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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SEACRET NAIL BUFFER - (Demo and Review) ✅

YouTube

Sony a99 II autofocus and buffer demo

YouTube

SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher

YouTube
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.5
Avg 8.2

Reporting/analytics

8.2
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

9
Avg 8.2
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling and Mobile access highest, with a score of 9.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(379)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.

Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.

Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.

Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.

Reviews

(1-14 of 14)
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Use Buffer! It's Sweet!

Rating: 7 out of 10
January 17, 2020
FH
Vetted Review
Verified User
Buffer
2 years of experience
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics.

Buffer Up

Rating: 10 out of 10
November 20, 2014
DA
Vetted Review
Verified User
Buffer
1 year of experience
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run.

Great for Scheduling and Managing Social Media Posts

Rating: 8 out of 10
November 20, 2014
KJ
Vetted Review
Verified User
Buffer
2 years of experience
Ease of use and ability to fulfill the role it's designed for very efficiently and cost-effectively. The only reason we'd go with an alternative solution is a tool that includes in-depth analytics as well as posting and scheduling capabilities.

Best Free Social Media Scheduler

Rating: 10 out of 10
November 04, 2014
Verified User
Vetted Review
Verified User
Buffer
1 year of experience
They continue to update and improve the tool - always something new. Plus, they have amazing support, a great blog and really understand social media and active social media users.

Happy with Buffer

Rating: 10 out of 10
November 04, 2014
Verified User
Vetted Review
Verified User
Buffer
2 years of experience
I've come to like and trust Buffer. If a better option comes along, I'll consider it. However, I'm quite happy with Buffer.

Buffer Adds Hours to My Day

Rating: 9 out of 10
October 17, 2014
RC
Vetted Review
Verified User
Buffer
3 years of experience
I would renew it because it's great value, but I'd like to see added capabilities as I'm sure there's lots of competing social media tools.

Buffer App Review

Rating: 7 out of 10
September 17, 2014
WL
Vetted Review
Verified User
Buffer
2 years of experience
I don't know any other product as simple and efficient as the Buffer app.

Smart. Simple. Streamlined.

Rating: 10 out of 10
May 29, 2014
TB
Vetted Review
Verified User
Buffer
2 years of experience
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers.

Buffer Makes Social Sharing Easy and Fun

Rating: 10 out of 10
November 20, 2013
JR
Vetted Review
Verified User
Buffer
2 years of experience
Buffer allows you to easily share anything with the click of a button. The items you add to your Buffer account are shared at the best times throughout the day to reach the most people possible. It would be extremely tedious to have to share all these things manually throughout all the social media sites. With Buffer, it makes it extremely easy and simple to have a steady stream of content scheduled to go out to all your social media accounts. This is the best way to keep your visitors engaged and up-to-speed on what you are currently doing in your business.
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