My review of Buffer
Rating: 4 out of 10
May 16, 2025
LR
Vetted Review
Verified User
2 years of experience
Starting at $6 per month per channel
View Pricing Overview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Learn from top reviewers
My review of Buffer
I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprieto...
Lauren Rich, aPHR™
Account Manager - Social Media
Social Media Manager
Best sales talent
2 years of experienceVerified on LinkedIn
Great tool for managing social media posts
Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps...
Verified user
Team Lead
1 year of experienceEnd Social Media Stress
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
6 years of experienceAffordable and easy to use.
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
4 years of experienceA great tool to for high output
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
2 years of experience
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Pricing
Free
$0
Cloud
Essentials
$6
Cloud
per month per channel
Team
$12
Cloud
per month per channel
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $6 per month per channel
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Quuu
- Feedly
- Bulk Buffer
Buffer Competitors
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Buffer starts at $6.
Reviewers rate Role-based user permissions & privileges highest, with a score of 9.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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