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Criteo

Criteo
Formerly Criteo Marketing Solutions

Overview

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…

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Recent Reviews

TrustRadius Insights

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
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Awards

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Pricing

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Basic

$1

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.

The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.

Criteo Features

  • Supported: Campaign Management
  • Supported: Campaign Analytics
  • Supported: Conversion Tracking
  • Supported: Multi-Campaign
  • Supported: AI/Machine Learning
  • Supported: Ad Inventory Management
  • Supported: Audience Targeting
  • Supported: Campaign Management
  • Supported: Customer Segmentation
  • Supported: Display Ad Management
  • Supported: Multi-Channel Marketing
  • Supported: Audience Targeting
  • Supported: Cross Channel Attribution
  • Supported: Dynamic Content
  • Supported: Personalization
  • Supported: Retargeting Ads
  • Supported: Behavioral Targeting
  • Supported: Customer Segmentation
  • Supported: Recommendations
  • Supported: Reporting/Analytics
  • Supported: Data Blending
  • Supported: Data Discovery
  • Supported: Demand Forecasting
  • Supported: Audience Targeting
  • Supported: Behavioral Targeting
  • Supported: Conversion Tracking
  • Supported: Geotargeting
  • Supported: Mobile Retargeting
  • Supported: Personalization
  • Supported: Recommendations
  • Supported: Social Media Retargeting
  • Supported: Campaign Analytics
  • Supported: Campaign Management
  • Supported: Multi-Channel Marketing
  • Supported: Conversion Tracking
  • Supported: Customer Segmentation
  • Supported: Reporting/Analytics

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner

Criteo Video

Jumia has benefitted from working with Criteo

Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Criteo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationNo

Frequently Asked Questions

AdRoll, RTB House Personalized Retargeting, and Google Ads are common alternatives for Criteo.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(114)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.

Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.

User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.

Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.

Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.

Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.

Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.

Attribute Ratings

Reviews

(1-25 of 58)
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Guillermo DeVito | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Flavia Ucha Caetano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is one of our main partners for dynamic retargeting campaigns, being very efficient on displaying items according to what users have previously viewed or added to the cart on our site, but haven't yet purchased, moving them further on their conversion path. We haven't been using Marketing Solutions by Criteo for acquisition campaigns as we haven't had good results when running these type of campaigns.
Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo has been great for our retargeting needs and ensuring we stay in touch with a customer from initial visit, all the way until sale. However, we have had to work with the customer service team a bit to enable successful integrations. The customer service team has been great for our specific needs. The algorithm of the platform delivers strong results for our business. It has been easy to use minus the integration issues, and we love being able to access the data and results.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Criteo is a very useful tool if you want improve your online business. It is an omnichannel tool so you can follow the user on all devices (mobile, desktop, tablet). I think that Criteo is a very important tool if you have an e-commerce platform.

I think that Criteo is less appropriate if you don't have an e-commerce platform.
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Marketing Solutions by Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep making adjustments to the campaigns. I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is best suited for performance and conversion campaigns where finding the right user is paramount for the success of the campaigns. For branding objectives, Marketing Solutions by Criteo does not offer a very robust offering as the product does not offer enough scale to expand the desired audience and is more focused on reaching the users it has already seen in the past.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think they are a great demand source to have in your mix, but not a standalone. I think it is important to have them fall within a cascade of other partners--that way you have a better overall fill rate and eCPMs. They have a great niche product that many others don't offer and really take their ad quality serious.
Score 1 out of 10
Vetted Review
Verified User
When we had been using their services for a few months, they asked us to disable our AdRoll banners saying it will interfere with theirs...so what can be more a disaster than turning off a company which brings you results, but you are expecting even more from what's supposed to be the big boys...but they don't perform at all! It becomes a big big issue. So if you get results from your actual online marketing agency, don't switch - you might lose a lot!
Score 10 out of 10
Vetted Review
Verified User
Criteo is an excellent platform for e-commerce businesses that want to increase sales with remarketing to obtain a good ROAS. It is simple to use and you have a dedicated account strategist for everything.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Criteo Dynamic Retargeting performs very well for e-commerce websites that are generating a large amount of traffic from other sources. It is very efficient at re-engaging with users who may have dropped out of the funnel. We have not seen much success when trying to use the platform with less support from other strategies.
Chitta Ranjan Dash | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's a great marketing tool for B2C industry, particularly for the e-commerce industry. As I have seen the Criteo ads on Facebook, as a marketing person we don't need to run a separate campaign on Facebook. Product Ads looks superb with prices, discount codes and it certainly helps to convert those customers who left the website earlier.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It works for continuous optimization through machine learning. Potential new customers receive reminders of products in which they are already interested, and information about new products in which they could be interested, so our website will stay top-of-mind, and the potential customers can be driven to buy the product in our warehouse.
May 22, 2019

Very useful tool

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Criteo Dynamic Retargeting is very well suited for getting customers to come back to our shop, and therefore it is well suited for increasing sales. Seeing the ads will make the customer recognize our brand. That causes customer loyalty.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Criteo is perfect to make a massive advertising of products like courses, masters, and careers. For things like that it is fantastic. Criteo is less appropriate for more specific advertising that needs to be highlighted because it is unique...
Bernhard Ollefs | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
It produces good results - the results however largely differ from the numbers our customers track via Google Analytics and other web tracking technology. These tremendous differences make steering the campaign difficult and make customers doubt the achieved numbers
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