Duel

Duel is a Brand Advocacy Platform offered by the vendor Duel. According to the vendor, it is designed to help purpose-led brands grow through communities of passionate advocates. The platform provides software solutions for managing and scaling brand ambassador programs, customer loyalty programs, and micro-influencer programs. Duel is suitable for consumer retail brands of all sizes, from small businesses to large enterprises. It caters to a range of professionals and industries, including marketing leaders, brand managers, digital marketers, eCommerce managers, social media managers, retail professionals, influencer marketing managers, customer success managers, CRM managers, and community managers.

Key Features

Micro-Influencer Programs: According to the vendor, Duel allows businesses to transform micro-influencers into a new customer acquisition channel. The platform offers tools to measure the impact of micro-influencer ROI compared to ads. It also integrates with eCommerce, CRM, and social channels for a single view of ROI drivers. Duel provides a customizable platform to dictate micro-influencer tasks and rewards.

Brand Ambassador Programs: Duel enables businesses to scale building relationships with brand ambassadors, according to the vendor. The platform allows users to create personalized experiences for ambassadors with tasks and incentives. It also automates gifting, perks, and rewards for ambassadors. Additionally, Duel consolidates the management of ambassadors in one platform.

Customer Loyalty Programs: According to the vendor, Duel helps businesses build long-term relationships with loyal customers. The platform allows users to set unique brand challenges and tasks to drive engagement. It also facilitates the distribution of rewards and perks to members based on their behavior. Duel encourages user-generated content from loyal customers.

Branded Interactive Portal: Duel offers businesses the ability to create a custom portal on their eCommerce site for ambassadors and customers. According to the vendor, this portal can be used to drive brand activities, challenges, and content creation. It also allows for the distribution of exclusive offers and incentives directly to advocates. The platform seamlessly integrates tasks and incentives to increase activity.

Gamified Tiers of Rewards: Duel provides businesses with the ability to increase long-term loyalty through tier-based reward systems, according to the vendor. Users can customize challenges and tasks to engage customers and distribute gifts, perks, and rewards to program members. The platform aims to replace outdated loyalty discount systems with proven advocacy programs.

AI-Powered UGC Tool: According to the vendor, Duel offers an AI-powered tool for collecting and managing high-quality user-generated content from ambassadors. The platform automates usage rights and permission management for content and allows for product and SKU tagging via content uploads. Duel also provides shoppable galleries for inspiration to increase conversion.

Seamless Management and Integrations: Duel allows businesses to manage multiple groups of advocates across countries and languages, according to the vendor. The platform provides tools to measure the impact of advocacy on reach and revenue. It also automates tasks and communication with ambassadors and integrates with eCommerce platforms and other tools.

Community Management and Insights: According to the vendor, Duel enables businesses to capture feedback and insights from ambassadors and customers. The platform allows users to monitor individual ambassador performance and revenue contribution. It also automates communication and gifting to program members and streamlines the management of contracts, content rights, and data.