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Criteo Commerce Max

Criteo Commerce Max
Formerly Retail Media by Criteo


What is Criteo Commerce Max?

Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and…

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Recent Reviews

TrustRadius Insights

Retail Media by Criteo has proven to be a valuable tool for businesses, enabling them to generate advertising revenue and boost …
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Product Details

What is Criteo Commerce Max?

Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps.

Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.

Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.

Criteo Commerce Max Screenshots

Screenshot of Criteo Retail Media Platform
The all-in-one self-service platform for buying retail media at scale.
Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads
Boost product visibility and sales with native product ads
Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads
Target retailer audiences as they browse the open web.
Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads
Reach shoppers with highly engaging creatives. 
Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.

Criteo Commerce Max Videos

Criteo Commerce Max Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesNorth America, EMEA, APAC

Criteo Commerce Max Downloadables

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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Retail Media by Criteo has proven to be a valuable tool for businesses, enabling them to generate advertising revenue and boost profitability. Users have utilized this product to implement sponsored products and drive profitability for their websites. By running sponsored product campaigns, customers have reported a significant increase in their site's advertising revenue. Reviewers have praised the software for its ability to optimize funded media and performance ads, resulting in improved profitability for their businesses. Overall, Retail Media by Criteo provides a reliable platform for businesses to monetize their websites through advertising campaigns, maximize their revenue potential, and enhance overall profitability. With its powerful features and positive user experiences, Retail Media by Criteo is an effective solution for businesses looking to increase their advertising revenue and drive profitability.

Intuitive Data Analysis: Many users have expressed that the dashboards and reporting features of the product are easy to navigate and understand, enabling them to effectively analyze data. They appreciate the intuitive design and user-friendly interface, which allows for quick insights and efficient decision-making.

Customizable Display Templates: Users highly value the ability to create personalized templates for display media. This functionality offers flexibility and allows individuals to tailor their presentations and visuals according to their specific requirements. With customizable layouts, fonts, colors, and graphics, users can create visually appealing content that aligns with their brand identity.

Flexible Targeting Parameters: Reviewers have praised the product's capability to set customizable guardrails for targeting. This feature empowers users by giving them control over establishing boundaries and parameters for their targeting strategies. Whether it's defining demographic filters or setting budget limits, this flexibility ensures precise audience targeting while maximizing campaign effectiveness.

Exportable Insights: Some users have expressed the need for exportable insights at a brand, page, and placement level, indicating that this feature is currently lacking in the service. This suggests that the inability to export insights may limit the usefulness of the data for these users.

Segmentation API Service: According to user feedback, there is a need for a segmentation API service to better manage first-party data. It has been suggested that the current service does not adequately fulfill this requirement. This indicates that some users may find it challenging to effectively utilize their first-party data without this feature.

Limited Non-Custom Implementation Opportunity: Users have mentioned the lack of opportunity for non-custom implementation, which limits their ability to find scalable solutions such as programmatic backfill. This suggests that the service may not be flexible enough to meet the needs of users who require more customizable options beyond what is currently offered.

Users recommend three strategies for using Criteo. Firstly, they suggest double-checking the pacing of budgets frequently to avoid unspent funding at the end of the year. Secondly, it is advised to have a basic understanding of managing campaigns before utilizing Criteo. Additionally, users encourage starting with retargeting and later expanding to other low ROI strategies. Lastly, many users believe that Criteo is one of the best partners in e-commerce and can effectively contribute to the growth of clients' businesses.

Attribute Ratings


(1-1 of 1)
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Score 7 out of 10
Vetted Review
Verified User
Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Well suited--customizable enough to go to market efficiently and quickly.

Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Intuitive and easy to use.
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