TrustRadius Insights
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
Starting at $15 per month
View PricingOverview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
YouTube
Sony a99 II autofocus and buffer demo
YouTube
SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 9.3.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(374)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(1-25 of 76)Companies can't remove reviews or game the system. Here's why
August 03, 2022
Buffer is great for small editorial teams
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Buffer had the best free version, but Zoho Social had the most social media channels available in the price range.
Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
February 09, 2022
In my opinion, Buffer is garbage...
Score 1 out of 10
Vetted Review
Verified User
In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an all-around better product in my opinion.
January 24, 2022
Easy to succeed with Buffer
Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry.
January 19, 2022
BEST FOR SOCIAL HANDLES
Score 10 out of 10
Vetted Review
Verified User
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
November 04, 2021
A great and easy tool to manage your social media on autopilot!
We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike.
November 03, 2021
A classic tool that is always essential in social media work
We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we identified in our sector. It's simpler and easier than Hootsuite, yet more limited, and has better functionality than TweetDeck.
June 21, 2021
For all your social media needs use BUFFER.
Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged version of features to monitor social media accounts.
June 13, 2021
Post more in less time.
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
June 08, 2021
A simple social media planner ideal for SMBs
I haven't really tried a Buffer alternative since it works for us and our needs are very simple.
June 06, 2021
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out.
Buffer is easy. I've maybe had to contact customer service a couple of times, if that. For a small business, I would completely recommend Buffer.
Buffer is easy. I've maybe had to contact customer service a couple of times, if that. For a small business, I would completely recommend Buffer.
Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer.
Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment.
May 26, 2021
Best tool for small organisations
Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely to be used by bigger companies who want more integration and tools and are willing to pay a premium for them. We selected Buffer after comparing its capabilities and cost and came to the conclusion that it was the best for our requirements.
May 25, 2021
The Only Scheduling Tool That You Need
We have not used any other similar products to manage, organize, schedule, and analyze our social media posting. We have used other posting platforms within the channels themselves, however. Facebook is slightly more advanced than Buffer for posting on Facebook — but that is understandable since they own their system. We were very fortunate to do our due diligence and chose to use Buffer from the start.
May 21, 2021
Best affordable means of social media scheduling
The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more features, but it's not necessarily what I'm looking for. For scheduling posts, it's the most affordable easy-to-use solution.
- Hootsuite and Later
Buffer wins it on simplicity and ease of use. Furthermore, it is multichannel whereas Later, for example, is only Instagram.
As stated in a previous point, for basic content scheduling Buffer offers simplicity and stability like no others. It doesn't have the Instagram-specific features like Later does, the evergreen content categorization and sending like MeetEdgar, or the ad campaign integration like Hootsuite. Unless these features are core to you, then I can't see someone choosing them over Buffer as it offers a lot for a very small and reasonable price.
At one point we were using Buffer and MeetEdgar concurrently.
At one point we were using Buffer and MeetEdgar concurrently.
May 18, 2021
Buffer - no nonsense strategy implementation.
Buffer holds its own against Agorapulse, and its intuitive and minimalistic platform means you can do exactly what you need to do on a small scale. This is something that brings me back to the platform again and again - the ease of use. Agorapulse handles more content and complex operations slightly better, however.
May 17, 2021
Nice tool for small agency
Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.
It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.
We like Airtable for the customizable content calendar options though and ultimately switched to that.
July 29, 2020
Easy to use and affordable
April 08, 2020
Great for nonprofits!
March 18, 2020