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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

Simple Equals Powerful with this Social Media Management Tool

Rating: 10 out of 10
April 2, 2025
IncentivizedVetted ReviewVerified User
A great way to schedule social media posts. I'm ghost writing for a client, this way I get access to his social media accounts without actually getting access to it. For the p...
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Verified user
Consultant
Buffer12 years of experience

End Social Media Stress

Rating: 8 out of 10
April 1, 2025
IncentivizedVetted ReviewVerified User
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
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Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
Buffer6 years of experience

Affordable and easy to use.

Rating: 7 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Buffer4 years of experience

A great tool to for high output

Rating: 8 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
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James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
Buffer2 years of experience

Great solution at a great price.

Rating: 9 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the...
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Joe Brown
C-Level Executive - Marketing
CMO (Chief Marketing Officer)
Frank Leta Auto Group
Buffer3 years of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.4
Avg 8.1

Reporting/analytics

8.5
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

9.1
Avg 8.1
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Role-based user permissions & privileges highest, with a score of 9.2.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 83)

Affordable and easy to use.

Rating: 7 out of 10
Incentivized
March 27, 2025
AC
Allie Cobb
Digital Director
Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees)
Vetted Review
Verified User
Buffer
4 years of experience
View profile
Alternatives Considered
Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for clients and run their monthly analytic reports.

A great tool to for high output

Rating: 8 out of 10
Incentivized
March 24, 2025
JC
James Crook
Business Coach at The Health Leader Co
The Health Leader Co. (E-Learning, 1-10 employees)
Vetted Review
Verified User
Buffer
2 years of experience
View profile
Alternatives Considered
Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen is designed to help make that easier.

Great solution at a great price.

Rating: 9 out of 10
Incentivized
June 24, 2024
JB
Joe Brown
CMO (Chief Marketing Officer)
Frank Leta Auto Group (Automotive, 201-500 employees)
Vetted Review
Verified User
Buffer
3 years of experience
Alternatives Considered
They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown a lot over the years, and continue to improve their solution.

A Simple, Easy-to-Use Social Media Management Tool

Rating: 8 out of 10
Incentivized
June 24, 2024
JS
Jesse Sumrak
Senior Content Marketing Manager
Keyhole Content LLC (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Alternatives Considered
I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's simple and easy to use and it's budget-friendly for small businesses and startups.
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