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Criteo

Criteo
Formerly Criteo Marketing Solutions

Overview

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…

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Recent Reviews

TrustRadius Insights

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
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Awards

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Pricing

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Basic

$1

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.

The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.

Criteo Features

  • Supported: Campaign Management
  • Supported: Campaign Analytics
  • Supported: Conversion Tracking
  • Supported: Multi-Campaign
  • Supported: AI/Machine Learning
  • Supported: Ad Inventory Management
  • Supported: Audience Targeting
  • Supported: Campaign Management
  • Supported: Customer Segmentation
  • Supported: Display Ad Management
  • Supported: Multi-Channel Marketing
  • Supported: Audience Targeting
  • Supported: Cross Channel Attribution
  • Supported: Dynamic Content
  • Supported: Personalization
  • Supported: Retargeting Ads
  • Supported: Behavioral Targeting
  • Supported: Customer Segmentation
  • Supported: Recommendations
  • Supported: Reporting/Analytics
  • Supported: Data Blending
  • Supported: Data Discovery
  • Supported: Demand Forecasting
  • Supported: Audience Targeting
  • Supported: Behavioral Targeting
  • Supported: Conversion Tracking
  • Supported: Geotargeting
  • Supported: Mobile Retargeting
  • Supported: Personalization
  • Supported: Recommendations
  • Supported: Social Media Retargeting
  • Supported: Campaign Analytics
  • Supported: Campaign Management
  • Supported: Multi-Channel Marketing
  • Supported: Conversion Tracking
  • Supported: Customer Segmentation
  • Supported: Reporting/Analytics

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner

Criteo Video

Jumia has benefitted from working with Criteo

Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Criteo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationNo

Frequently Asked Questions

AdRoll, RTB House Personalized Retargeting, and Google Ads are common alternatives for Criteo.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(114)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.

Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.

User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.

Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.

Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.

Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.

Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.

Attribute Ratings

Reviews

(1-12 of 12)
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Guillermo DeVito | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Since we have this program running completely and we implement it in our company, there has been a noticeable growth in the company's sales on the web.One of the functions that Criteo always performs is the management of the advertising environment and the incredible control that you have from the mobile marketing management, this is incredible.
Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I feel because the design is so easy to understand and get started, I have found it extremely valuable to onboard new team members and run new ad campaigns for our different marketing objectives. I feel the simplicity of the dashboard and the features it covers have made a positive impact on our lead time.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As I said before, the product works well, specifically for performance campaigns, and their team is competent and responsive. It can be integrated [into] almost all DSPs and ad tech platforms via their cookie matching technology, making it very friendly to the end-user as well as the media team that operates those platforms.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo is easy to use, and the support team is very helpful for any doubts that may come upon the campaign's settings. I would say the thing that works against usability is that the attributions methods used are not very transparent, and that is sometimes difficult to explain to our clients.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
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