What is Customer Advocacy Software? Customer Advocacy Software, also known as Advocacy Marketing Software, provides the tools to support and encourage customers to comment on, endorse, and recommend business products and services. Customers act as brand advocates by sharing their positive experiences through reviews, social media posts, word of mouth, and digital forums. The software also enables customers to share business content and messaging. Incentives are used to motivate customer ...
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Customer Advocacy Software, also known as Advocacy Marketing Software, provides the tools to support and encourage customers to comment on, endorse, and recommend business products and services. Customers act as brand advocates by sharing their positive experiences through reviews, social media posts, word of mouth, and digital forums. The software also enables customers to share business content and messaging. Incentives are used to motivate customer advocacy and reward engagement. This is typically done through gamification or awards for the completion of forms, surveys, and questionnaires.
The software monitors and records customer advocacy performance. The information it provides permits identification and incentivization of the best advocates and is used for product development and improvement. Customer advocacy software is used by marketing and sales teams to acquire new customers, as well as promote customer loyalty and retention.
Customer advocacy software overlaps with Community Platforms, Consumer Ratings & Reviews Software, Employee Advocacy Tools, Gamification Software, Influencer Marketing Software, and Referral Marketing Software. Some customer advocacy software vendors incorporate those features into their products. CAS integrates with Marketing Automation Software and Customer Relationship Management (CRM) Software.
Customer Advocacy Software includes many of the following features.
Consider the following when purchasing Customer Advocacy Software.
Scope: Customer Advocacy Software often includes additional functions such as review management, referral marketing, and gamification. Evaluate your current capabilities in those areas to determine the breadth of features that may be required for your selection.
Integrations: Customer advocacy programs will run more efficiently when advocacy software is integrated with marketing automation and customer relationship software. Before choosing a software provider, try to determine how easily your selection will integrate with your current systems.
Customer Advocacy Software pricing is driven by the features provided and the number of advocates supported. Introductory pricing ranges from $99 to $1,700 a month. Enterprise-scale operations will need to obtain a price quote. Additional fees may be required for communication and materials services. Free trials are available.
These are some of the popular Customer Advocacy Software products.
