Criteo Customer Acquisition Reviews

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Score 8.0 out of 100

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October 17, 2019
Truptesh Patil | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Criteo Customer Acquisition helps a great deal as my organization belong to the marketing and sales arena. Client/customer acquisition is the heart and soul of the sales funnel. Identifying the target audience and their demands play an immaculate role in attaining the mission of the organization towards prosperity. Targeting the clients is eased with the courtesy of Criteo Customer Acquisition.
  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
  • Retargeting can be tricky.
  • QA errors at times.
Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Read Truptesh Patil's full review

Criteo Customer Acquisition Scorecard Summary

Feature Scorecard Summary

DSP integration (1)
Ad campaign creation (1)
Ad deployment (1)
Display advertising (1)
Ad display and retargeting segmentation (1)
Ad dashboards (1)
Ad attribution reporting (1)

What is Criteo Customer Acquisition?

Criteo Customer Acquisition promises to help drive new customer conversions. Developed specifically for commerce and just recently released, Criteo Customer Acquisition uses powerful machine learning to identify new customers from existing ones based on their shopping patterns, browsing journeys, and individual interests.

The vendors says key capabilities and benefits include:

• Gain the broadest reach and visibility across web, mobile browser and apps, thanks to our direct relationships with thousands of premium publishers and partners globally
• Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad’s visual design to each shopper’s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads
• Track performance with real-time campaign reports
• Rest assured that your data is maintained with the highest levels of security and privacy, following industry best practices, standards and regulations, including GDPR

Criteo Customer Acquisition Features

Ad Campaigns Features

Has featureAd campaign creation
Has featureAd deployment
Has featureDisplay advertising
Has featureAd display and retargeting segmentation

Ad Network Integration Features

Has featureDSP integration

Ad Reporting & Analytics Features

Has featureAd dashboards
Has featureAd attribution reporting
Additional Features
Has featureAble to identify shopper who have never purchased from advertisers web site across all devices
Has featureShopper scoring technique, so we can see which prospects are most likely to convert giving them a score on being a customers's ideal customer
Has featureAbility to target customers based on CPC or target shoppers that can buy

Criteo Customer Acquisition Screenshots

Criteo Customer Acquisition Video

Overview of Criteo Customer Acquistion

Criteo Customer Acquisition Downloadables

Criteo Customer Acquisition Integrations

Adobe Audience Manager, Neustar Identity Data Management Platform (IDMP, PlatformOne), Salesforce DMP (formerly Krux), Oracle DMP (Bluekai)

Criteo Customer Acquisition Competitors

Criteo Customer Acquisition Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Pricing is based on web prospecting so is based on either a CPM or CPC basis. The focus is based on the marketing objectives our customers have.

Criteo Customer Acquisition Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Criteo Customer Acquisition Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Brazil, Turkey, India, China, Japan, Singapore, South Korea, Australia, Holland, Spain, France, Germany, UK, Italy, Russia, Sweden
Supported Languages: English, French, German, Spanish, Italian, Russian, Polish, Korean, Japanese, Chinese