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Criteo

Criteo
Formerly Criteo Marketing Solutions

Overview

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…

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Recent Reviews

TrustRadius Insights

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
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Awards

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Pricing

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Basic

$1

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.

The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.

Criteo Features

  • Supported: Campaign Management
  • Supported: Campaign Analytics
  • Supported: Conversion Tracking
  • Supported: Multi-Campaign
  • Supported: AI/Machine Learning
  • Supported: Ad Inventory Management
  • Supported: Audience Targeting
  • Supported: Campaign Management
  • Supported: Customer Segmentation
  • Supported: Display Ad Management
  • Supported: Multi-Channel Marketing
  • Supported: Audience Targeting
  • Supported: Cross Channel Attribution
  • Supported: Dynamic Content
  • Supported: Personalization
  • Supported: Retargeting Ads
  • Supported: Behavioral Targeting
  • Supported: Customer Segmentation
  • Supported: Recommendations
  • Supported: Reporting/Analytics
  • Supported: Data Blending
  • Supported: Data Discovery
  • Supported: Demand Forecasting
  • Supported: Audience Targeting
  • Supported: Behavioral Targeting
  • Supported: Conversion Tracking
  • Supported: Geotargeting
  • Supported: Mobile Retargeting
  • Supported: Personalization
  • Supported: Recommendations
  • Supported: Social Media Retargeting
  • Supported: Campaign Analytics
  • Supported: Campaign Management
  • Supported: Multi-Channel Marketing
  • Supported: Conversion Tracking
  • Supported: Customer Segmentation
  • Supported: Reporting/Analytics

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner

Criteo Video

Jumia has benefitted from working with Criteo

Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Criteo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationNo

Frequently Asked Questions

AdRoll, RTB House Personalized Retargeting, and Google Ads are common alternatives for Criteo.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(114)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.

Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.

User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.

Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.

Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.

Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.

Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.

Attribute Ratings

Reviews

(1-25 of 58)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.<br>The only issue for us was the low matching rates of audiences in the Criteo network.
  • Remarketing
  • Acquisition for ecommerce
  • Audience matching rate
  • The platform in general, is not user friendly and you can encounter bugs every now and then.
Criteo is ideal for ecommerce companies trying to do remarking and customer acquisition via dynamic carrousel ads from product feeds.
Guillermo DeVito | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.
  • Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
  • This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.
  • I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
  • This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.
  • Re-targeting
  • Reach relevant audiences
  • I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
For re-targeting initiatives in APAC
Flavia Ucha Caetano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.
  • Dynamic retargeting
  • More customizable platform
Marketing Solutions by Criteo is one of our main partners for dynamic retargeting campaigns, being very efficient on displaying items according to what users have previously viewed or added to the cart on our site, but haven't yet purchased, moving them further on their conversion path. We haven't been using Marketing Solutions by Criteo for acquisition campaigns as we haven't had good results when running these type of campaigns.
Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
  • It helps us to dynamically retarget users based on their past behaviors
  • Create and run display campaigns for lead generation
  • I like the summary of ad performance and reporting
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.
  • Follows the user throughout whole experience
  • User-friendly frontend
  • Performance reporting/Dashboards
  • Training/Use-case scenarios
  • Cost transparency
  • Additional targeting/retargeting features
Marketing Solutions by Criteo has been great for our retargeting needs and ensuring we stay in touch with a customer from initial visit, all the way until sale. However, we have had to work with the customer service team a bit to enable successful integrations. The customer service team has been great for our specific needs. The algorithm of the platform delivers strong results for our business. It has been easy to use minus the integration issues, and we love being able to access the data and results.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Criteo in our digital marketing area. We use Criteo tools to increase lead generation and to convert users into customers. Only the Digital Marketing Area uses Criteo. Criteo's backend is very user-friendly so we don't have any problems managing and to checking our Criteo business.
  • Criteo follows the user throughout their online journey
  • Criteo improves the brand awareness of our company
  • Criteo offers an interesting omnichannel graphic
  • Criteo has a very user-friendly frontend
  • I'd like Criteo to create webinars to explain new feature launches
  • Mobile application for monitoring our business.
  • Online tool online for graphics projects.
Criteo is a very useful tool if you want improve your online business. It is an omnichannel tool so you can follow the user on all devices (mobile, desktop, tablet). I think that Criteo is a very important tool if you have an e-commerce platform.

I think that Criteo is less appropriate if you don't have an e-commerce platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. Provides efficient and customized advertising for [every] single user [and] is very easy to use and implement.
  • Increase return on investment on advertising
  • E-commerce business improvements
  • Increase engage on users
  • E-commerce
  • More ads
  • Create campaigns
You can access total control over measurement and setup. It is very easy to use and customize. Marketing Solutions by Criteo is an amazing DSP technology provider.
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.
  • Improves conversion metrics
  • Easy to use
  • Provides almost unlimited supply in all geos
  • Reporting needs more granularity and variables
  • Not 3rd party verification on tracking and metrics
  • Better user trainings
I would recommend Marketing Solutions by Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep making adjustments to the campaigns. I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
  • Cookie matching technology
  • Good shopper graph
  • Good support team
  • Not very transparent in terms of measurement, works a bit like a black box
  • CPMs are pricey
  • Would love to see more detailed reporting on their end
Marketing Solutions by Criteo is best suited for performance and conversion campaigns where finding the right user is paramount for the success of the campaigns. For branding objectives, Marketing Solutions by Criteo does not offer a very robust offering as the product does not offer enough scale to expand the desired audience and is more focused on reaching the users it has already seen in the past.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is used by my organization, mainly by the AdOps and Media Solutions teams. It is an extremely useful tool for display retargeting campaigns to ensure we are hitting the right consumers based on their shopping and behavioral habits for clients who are looking to base their campaigns on CPC (cost-per-click).
  • The source of inventory is amazing and endless
  • Offers one of the best CPC models at a very low cost
  • Very easy to implement with pixels
  • The blocking capabilities could be better for sites that clients want to avoid
  • The lack of options to create ore visually appealing ads
Marketing Solutions by Criteo is one of the most user friendly platforms of its kind for those who work in AdOps/Media Solutions with clients looking for a more CPC model.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
  • Tailored ad messaging
  • Easy use of the platform
  • Great reporting
  • Scale
  • Fill rates
  • eCPMs
I think they are a great demand source to have in your mix, but not a standalone. I think it is important to have them fall within a cascade of other partners--that way you have a better overall fill rate and eCPMs. They have a great niche product that many others don't offer and really take their ad quality serious.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department used Criteo, alongside our MSP consultant. We used it to optimize and analyze our retargeting efforts, and optimize promotion periods for our retail website.
  • Great for Optimizing Promotions
  • The ability to customize and align aesthetic of dynamic piece could be improved
We found Criteo retargeting to be particularly successful during sale and promotion periods.
Score 1 out of 10
Vetted Review
Verified User
We moved away from AdRoll thinking we could get even better results! Very bad decision, big waste of time and money. Even though they service seemed easier to use and this company has a certain reputation the experience was a disaster! We are quickly going back to AdRoll! Also the account manager at AdRoll was much better than the Criteo person. Only thing better in Criteo they take care of the design of your banners, but it wasn't good enough to bring results...
  • Design of banners.
  • Client relationship.
  • Results.
  • Do what they are supposed to do!
  • Not make you waste tons of money!
When we had been using their services for a few months, they asked us to disable our AdRoll banners saying it will interfere with theirs...so what can be more a disaster than turning off a company which brings you results, but you are expecting even more from what's supposed to be the big boys...but they don't perform at all! It becomes a big big issue. So if you get results from your actual online marketing agency, don't switch - you might lose a lot!
Score 10 out of 10
Vetted Review
Verified User
Criteo is used in the digital marketing area on top projects that need careful remarketing management.
  • Simple to use
  • Dedicated account strategist
  • Results oriented
  • Good conversion rate
  • Analytics: need more info about placements, geo, and audiences.
Criteo is an excellent platform for e-commerce businesses that want to increase sales with remarketing to obtain a good ROAS. It is simple to use and you have a dedicated account strategist for everything.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being used by the sales department. Its main objective is to generate conversions by retargeting users that are in the lower section of the marketing funnel.
  • Very good conversion rate due to its algorithm
  • Excellent support from Criteo managers
  • Very rigid space in the banners to include text
  • Opportunity in improving the display format to make it more attractive to users
Well suited for businesses that have a lot of products
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
  • Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
  • Responsive dedicated representative.
  • Optimizations goals include CPC, COS, and others.
  • The platform is prone to outages, serving ads with pixelated images.
  • The platform is not able to ensure that the same product is not included multiple times in the same creative.
  • The UI is not as self-serve as we would like.
Criteo Dynamic Retargeting performs very well for e-commerce websites that are generating a large amount of traffic from other sources. It is very efficient at re-engaging with users who may have dropped out of the funnel. We have not seen much success when trying to use the platform with less support from other strategies.
Chitta Ranjan Dash | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
  • Bid optimization, regular notification to optimize bids help us to control the budget.
  • Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
  • Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
  • Reports are not available, e.g. from which website we received impression, clicks & orders.
  • Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
  • Sometimes it took time to update the data in the dashboard report.
It's a great marketing tool for B2C industry, particularly for the e-commerce industry. As I have seen the Criteo ads on Facebook, as a marketing person we don't need to run a separate campaign on Facebook. Product Ads looks superb with prices, discount codes and it certainly helps to convert those customers who left the website earlier.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
  • We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
  • Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
  • Their easy to use interface and campaign set up is also helpful
  • I would like to see more options for customer acquisition
  • More detailed reporting based on GA last click
For us we are B2C and we feel Criteo is well suited to our needs in targeting that user with great ads and placements.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are an advertising agency, and use it for one client specifically. The solution is isolated to one department, as well. Criteo is our dynamic remarketing solution and we use it to drive product sales based on our product feed.
  • Easy to use interface; makes navigation and campaign management easy
  • Strong direct revenue from product sales; easy to prove value for client
  • Excellent support team, which makes solving issues/troubleshooting and optimizations much easier
  • Lack of visibility into placements (where ads are shown)
  • Limited creative capabilities compared to other advertising platforms
Criteo is perfect for eCommerce clients that have a strong product feed; might not be as appropriate for vendors without a large variety of products or vendors who do not sell directly to consumers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Criteo to promote our items, but there is only one department which uses it; the department is called "Webshop," with around about 5 employees. We use it to strengthen sales and promote the reputation of our company. Even items of the current season or sale-items could be pushed with Criteo.
  • Great display marketing.
  • Targeted customer approach.
  • Measurable sale increases.
  • Criteo uses a different evaluation system than Google analytics.
  • Criteo could assign more sales (attribution).
  • Plays ads no matter how the customer behaves (for example: cancel cart).
It works for continuous optimization through machine learning. Potential new customers receive reminders of products in which they are already interested, and information about new products in which they could be interested, so our website will stay top-of-mind, and the potential customers can be driven to buy the product in our warehouse.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Criteo for Display Marketing in one department. It helps us to attract more potential customers around Germany and Europe.
  • The retargeting ads show good offers.
  • It doesn't feel annoying like some other retargeting campaigns.
  • It's flexible.
  • Maybe the cost factor, but not really.
In combination with the display marketing currently in our shop, Criteo is well suited.
May 22, 2019

Very useful tool

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Criteo Dynamic Retargeting is being used to remind customers of their recently seen items. It addresses the problem of customers forgetting about our items. It helps a lot to get recognized and be remembered. As a user, I find the ads to be a bit overbearing, but as a graphic designer, I do know how important that can be.
  • It remembers our customers, and what they have seen and seemed to have liked.
  • Advertising is important.
  • The ads are very recognizable.
  • The ads are the blinking kind, which I do not like (personally).
  • The ads are not very pretty.
Criteo Dynamic Retargeting is very well suited for getting customers to come back to our shop, and therefore it is well suited for increasing sales. Seeing the ads will make the customer recognize our brand. That causes customer loyalty.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Currently we are using Criteo in marketing for our advertising campaigns for our masters, courses and careers. The business problems we have detected is the adaptability of the images to the different spaces, in addition to the little personalization of the tool.
  • Large number of people impacted
  • Good deal with the client when solving problems
  • Reasonable prices
  • Creatives with very little customization options
  • Simple banners with very simple designs.
  • Excessive manual methods to get information due to a lack of an API to avoid sending XML manually.
  • The difficult telephone communication.
Criteo is perfect to make a massive advertising of products like courses, masters, and careers. For things like that it is fantastic. Criteo is less appropriate for more specific advertising that needs to be highlighted because it is unique...
Bernhard Ollefs | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.
  • Easy to set up
  • Transparent costs
  • Tracking differences are a big issue and the number one reason why we stop using the product.
  • Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.
It produces good results - the results however largely differ from the numbers our customers track via Google Analytics and other web tracking technology. These tremendous differences make steering the campaign difficult and make customers doubt the achieved numbers
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