Buffer

Buffer

Top Rated
About TrustRadius Scoring
Score 7.9 out of 100
Top Rated
Buffer

Overview

Recent Reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features

Content planning and scheduling (63)

8.7
87%

Mobile access (58)

8.2
82%

Campaign success analytics (58)

7.9
79%

Content optimization (56)

7.5
75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Publishing

8.1
81%

Reporting/analytics

7.9
79%

Account management

8.2
82%

Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Comparisons

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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 8.7.

Who uses Buffer?

The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 83)
Companies can't remove reviews or game the system. Here's why
Trigun Prakash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Its user interface is transparent, allowing us to engage in the use of the software more fully.
  • Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience.
  • Buffer is an amazing social media organizing tool.
  • All the content shared using Buffer can be tracked using custom URLs.
January 19, 2022

BEST FOR SOCIAL HANDLES

Mishka Panwar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Facilitates the sharing of several media formats.
  • Enhances your social media operations.
  • Distribute post across every social media accounts simultaneously.
  • Although I did not find any difficulty using it, yes I think I would like to improve that the maximum no of tasks limited to 10, if we do not have premium membership but it's ok, for that we need to update.
  • Other than that it has been working flawlessly.
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Connects all social accounts in one place
  • Automates posting content when users are best to receive it
  • Helps you engage the right people at the right time
  • Allows to analyze results for better interactions
  • Bundle price accounts for a cheaper fee
  • Allow dynamic hashtag posting per category
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Establishment of more suitable hours to publish on social media
  • Ease of sending messages to the publication queue through plugins in the internet browser
  • Basic statistics of each publication made
  • You need functions to improve the monitoring of social media channels
  • Statistical data on hashtags
  • Audience analysis of published posts
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Buffer allows you to monitor multiple social media accounts and also offers detailed analysis of how your posts are performing.
  • Chrome extension of buffer is really helpful.
  • It also offers best time to schedule your posts.
  • It would be better if it allows monitoring for mentions and polling.
  • The images crashed sometimes when posted via scheduling with Buffer.
  • The paid version is bit costly.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Pre-Scheduling Posts for Social Media.
  • Organizing content for social media.
  • Easy posting without having to be online.
  • Had some trouble s[i]tting up the account due to Facebook.
  • Different layout views would be helpful.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Buffer is EASY to use! So easy to use every day and to set up in advance. I do have the paid version, but there's a free version, too.
  • Buffer provides good support if you have any questions/issues.
  • Buffer also has an image tool, Pablo, incorporated into it, so you can very easily pull images, add text if desired, and add them to your social media posts.
  • They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
  • They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
  • Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Allows you to schedule you post on multiple platforms at once.
  • Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
  • A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
  • Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
  • One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
  • It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
  • There are limitations in its integration with some social networks.
  • It is limited when tagging users in some social channels and making mentions.
  • The mobile app does not have all the features of the web version.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Schedule posts.
  • Organize multiple clients.
  • Display past activity all in one place.
  • Set reminders and notify team members.
  • Some channels, like Facebook, have better internal posting systems.
  • We've had some issues with specific video files that Buffer does not handle well.
  • Would be nice if some of the useful FB tools would integrate with the platform.
Shorombo Mooij | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Simplicity in scheduling content.
  • Has great Chrome plugin to share directly from any website.
  • Has a great app which makes sharing from your phone super convenient.
  • I really miss a feature that allows to queue content so that I can schedule them later.
  • I would love a calendar view.
  • Copy post to other channels queues.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Supports most major social media websites such as Facebook, Instagram, Twitter, Pinterest, etc.
  • Supports direct posting for Instagram.
  • Drag-n-drop to change the post orders and schedules.
  • Constantly adding new features. Instagram story posting was releasing for example.
  • Transparency throughout the service, pricing/roadmaps, etc.
  • I like how the composer gave us the option to customize the content by platform after common text is finished. This is useful for hashtags, links, etc.
  • The limit for the amount of photos (4) is lower than the native platforms.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Good multi-platform scheduling option
  • Easy to track scheduled content in one place
  • If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
  • Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Katie Hecox | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Plan and cross post social ideas across multiple platforms
  • Schedule content to release in advance
  • Change preview text and images on platforms — especially Facebook
  • It would be nice if the content calendar planning was more in depth
  • Better collaboration for approvals and feedback
  • AI insights and reporting
Ryan Padgett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Simple UI/easy to use.
  • Extremely easy scheduling.
  • Customizable across different social media platforms.
  • Quick and easy setup. From connection to social platform to posting was seamless.
  • Consistent improvements and updates over time.
  • Role-based access
  • Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve.
  • Analytics capabilities weren't great. They offered a basic overview, but not much more.
  • Certain, specialized types of posts (carousel images on Instagram, for example) were not supported.
  • Certain hashtags seemingly weren't supported, unless they were on some unknown list
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Buffer has a very small learning curve.
  • Buffer has a series of apps that work with the original app with loads of benefits.
  • Buffer has great UI and UX.
  • The pricing model allows for users to only pay for what they use.
  • Using all of Buffers features, including analytics and community management, can be very expensive for a small business.
Smrita Rappai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Looks beautiful.
  • Easy to use without technical background.
  • Regularly updated features.
  • Pricing is compartmentalized for the whole thing or parts that's used like analytics, community management.
  • Instagram isn't supported strongly in the basic plan.
  • Limiting because of the fewer number of platforms like Blogger.
  • All features together is quite expensive.
April 08, 2020

Great for nonprofits!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • 50% discount for nonprofits
  • The basic plan is very reasonable and so suitable for small budgets.
  • Great UI
  • Simple and easy to use
  • Great analytics
  • As you need more features like "community management" and "analyze", Buffer becomes quite expensive.