BrightTALK Reviews

26 Ratings
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Score 8.4 out of 100

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Reviews (1-4 of 4)

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April 09, 2021
Tory Robinson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightTALK has been an instrumental platform in uploading video content and scheduling webinars. It's allowed us to tap into an audience of professionals that we otherwise would not have hit with the algorithm and paid content leads BrightTALK provides. We can also replay webinars which allows us to recycle older content to new potential leads.
  • BrightTALK's webinar platform
  • Customer support
  • Algorithm and paid lead program
  • The webinar platform is a bit confusing and takes a good bit of learning and practice.
  • You cannot delete past content or practice sessions which clogs up the platform.
  • After our paid lead program expired, I found we didn't get as much traffic organically on the platform.
BrightTALK is suited for companies with a plethora of webinars and video content they'd like to reach new target audiences. New content can continued to be replayed so companies can reap the benefits with minimal effort in relations to content creation. The platform has a bunch of great, unique features that you can't find on a Zoom webinar, etc.
The support team has been helpful and has always responded within 24 hours and usually within a few hours at most! Their guidance and expertise has helped us trouble shoot some issues we were having with our channel and with our BrightTALK integration. They were friendly and very professional and were instrumental with the "White glove service."
Read Tory Robinson's full review
August 15, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I'm actually asking our team to use it in the envoy reading process some new hires will understand the kind of challenges we face and how to address them. It also is energizing to keep current and up-to-date with trends in our industry and the impact of it, AI, the cloud, etc.
  • The leading edge of new info.
  • Concise strategies to manage challenges.
  • Variety of learning platforms.
  • Our sphere is healthcare and I would appreciate even more customization to this sector.
  • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
  • More of the local live events, love these.
I actually like to use this as training for onboarding new talent. The webinars are incredibly useful. But sometimes face-to-face training and coaching are more suitable for the healthcare environment we operate in.
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June 06, 2019
Charles Rogel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightTALK is being used as a marketing tool for our company. We conduct informational webinars for HR leaders on employee engagement and employee surveys. We use it to build a greater audience. We try to conduct at least one new webinar each month. We have been doing webinars for a number of years but switched to BrightTALK because of the access to a broader audience.
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
  • It takes some time to get up to speed on how it works. You need to do a test run a couple times to get used to it.
  • I don't like how when you click on a webinar from a list, it automatically registers you. I want to review it first and then click a button to register.
  • I'd like to have a comment board where people could post their ideas for all to see during the session. It would be more collaborative.
It is well suited for marketing webinars. Access to their broad user base is the main upside for us.
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May 24, 2019
Sarah Cook | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use BrightTALK for one to two webinars per month. It is a helpful tool for us to share information about object storage and our product with the general public, existing clients and potential customers. Our webinar speakers span our entire organization, from Marketing and Product to Engineering and Sales.
  • The platform is user-friendly for the admin, the presenters, and the viewers.
  • We are able to connect BrightTALK to our CRM tool and to score visitors for watching our assets.
  • The support personnel and account managers at BrightTALK are quite responsive and helpful.
  • BrightTALK is a cost-effective tool that works well for our organization.
  • The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
  • Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
  • The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
BrightTALK is well-suited to both small and large organizations that want to present information to an engaged and vibrant technology community. It is probably better suited to B2B organizations than B2C, although some B2C organizations might find it useful depending on their target audience. Growing an audience on BrightTALK is relatively easy, and we have seen good organic growth. BrightTALK is one of the most valuable tools in our arsenal for engaging with the right audience for our product.
Read Sarah Cook's full review

Feature Scorecard Summary

Ideation (2)
6.5
Approval workflows (1)
9
Content collaboration (2)
8.0
Content calendar (2)
9.3
Network for content licensing/production (1)
9
Content hub (4)
7.7
Forms / Gated content (3)
7.2
Embedded CTAs (2)
8.2
Content distribution (4)
7.6
Content promotion (4)
7.2
Content automation (3)
7.0
Audience profiling and targeting (3)
10.0
Closed-loop tracking and reporting (3)
9.0
Content performance analytics (4)
7.7
Campaign optimization dashboard (3)
8.2
Competitive analytics (2)
7.5

What is BrightTALK?

BrightTALK headquartered in San Francisco, California offers their eponymous platform for the delivery of content marketing via their expert communities and video presentation, for lead generation.
Categories:  Video,  Webinar,  Content Marketing

BrightTALK Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is BrightTALK?

BrightTALK headquartered in San Francisco, California offers their eponymous platform for the delivery of content marketing via their expert communities and video presentation, for lead generation.

What are BrightTALK's top competitors?

GoToWebinar, ON24, and Vimeo are common alternatives for BrightTALK.

What is BrightTALK's best feature?

Reviewers rate Audience profiling and targeting highest, with a score of 10.

Who uses BrightTALK?

The most common users of BrightTALK are from Small Businesses and the Computer Software industry.