events (4)
85%
8.5
Calendar integration
100%
10.0
Record meetings / events
70%
7.0
Slideshows
100%
10.0
Event registration
70%
7.0
  • So far, BT has given us some ideas for the future.
  • When considering several products for integration, BT has opened our eyes to alternatives we hadn't thought of yet.
  • In the same vein, BT has given us more info and details on a product we were already interested in.
We can't really find much negative about BrightTALK so far. We've enjoyed the suggested training, product evaluations, and webinars. We also appreciate that you are not hounded by vendors after attending-- we have an evaluation process in place, so repeated calls/emails by salespeople will have no effect on our decision-making, they just annoy us.
We have not had to contact support.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm actually asking our team to use it in the envoy reading process some new hires will understand the kind of challenges we face and how to address them. It also is energizing to keep current and up-to-date with trends in our industry and the impact of it, AI, the cloud, etc.
  • The leading edge of new info.
  • Concise strategies to manage challenges.
  • Variety of learning platforms.
  • Our sphere is healthcare and I would appreciate even more customization to this sector.
  • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
  • More of the local live events, love these.
I actually like to use this as training for onboarding new talent. The webinars are incredibly useful. But sometimes face-to-face training and coaching are more suitable for the healthcare environment we operate in.
Online Events Collaboration
N/A
N/A
Reporting & Analytics
N/A
N/A
Performance & Compatibility of Online Events Software
N/A
N/A
Online Events Security
N/A
N/A
Online Events Marketing
N/A
N/A
Online Meetings / Events
N/A
N/A
  • Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
  • The live networking events have been useful in producing new leads
  • More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Charles Rogel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
BrightTALK is being used as a marketing tool for our company. We conduct informational webinars for HR leaders on employee engagement and employee surveys. We use it to build a greater audience. We try to conduct at least one new webinar each month. We have been doing webinars for a number of years but switched to BrightTALK because of the access to a broader audience.
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
  • It takes some time to get up to speed on how it works. You need to do a test run a couple times to get used to it.
  • I don't like how when you click on a webinar from a list, it automatically registers you. I want to review it first and then click a button to register.
  • I'd like to have a comment board where people could post their ideas for all to see during the session. It would be more collaborative.
It is well suited for marketing webinars. Access to their broad user base is the main upside for us.
Online Events Collaboration
N/A
N/A
Reporting & Analytics
N/A
N/A
Performance & Compatibility of Online Events Software
N/A
N/A
Online Events Security
N/A
N/A
Online Events Marketing
N/A
N/A
Online Meetings / Events
N/A
N/A
  • We have grown our audience by at least 50%
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Sarah Cook | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use BrightTALK for one to two webinars per month. It is a helpful tool for us to share information about object storage and our product with the general public, existing clients and potential customers. Our webinar speakers span our entire organization, from Marketing and Product to Engineering and Sales.
  • The platform is user-friendly for the admin, the presenters, and the viewers.
  • We are able to connect BrightTALK to our CRM tool and to score visitors for watching our assets.
  • The support personnel and account managers at BrightTALK are quite responsive and helpful.
  • BrightTALK is a cost-effective tool that works well for our organization.
  • The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
  • Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
  • The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
BrightTALK is well-suited to both small and large organizations that want to present information to an engaged and vibrant technology community. It is probably better suited to B2B organizations than B2C, although some B2C organizations might find it useful depending on their target audience. Growing an audience on BrightTALK is relatively easy, and we have seen good organic growth. BrightTALK is one of the most valuable tools in our arsenal for engaging with the right audience for our product.
Online Events Collaboration
N/A
N/A
Reporting & Analytics
N/A
N/A
Performance & Compatibility of Online Events Software
N/A
N/A
Online Events Security
N/A
N/A
Online Events Marketing
N/A
N/A
Online Meetings / Events
N/A
N/A
  • For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
  • Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
  • This allows us to easily connect with our audience and the platform is low maintenance for us.
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the time to use, but I expect we will use it more and more as we continue to build our audience in the community.
Return to navigation