Captora

Captora came into being when three modern marketers with diverse experience in B2B felt that the developments in marketing automation, although soaring in adoption, were just scratching the surface. They had a vision of technology innovation that could truly unlock the possibilities and revolutionize inbound marketing. They also knew first-hand how much pressure marketing was under to deliver enough high quality leads to meet, and often beat, company revenue goals. Their experience had taught them that throwing more bodies at the problem was not the answer. So they tirelessly explored using modern computing capabilities such as machine learning, text mining and big data analytics to break through limitations that many thought were insurmountable. After experimenting with various ideas and solutions and collaborating with forward-thinking modern marketing companies who were extremely excited about the vision, Captora’s Inbound Marketing Acceleration solution was born. Since then the technology has evolved and been tested very successfully at companies with high velocity sales cycles. The results have been amazing. Not only are companies capturing thousands of new visitors each month, but they are also seeing a huge increase in conversions. ‘Awesome’ is the word we hear so often from customers who have been freed from the manual tasks of inbound marketing and are getting more high-quality inbound leads faster, for less.