Buffer

Buffer

Top Rated
About TrustRadius Scoring
Score 7.9 out of 100
Top Rated
Buffer

Overview

Recent Reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features

Content planning and scheduling (63)

8.7
87%

Mobile access (58)

8.2
82%

Campaign success analytics (58)

7.9
79%

Content optimization (56)

7.5
75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Buffer, and make your voice heard!

Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Publishing

8.1
81%

Reporting/analytics

7.9
79%

Account management

8.2
82%

Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Comparisons

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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 8.7.

Who uses Buffer?

The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 81)
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Luke Paulin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I have used Buffer to publish social media posts for small businesses. The scheduling features, automation, and tools they have available are useful for planning a social media program. It is a very simple program that offers the ability to schedule posts to go out to multiple platforms at once.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my experience, we have moved on to use other software for this task that is much more suited and kept current. Personally, I am not a fan and would not really recommend this clunky platform to anyone.
Trigun Prakash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is easy to use, really great for Instagram, and has a lot of great ways to integrate (Canva). I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in one neat place. I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge. What I like about this software is the frequent updates that keep you glued to using this software and remaining a loyal user. Buffer also provides actionable reports to improve social media activities.
January 19, 2022

BEST FOR SOCIAL HANDLES

Mishka Panwar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
This platform has helped me achieve significant post coverage and great skills in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to others in some way. It is extremely simple and easy to use social media.
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is one of [the tools] used in our marketing department. I find Buffer very useful in terms of management of social media accounts. Various features are excellent like scheduling posts, multiple accounts at one place, analytics, I recommend paid use as it offers more features as competitive to free one. Integration is easy, you can use multiple social media accounts at one place.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different departments so using it across the board is seamless and easy. It helps to keep up with a contin[u]ous posting schedule which in turn helps the algorithm.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Buffer to schedule some social media posts across Facebook, Twitter and LinkedIn in advance. It's a simple tool that helps you schedule your social media posts and it delivers on its promise.

It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Buffer for my own social media for my business and also for clients. It solves the problem of social media posting when you can't be at the computer or on social media platforms, such as overnight, weekends, and so on. It also helps you post consistently, a problem for some organizations.
Score 9 out of 10
Vetted Review
Verified User
Review Source
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
Ameer Hamza | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently use buffer to schedule and automate our social media posts. It's used by our Marketing, HR and Corporate Communication departments. It helps us manage our content calendar for all our social media pages with one easy-to-use dashboard. The analytics feature also helps us understand what kind of content works and what doesn't work.
Harsh Hingorani ⚡️ | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Buffer mainly to schedule all our social media posts. It's used by the marketing department.

It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our social media department uses Buffer to organize, schedule, and post custom content to multiple clients' social media accounts. Once we began posting for more than five clients, it became very difficult to manage all their channels efficiently. Buffer allowed us to have access to everything in one place with an easy-to-use and organize platform for everything we needed to be efficient and effective. Now, we can manage multiple clients with multiple channels and keep track of everything we need to stay on top of everything much easier.
Ronnie Rask | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently Buffer is used on a daily basis for scheduling our social media posts across all platforms. Every day my team and I use buffer to create, manage, and publish our social media content on a schedule. We are able to centrally operate our social media plan as a team on a particular schedule.
Score 9 out of 10
Vetted Review
Verified User
Review Source
A constant social media presence is a must for our industry, but being a one-man marketing department on top of other various responsibilities, it is more practical for me to focus my energy and create social media posts at once and schedule them to be sent out in the next few days. Native post scheduling was only available on Facebook across all the social media sites we use, and even then the functionalities are limited at best. This is where Buffer came in and solved the scheduling problem.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
Katie Hecox | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.

When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
Andrew Folts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Buffer to schedule social media posts for a range of content. I create content on a daily basis, but I normally don't finish it until later in the day (at which point it's too late to post), so Buffer allows me to publish it the next day at the time of my choosing.