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January 30, 2021
Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Criteo Retail Media Scorecard Summary
What is Criteo Retail Media?
Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps.
Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.
Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.
Criteo Retail Media Screenshots
Criteo Retail Media Videos (3)
Criteo Retail Media Downloadables
Criteo Retail Media Competitors
Criteo Retail Media Technical Details
| Deployment Types: | On-premise, SaaS |
|---|---|
| Operating Systems: | Windows, Linux, Mac |
| Mobile Application: | No |
| Supported Countries: | North America, EMEA, APAC |
Frequently Asked Questions
What is Criteo Retail Media?
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.
What are Criteo Retail Media's top competitors?
Marin Software, CitrusAd, and PromoteIQ, from Microsoft are common alternatives for Criteo Retail Media.
Who uses Criteo Retail Media?
The most common users of Criteo Retail Media are Enterprises from the Apparel & Fashion industry.