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Criteo

Criteo
Formerly Criteo Marketing Solutions

Overview

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…

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Recent Reviews

TrustRadius Insights

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
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Awards

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Pricing

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Basic

$1

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Criteo?

Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.

The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.

Criteo Features

  • Supported: Campaign Management
  • Supported: Campaign Analytics
  • Supported: Conversion Tracking
  • Supported: Multi-Campaign
  • Supported: AI/Machine Learning
  • Supported: Ad Inventory Management
  • Supported: Audience Targeting
  • Supported: Campaign Management
  • Supported: Customer Segmentation
  • Supported: Display Ad Management
  • Supported: Multi-Channel Marketing
  • Supported: Audience Targeting
  • Supported: Cross Channel Attribution
  • Supported: Dynamic Content
  • Supported: Personalization
  • Supported: Retargeting Ads
  • Supported: Behavioral Targeting
  • Supported: Customer Segmentation
  • Supported: Recommendations
  • Supported: Reporting/Analytics
  • Supported: Data Blending
  • Supported: Data Discovery
  • Supported: Demand Forecasting
  • Supported: Audience Targeting
  • Supported: Behavioral Targeting
  • Supported: Conversion Tracking
  • Supported: Geotargeting
  • Supported: Mobile Retargeting
  • Supported: Personalization
  • Supported: Recommendations
  • Supported: Social Media Retargeting
  • Supported: Campaign Analytics
  • Supported: Campaign Management
  • Supported: Multi-Channel Marketing
  • Supported: Conversion Tracking
  • Supported: Customer Segmentation
  • Supported: Reporting/Analytics

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner

Criteo Video

Jumia has benefitted from working with Criteo

Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Criteo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationNo

Frequently Asked Questions

AdRoll, RTB House Personalized Retargeting, and Google Ads are common alternatives for Criteo.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(114)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.

Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.

User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.

Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.

Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.

Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.

Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.

Attribute Ratings

Reviews

(1-12 of 12)
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Guillermo DeVito | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The technical support service has undoubtedly been a great help in getting to know all the functions of this program much better. They have helped us solve editing and waiting problems for projects that we have had and they have advised us to simplify our marketing work and optimize production.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo for Japan it's been a mixed bag. Initially it was great, around 2018 we had a horrible, arrogant account manager in my opinon. The last time we used it in 2021, they had a better account manager. We had a better experience working with them through an ad agency.
Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I feel there could be a better support library and best practices that provide benchmarks and industry best practices. I also feel there is not enough support in terms of new product announcements and future road maps. This can help marketers use the tool's various features and be more productive.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketing Solutions by Criteo customer service is fast, dependable, and consistent whenever we call upon them. They were easy to work with and helped us understand how to fully use the platform to our best advantage, based on our company and customer base. Additional videos and tutorials diving into specific platform features and real-life scenarios would be beneficial.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Because it is an excellent platform that provides a lot of features and can be easily customized, provides no domain-level transparency, and is very easy to integrate. I recommend it!
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think for performance campaigns, Marketing Solutions by Criteo is a great solution, and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still need to be developed further to improve my rating.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
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