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Captora (discontinued)

Captora (discontinued)

Overview

What is Captora (discontinued)?

Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.

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Recent Reviews
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Pricing

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What is Captora (discontinued)?

Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Similarweb?

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

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Product Details

What is Captora (discontinued)?

Captora was a Top of Funnel (ToFu) Automation platform to enable marketers to target and launch ToFu campaigns at scale and optimize their campaign portfolio across search, advertising and social channels.

As of 2018 Captora is no longer available.

Captora (discontinued) Video

Captora Overview Video

Captora (discontinued) Competitors

Captora (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Canada, Ireland, Australia, New Zealand, UK, India
Supported LanguagesEnglish

Captora (discontinued) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)30%
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Comparisons

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Reviews and Ratings

(4)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Nick Ezzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We've been using Captora on the SEO side for more than two years. We have several hundred long-tail keyword pages and a handful of them are driving a significant amount of inbound traffic. Using Salesforce/LeanData reports, we've been able to credit Captora landing pages with "first touch" on more than 12 opportunities in 2 years, including at least one closed-won opportunity.
  • Captora's support is great. We have quarterly review meetings with the Captora team and they push us to do more with the platform.
  • The UX has been improved greatly since we started using it.
  • We are ranking high on a number of keywords I wouldn't have expected, and Captora allows us to experiment with new keyword groups without touching our main site.
  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
  • More than $1M in pipeline created in 2 years.
  • More than 300 new names captured in 2 years.
  • At least 1 closed-won opportunity in 2 years.
2
Marketing
1
Must understand your own products and should be able to write/edit/proof landing pages.
  • Testing new keyword groups
  • Pulling in long-tail keywords that we don't want to put on our website
  • A/B testing
The ROI has been proven out with Salesforce reporting.
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