What is Buffer?
Categories & Use Cases
Media
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Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.5
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.2
Areas for Improvement
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.3
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.7
