Criteo Retail Media

Criteo Retail Media

About TrustRadius ScoringScore 6.7 out of 100
Retail Media by Criteo

Overview

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Pricing

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Criteo Retail Media

Criteo Retail Media

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What is Criteo Retail Media?

Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Criteo Retail Media?

Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps.

Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.

Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.

Criteo Retail Media Screenshots

Criteo Retail Media Platform The all-in-one self-service platform for buying retail media at scale. Execute campaigns across premium retailers and easily measure campaigns against commerce results.Sponsored Product Ads Boost product visibility and sales with native product ads Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Offsite Ads Target retailer audiences as they browse the open web. Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Commerce Display Ads Reach shoppers with highly engaging creatives. Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.

Criteo Retail Media Videos

Criteo Retail Media Downloadables

Criteo Retail Media Competitors

Criteo Retail Media Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesNorth America, EMEA, APAC

Comparisons

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Frequently Asked Questions

What is Criteo Retail Media?

Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.

Who uses Criteo Retail Media?

The most common users of Criteo Retail Media are from Enterprises (1,001+ employees) and the Apparel & Fashion industry.

Reviews and Ratings

 (2)

Ratings

Usability (1)

9.1
91%

Support Rating (1)

6.4
64%

Reviews

(1-1 of 1)
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January 31, 2021

Quick GTM with Retail Media by Criteo

Verified User
Manager in Product Management
Retail Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.

Pros and Cons

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly.

Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Support Rating

7
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.