Crowdly Advocate Marketing Platform

The Crowdly Advocate Marketing Platform is positioned as an all-in-one customer engagement platform that aims to activate the best customers of brands for rapid research, customer-generated content, and authentic word-of-mouth at scale. According to the vendor, this platform is suitable for businesses of any size and can be particularly beneficial for marketing professionals, brand managers, customer engagement teams, social media managers, and consumer packaged goods (CPG) companies.

Key Features

Recruit: Brands can recruit hundreds to thousands of their customers to join their advocate community through the Crowdly Advocate Marketing Platform. According to the vendor, the advocate Hub, which is completely white-labeled and fully customized for the brand, serves as a digital home base where customers can engage with the brand and take actions that support brand initiatives.

Engage: The platform offers white-labeled, quick-to-launch Missions that aim to drive loyalty and engagement from brand fans. These Missions can be found on the advocate Hub and can be distributed through Crowdly's white-labeled, direct-to-fan channels. According to the vendor, these Missions are designed to encourage fans to share stories and drive new sales and awareness.

Automatic Personalization: The platform provides deep segmentation capabilities, allowing brands to track individual relationships over time and easily target personalized missions to the right users at the right time. According to the vendor, the FosterTrack™ capability, powered by AI and event-driven triggers, enables brands to create set-and-forget sequences that aim to drive continuous engagement in brand initiatives.

Measure Success: The Crowdly Advocate Marketing Platform offers a clear and simple dashboard for brands to manage their program and track results. Brands can get an instant big picture view of their advocacy program, dive deep into specific metrics, understand their advocates, measure engagement, export user-generated content (UGC) and survey responses, and monitor conversion in real-time, according to the vendor.

Software-with-a-Service (and a smile): Crowdly provides a range of options for brands, from full managed services to self-service with strategic guidance. According to the vendor, brands are supported by Crowdly's experienced team dedicated to their success. The platform combines software and service to ensure brands are never on their own.

Reliable Solutions, Customizable for your Needs: The Crowdly Advocate Marketing Platform offers customizable solutions to increase loyalty and purchases, conduct rapid research, inspire customer-generated content, and spread authentic word-of-mouth awareness. According to the vendor, the platform can be tailored to meet the specific needs of each brand and is designed to win new customers and support brand initiatives.