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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Recent Reviews

TrustRadius Insights

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
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In my opinion, Buffer is garbage...

1 out of 10
February 09, 2022
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Content planning and scheduling (64)
    9.4
    94%
  • Mobile access (59)
    9.2
    92%
  • Campaign success analytics (59)
    7.8
    78%
  • Content optimization (57)
    6.4
    64%
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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SEACRET NAIL BUFFER - (Demo and Review) ✅

YouTube

Sony a99 II autofocus and buffer demo

YouTube

SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher

YouTube
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.0

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.2
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling highest, with a score of 9.4.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(374)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.

Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.

Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.

Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.

Attribute Ratings

Reviews

(1-23 of 23)
Companies can't remove reviews or game the system. Here's why
Luke Paulin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very easy to use overall. Sometimes the customizing for specific channels can get confusing. The free version really only lets you schedule 1 post at a time if you are posting on multiple social channels, because each channel will count as a post.
Score 1 out of 10
Vetted Review
Verified User
For me, it just seems like it is broken or was missing posts more and more often. I know they were scheduled as I could see them saved across multiple devices. Yet, in my experience, many have vanished never to be shared or seen again! In my opinion, you should keep looking if you don't want a headache!
Trigun Prakash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've been using it for a one year, so I am happy with Buffer. I always appreciate it. Its overall performance is very good; Buffer helps me a lot in my personal as well as professional working. It reduces time and stress on my mind and I work freely on it.
January 19, 2022

BEST FOR SOCIAL HANDLES

Mishka Panwar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Buffer's usability iIfind very great as it constantly working in its way and I did not have to take the pressure for my other social platform I don't have to post everything everywhere they do the work for me provides me usability at its best. Plus saving me a lot of time and stress-free life.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is very user-friendly, it doesn't really have a learning curve. Anyone can just hop in and in no time learn how to use it and get comfortable with its features, dashboard, analytics etc.

The dashboard is clean, with a nice design, and easy to navigate UI.

Good for new users as well
Harsh Hingorani ⚡️ | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As I mentioned previously, Buffer is user friendly. Especially, Buffer's app is smooth and I can schedule or track the results of the posts on the go. Though, in some mobile phones the website on google chrome doesn't work well. But it's decent enough to do the regular tasks and more.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
After just a few hours using Buffer, you can pretty much handle most of the features it offers easily. It is pretty straightforward and idiot-proof. We've even had a few of our interns train on it and they pick it up right away. Some of the advanced features take a few tries to figure out but they come easily once you use them a few times.
Ronnie Rask | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Everything is very easy to use with Buffer. It works well with my team and is available on multiple platforms. Everything works well and the product is very affordable. All team members can work well together. I'm able to eliminate multiple emails and increase productivity. Since using Buffer, we've increased our social media reach by leaps and bounds.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The platform layout is easy to get familiarised with as well as implement the various needs you have of its software. There are prompts and easy to understand. This makes Buffer feel like it has overall good levels of usability. The visual representation of the various features, as well as confirmations of tasks completed, also greatly contribute to the overall feeling of usability.
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I gave buffer a 6 because it really is a great platform, but they still have some areas they can approve. Being able to post to Instagram automatically without having to manually push them through and having analytics that are available with the subscription are two of the biggest reasons that I didn't give buffer at least an 8.
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