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Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
Starting at $15 per month
View PricingOverview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
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Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
YouTube
Sony a99 II autofocus and buffer demo
YouTube
SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 9.3.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Reviews and Ratings
(374)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(1-25 of 82)Companies can't remove reviews or game the system. Here's why
September 07, 2022
Great tool for the everyday social media poster!
Score 8 out of 10
Vetted Review
Verified User
We used Buffer to manage, schedule, and analyze posts for our social media accounts.
August 03, 2022
Buffer is great for small editorial teams
We used Buffer to schedule social posts on Twitter and Facebook. It allowed us to forward plan content for out of office working hours, specific company announcements and other key calendar moments.
I have used Buffer to publish social media posts for small businesses. The scheduling features, automation, and tools they have available are useful for planning a social media program. It is a very simple program that offers the ability to schedule posts to go out to multiple platforms at once.
February 09, 2022
In my opinion, Buffer is garbage...
Score 1 out of 10
Vetted Review
Verified User
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my experience, we have moved on to use other software for this task that is much more suited and kept current. Personally, I am not a fan and would not really recommend this clunky platform to anyone.
January 24, 2022
Easy to succeed with Buffer
Buffer is easy to use, really great for Instagram, and has a lot of great ways to integrate (Canva). I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in one neat place. I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge. What I like about this software is the frequent updates that keep you glued to using this software and remaining a loyal user. Buffer also provides actionable reports to improve social media activities.
January 19, 2022
BEST FOR SOCIAL HANDLES
Score 10 out of 10
Vetted Review
Verified User
This platform has helped me achieve significant post coverage and great skills in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to others in some way. It is extremely simple and easy to use social media.
November 04, 2021
A great and easy tool to manage your social media on autopilot!
Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.
November 03, 2021
A classic tool that is always essential in social media work
We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
June 21, 2021
For all your social media needs use BUFFER.
Buffer is one of [the tools] used in our marketing department. I find Buffer very useful in terms of management of social media accounts. Various features are excellent like scheduling posts, multiple accounts at one place, analytics, I recommend paid use as it offers more features as competitive to free one. Integration is easy, you can use multiple social media accounts at one place.
June 13, 2021
Post more in less time.
We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different departments so using it across the board is seamless and easy. It helps to keep up with a contin[u]ous posting schedule which in turn helps the algorithm.
June 08, 2021
A simple social media planner ideal for SMBs
We are using Buffer to schedule some social media posts across Facebook, Twitter and LinkedIn in advance. It's a simple tool that helps you schedule your social media posts and it delivers on its promise.
It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
June 06, 2021
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
I use Buffer for my own social media for my business and also for clients. It solves the problem of social media posting when you can't be at the computer or on social media platforms, such as overnight, weekends, and so on. It also helps you post consistently, a problem for some organizations.
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
May 26, 2021
Best tool for small organisations
We currently use buffer to schedule and automate our social media posts. It's used by our Marketing, HR and Corporate Communication departments. It helps us manage our content calendar for all our social media pages with one easy-to-use dashboard. The analytics feature also helps us understand what kind of content works and what doesn't work.
May 25, 2021
The Only Scheduling Tool That You Need
We use Buffer mainly to schedule all our social media posts. It's used by the marketing department.
It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
Our social media department uses Buffer to organize, schedule, and post custom content to multiple clients' social media accounts. Once we began posting for more than five clients, it became very difficult to manage all their channels efficiently. Buffer allowed us to have access to everything in one place with an easy-to-use and organize platform for everything we needed to be efficient and effective. Now, we can manage multiple clients with multiple channels and keep track of everything we need to stay on top of everything much easier.
May 21, 2021
Best affordable means of social media scheduling
Currently Buffer is used on a daily basis for scheduling our social media posts across all platforms. Every day my team and I use buffer to create, manage, and publish our social media content on a schedule. We are able to centrally operate our social media plan as a team on a particular schedule.
I use Buffer to schedule all my content over 5 different channels.
A constant social media presence is a must for our industry, but being a one-man marketing department on top of other various responsibilities, it is more practical for me to focus my energy and create social media posts at once and schedule them to be sent out in the next few days. Native post scheduling was only available on Facebook across all the social media sites we use, and even then the functionalities are limited at best. This is where Buffer came in and solved the scheduling problem.
May 18, 2021
Buffer - no nonsense strategy implementation.
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
May 17, 2021
Nice tool for small agency
Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.
When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
I use Buffer to schedule social media posts for a range of content. I create content on a daily basis, but I normally don't finish it until later in the day (at which point it's too late to post), so Buffer allows me to publish it the next day at the time of my choosing.
July 29, 2020
Easy to use and affordable
Buffer is used in the social media department. It allows us to schedule social media content in advance.
July 29, 2020
Phew, it's Buffer...
We use it for social media scheduling at work since we are into digital marketing, then for clients on retainers for social media marketing. Problem tackled - social media marketing management and engagement analysis.