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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Recent Reviews

TrustRadius Insights

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
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In my opinion, Buffer is garbage...

1 out of 10
February 09, 2022
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Content planning and scheduling (64)
    9.3
    93%
  • Mobile access (59)
    9.2
    92%
  • Campaign success analytics (59)
    7.8
    78%
  • Content optimization (57)
    6.4
    64%
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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SEACRET NAIL BUFFER - (Demo and Review) ✅

YouTube

Sony a99 II autofocus and buffer demo

YouTube

SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher

YouTube
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.0

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.4
Avg 8.1
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling highest, with a score of 9.3.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(374)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.

Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.

Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.

Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.

Attribute Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Trigun Prakash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer support is very good in Buffer. Whenever I run into problems, they quickly rectify my problems as quick as possible. I like the way they work because it matches my way of doing things, so I overall love the support they provide. It meets all my work needs.
January 19, 2022

BEST FOR SOCIAL HANDLES

Mishka Panwar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As I mentioned earlier they provide extremely great support to my problems whenever I run into problems they provide solutions quickly as expected from them and rectify my problems quickly. They have saved me from many of my problems I just loved the support they provide. The technical team of them is very supportive.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have not had the need to use technical support, but the information on the blog and the help, as well as the advice it offers, seems very useful for our day to day and improving the work we do with this platform in our team, in your Twitter profile I have seen responses from other users, it seems that they respond well
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I honestly was not in much need of the support of Buffer as everything worked pretty easily and we were able to set it up ourselves. If there are questions there is also lots of advice on common issues online so you might not even need to contact support but you can help yourself.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I contacted support for some questions the first month of use and they were very accommodating, friendly, easy to work with and quickly addressed my questions.

They were also fast to reply and I remember we only had max 2 email exchanges, it was very easy to get your questions/issue resolved.
Harsh Hingorani ⚡️ | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have contacted Buffer support thrice. Everytime I contact them, they are very responsive. Some of the team members actually help you till the query is not resolved even if it's out of their scope. Response time of Buffer support emails are within 24 hours usually but sometimes they reply within 48 hours in case of any technical issues.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Fortunately, we haven't had many issues with Buffer so we've only needed to rely on support a few times over the past few years. When we have had to use support, it has been quick and easy. Most of our issues have been minor so we do not really have any experience dealing with major issues. When we have had questions or issues, the response has been quick and thorough.
Ronnie Rask | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
When we started using Buffer, it was very easy to get going quickly. We've never had to use the support. Connecting the platform to all of the social media platforms was very easy. Getting started with Buffer was quick and I've had no need to use the support throughout the process.
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I gave it a 7 because we didn't have to use it much, but when we did we were able to receive the help that we needed in a timely manner. One thing I do like about buffer support is that you are able to access through facebook messenger. It is a nice feature for quick responses to simple questions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
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