Criteo Commerce Max (Retail Media)

Score6.7 out of 10

2 Reviews and Ratings

What is Criteo Commerce Max (Retail Media)?

Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.

Categories & Use Cases

Media

Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.

Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.

Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.

Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.

Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.

Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.

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Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.

Verified User

Manager in Product Management (10,001+ employees employees)

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

Alternatives Considered

Google Ad Manager

Usability

The Trade Desk

PromoteIQ, from Microsoft