Criteo Retail Media Reviews

2 Ratings
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Score 6.7 out of 100

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January 30, 2021
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Well suited--customizable enough to go to market efficiently and quickly.

Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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What is Criteo Retail Media?

Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps.

Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.

Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.

Criteo Retail Media Screenshots

Criteo Retail Media Videos (3)

Watch Introduction to the Retail Media Ecosystem

Watch Retail Media Moment with 360i - Episode One In the first edition of our “Retail Media Moments” video series below, Mike Feldman, Group Director of integrated creative and media agency 360i, discusses why his clients are turning to Retail Media to capture new margins and enhance the omnichannel experience for shoppers.

Watch Retail Media Moment with Wavemaker - Episode Two During our second episode, Wavemakers' Head of Ecommerce US, Kacie McKee, shares her thoughts on the driving factors of retail media, and #AskRetailMedia players, “How are you thinking about the consolidation of data and reporting across the retail media landscape?

Criteo Retail Media Downloadables

Criteo Retail Media Competitors

Criteo Retail Media Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:No
Supported Countries:North America, EMEA, APAC

Frequently Asked Questions

What is Criteo Retail Media?

Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.

Who uses Criteo Retail Media?

The most common users of Criteo Retail Media are Enterprises from the Apparel & Fashion industry.