Buffer Reviews

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Score 8.2 out of 100

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Reviews (1-25 of 66)

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Smrita Rappai | TrustRadius Reviewer
July 29, 2020

Phew, it's Buffer...

Score 9 out of 10
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Likelihood to Recommend

I'd recommend it for a one time social media campaign, for a small business, and anyone who cares more of content scheduling and not too much about the performance (analytics) of their posts.
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Staphnie Hung | TrustRadius Reviewer
July 29, 2020

Easy to use and affordable

Score 9 out of 10
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Likelihood to Recommend

Buffer is great for businesses of any kind from small to large. The lowest plan of $15 is very affordable and gives you exactly what you need. Businesses that Buffer may not be as good for are social media agencies, as the workflows aren't as well developed.
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Whitney Knight | TrustRadius Reviewer
February 21, 2020

Buffer is great for a small Social Media team

Score 8 out of 10
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Likelihood to Recommend

Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us. A larger company might need to look into a higher cost plan, but small marketing teams can absolutely utilize this plan for $15. Buffer is great for scheduling social media in advance and keeping your Facebook, Twitter, and Instagram accounts thriving.
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Frankie Heath | TrustRadius Reviewer
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
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Likelihood to Recommend

Buffer is perfect if you are a company looking to be able to have regularly scheduled social posts go up. It allows the company to be able to create a cadence of posts for any given campaign. It works mainly for us when it comes to having things scheduled out because it is our goal to have at least one post per day. Buffer helps us achieve that since we are a small department of only two.

It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
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Andrew Knight | TrustRadius Reviewer
March 04, 2020

For bulk posting across multiple social profiles, very effective.

Score 7 out of 10
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Likelihood to Recommend

If you needed a utility that could allow you to post to several social channels at once, Buffer is as good as anything else on the market. There might be better ways in general to handle your social media but if bulk uploading is what you need, this is a good option.
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Collin Berg | TrustRadius Reviewer
January 21, 2020

Stop wasting time and Buffer your business.

Score 9 out of 10
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Likelihood to Recommend

I always recommend Buffer to organizations as a timesaver. The ability to schedule posts for 3 different networks and customize it to each network is fantastic. The free option is perfect for small organizations with only 3-4 networks.
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Heather Robinette, MBA | TrustRadius Reviewer
January 17, 2020

Buffer is Perfect for SMBs

Score 10 out of 10
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Likelihood to Recommend

I think Buffer is a great scheduling tool for anyone. I have found it particularly helpful for smaller companies as that is where I've personally used it. It allows you to manage all of your scheduling in one place. There are paid versions with more features, but it still isn't over the top like some of the others. For smaller companies, you really don't need them. They are nice to have, but not a need to have.
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Ben Caplan | TrustRadius Reviewer
January 14, 2020

An excellent tool for any business/individual who uses social media

Score 10 out of 10
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Likelihood to Recommend

For any individual, small business, or even large enterprise, this tool is ideal if you're looking to increase your social media posting regularity, in addition to your analytics. If you're looking for something that will generate its own content to share, this might not be the tool for you. But if you're looking for something that will allow you to customize a posting schedule, track the success of your posts, and manage multiple platforms within one. This is the one for you!
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John Whelan | TrustRadius Reviewer
January 13, 2020

Make it easy to manage your social media with Buffer!

Score 10 out of 10
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Likelihood to Recommend

I have used Buffer in small teams (up to 10 people), and Buffer works excellent. It is easy to use for team members; the learning curve is short and priced very well. It is ideal for any solo-entrepreneur or small teams. The ability and ease of programming a large number of posts well into the future are key benefits.
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Maddy Osman | TrustRadius Reviewer
January 06, 2020

The best social media management tool for ensuring that you always have something to post

Score 10 out of 10
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Likelihood to Recommend

Buffer is a great tool for anyone who plans social media content — from individual freelancers to businesses, to agencies. If you have the budget, you can cover all of your social media marketing needs with just this one tool. Buffer's main strength is in scheduling but it also has expanded to offer useful functionality around analytics and customer service.
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Brian Spatz | TrustRadius Reviewer
December 12, 2019

Buffer, the only social media scheduler you'll ever need

Score 8 out of 10
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Likelihood to Recommend

One of the top applications when it comes to managing social media across platforms. It has been of great use for us to manage nearly 10 social media accounts in our organization. If you desire an online presence on Facebook - it allows you to schedule posts to both Facebook groups and Facebook pages. On Instagram, it allows you to schedule to various accounts. It also, has options for Twitter, Pinterest, LinkedIn, and Google+.
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Anonymous | TrustRadius Reviewer
April 08, 2020

Great for nonprofits!

Score 9 out of 10
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Likelihood to Recommend

Buffer is suitable for organizations of any size. The reason for this is because certain elements are split up for Buffer. This means if you cannot afford the analyze feature or don't want to use it then you don't have to pay for it.
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Anonymous | TrustRadius Reviewer
March 13, 2020

Fantastic UI and very easy to use

Score 9 out of 10
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Likelihood to Recommend

For a small business or business wanting to use only certain features, Buffer is perfect. The user experience is great and far superior to any of Buffer's competitors. I find it easy to use and all in all a great software.
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Anonymous | TrustRadius Reviewer
February 27, 2020

Buffer - no nonsense strategy implementation.

Score 8 out of 10
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Likelihood to Recommend

Buffer is well suited if your client is new to you and not well-versed in the technological sides of social media. It is intuitive and straightforward, which makes it a breeze for most people to use. This is a feature that is well appreciated. It is less appropriate if you have many clients for whom you are managing multiple platforms. The layout is simple, and it can feel restrictive.
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Anonymous | TrustRadius Reviewer
February 13, 2020

Good, but could be improved

Score 9 out of 10
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Likelihood to Recommend

It is a good tool to use when you want to manage all social media channels from the same place. It saves time so that smaller digital teams to be able to focus on other marketing efforts.
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Anonymous | TrustRadius Reviewer
January 16, 2020

Best for Individuals

Score 9 out of 10
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Likelihood to Recommend

I think Buffer is well suited for a company that is just looking to manage it's own social media platforms. If you are an agency looking to manage multiple platforms for multiple clients, this is not the best platform for you. It does have some useful features (the hashtag storage), but overall it would create more difficulty in doing daily activities than it would be helpful.
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Anonymous | TrustRadius Reviewer
January 02, 2020

Great option for small to medium businesses

Score 8 out of 10
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Likelihood to Recommend

Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package. However, I would recommend Agorapulse to agencies or businesses with lots of brands or profiles as it has more extensive analytics and community management. Buffer offers a 50% discount to nonprofits which is very affordable. It is therefore a great option for nonprofits.
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Anonymous | TrustRadius Reviewer
March 18, 2020

I love Buffer!

Score 9 out of 10
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Likelihood to Recommend

Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves. However, for agencies, Agora Pulse is a better option, but much more expensive.
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Alicia Meyer | TrustRadius Reviewer
October 25, 2019

Buffs Out Posting Problems

Score 8 out of 10
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Likelihood to Recommend

Buffer is helpful for scheduled posts and accounts that don't need to respond to current events and controversies. It proves useful for event reminders, information sharing, and repeated themes (Throwback Thursday, Woke Wednesday, etc.). It allows me to post when my users are most engaged with the platforms, even if I am away from my phone or computer.
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Michelle Green Arnson | TrustRadius Reviewer
October 24, 2019

Your social strategy can buff up with Buffer

Score 9 out of 10
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Likelihood to Recommend

As far as Buffer Pro goes, I'd recommend it for small shops that want to maintain their social following and have a simple, easy-to-use way to share updates, sell event tickets, and invite donations and volunteers. If you're a actively growing brand where engagement and analytics are high priorities, I'd recommend trying Buffer's other plans and tools. Their free trials are great!
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Susan Hammiche | TrustRadius Reviewer
October 24, 2019

All in one place social media publishing tool

Score 9 out of 10
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Likelihood to Recommend

If the company has several social media channels like LinkedIn, Facebook, Twitter, Instagram, and Pinterest, this platform is ideal to schedule and publish posts rather than logging in to each of those and manually adding posts. While some social media channels let you schedulein advance, Buffer can do it for all of them when you prepare your posts. It is well suited to keep track of your social media. If teh company is not really active on social media and doesn't use any of those channels for advertising, it will not be very useful to have buffer.
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Stephen Steinberg | TrustRadius Reviewer
November 17, 2019

Buffer Is A Great Choice For Social Media Management With A Lean Team

Score 9 out of 10
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Likelihood to Recommend

If you want an all-in-one dashboard of your social media profiles and you manage it yourself, Buffer is probably for you. It's budget-friendly. Even if you don't manage your profiles yourself, you can give a social media manager user access to your account so you can oversee their work and progress towards your goals, and even step in as necessary.
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Feature Scorecard Summary

Content planning and scheduling (46)
9.1
Content optimization (42)
8.1
Workflow management (37)
7.8
Campaign success analytics (43)
7.7
Role-based user permissions & privileges (35)
8.4
Mobile access (43)
8.7

About Buffer

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

Has featureContent planning and scheduling
Has featureContent optimization
Has featureWorkflow management

Reporting/analytics Features

Has featureCampaign success analytics

Account management Features

Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureIntegration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
Has featureCustomization of messages for each social media platform
Has featureSuggested media from content that would be shared
Has featureInstagram grid preview
Has featureAbility to pause social media schedule and publishing
Has featureList or calendar view of scheduled social media posts
Has featureEmail notifications of successful posts, failed posts, and empty queue
Has featureBrowser extensions to share from anywhere across the web
Has featureContent Inbox of RSS feeds
Has featureInstagram direct scheduling

Buffer Screenshots

Buffer Integrations

Salesformics, UpContent, Zapier, IFTTT, Followerwonk, CoSchedule, Mention, Rival IQ, Feedly, Pocket, Bulk Buffer, Quuu

Buffer Competitors

Buffer Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Buffer Customer Size Distribution

Consumers
55%
Small Businesses (1-50 employees)
25%
Mid-Size Companies (51-500 employees)
19%
Enterprises (> 500 employees)
1%

Buffer Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Buffer Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Global
Supported Languages: English, Spanish