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Top Rated
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Score 7.9 out of 100
Top Rated


Recent Reviews

Reviewer Sentiment

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TrustRadius Award Top Rated 2021

Popular Features

View all 6 features

Content planning and scheduling (62)


Mobile access (57)


Campaign success analytics (58)


Content optimization (55)


Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Buffer, and make your voice heard!


View all pricing

Publish Pro


per month

Analyze Pro


per month

Analyze Premium


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard





Account management


Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish


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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 8.8.

Who uses Buffer?

The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Companies can't remove reviews or game the system. Here's why
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
Vetted Review
Verified User
Review Source
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics.
November 20, 2014

Buffer Up

Deanna Ayres | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run.
Kat Jenkins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Ease of use and ability to fulfill the role it's designed for very efficiently and cost-effectively. The only reason we'd go with an alternative solution is a tool that includes in-depth analytics as well as posting and scheduling capabilities.
John Rapp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer allows you to easily share anything with the click of a button. The items you add to your Buffer account are shared at the best times throughout the day to reach the most people possible. It would be extremely tedious to have to share all these things manually throughout all the social media sites. With Buffer, it makes it extremely easy and simple to have a steady stream of content scheduled to go out to all your social media accounts. This is the best way to keep your visitors engaged and up-to-speed on what you are currently doing in your business.