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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers


What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.9.

The most common users of Emplifi Social Marketing Cloud are from Enterprises (1,001+ employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Reviews and Ratings


Attribute Ratings


(1-25 of 51)
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Score 10 out of 10
Vetted Review
Verified User
We're new to the product but our usage revolves around analytics and reporting on the company's primary club, the Calgary Flames. Prior to signing on with Emplifi Social Marketing Cloud, we did not use a third-party product to gather social data and it greatly hindered our ability to not only accurately report on social media internally but also to our sponsorship clients who have activated socials with us.
  • Social Analytics
  • Reporting
  • Publishing
  • As a new user, I don't have any complaints or areas for improvement yet as we're just getting into the platform. Everything has worked well for us thus far.
Social data for specific events is extremely easy to track and allows us to gain better insights into what content has performed well during events. This allows us to build off that information and data as we move forward.
Score 9 out of 10
Vetted Review
Since I work as analyst for a communication agency, with a focus on social media management, I need a tool to monitor social performance and do my reports. In the past the analytics section was the unique useful for my job, today we use the content section since we need to match the data export with other data taken from other platforms ex. Meta Business Manager. For our department adv campaign management and results are strongly linked to social performance so we need to show organic and paid data together with a specific focus on campaign.
  • dashboard customization
  • innovation
  • user support
  • data campaign integration from ads manager
Due to privacy limitation, online data analysis is more and more complex in comparison with the past. Social Marketing Cloud in my opinion, is one of the most completed and easy to use platform for social performance analysis.
August 30, 2023


Francesca Falchi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use dashboards to have a quick overlook of our organisation's different social media accounts. I like that I can automate a weekly/mothly report and have it delivered to my inbox!
  • automated reports
  • detailed dashboards
  • content overview
  • I'd like to be able to download dashboards as PPT, not only PDF or spreadsheet
Perfect for an organisation that manage multiple accounts. maybe not my first choice for social listening.
Score 10 out of 10
Vetted Review
Verified User
Emplifi was employed to establish a smooth workflow for social media operations all the way from publishing to analytics. I wanted a tool that would have a strong relationship with social media platforms so that we have more capabilities than other tools and Emplifi really works with the best of what's offered with the various APIs. We needed one tool that could be useful for all staff: content creators, ads creators, social media monitoring, analytics, and brand listening.
  • community management
  • analytics widgets
  • customer service
  • customization
  • load times for bulk actions
Emplifi is excellent for managing customer relations/social media monitoring with its Community module. There's an easy way to talk internally with staff to find the best response to a question or solution to a supporter/customer problem. Emplifi also makes publishing easy and efficient. The user experience is excellent for anyone looking to add more convenience to their workflow. Emplifi isn't the best platform for influencer discovery and management, but I know they have just added some new features around that for users looking for that capability.
Score 10 out of 10
Vetted Review
Verified User
We use this for publishing and organizing our social media posts, looking at the community for DMs and comment responses, and seeing analytics on how well our content is doing.
  • Clean user friendly design
  • Easy to check off community responses
  • Tags are amazing
  • It would be great if we can create a post but can add in multiple posting dates on that one specific post. So then we don't have to make new posts or create duplicate posts each time.
It's well suited if you manage multiple social media accounts and want to schedule in advance. I also like the ability to tag companies, and the AI copy generator has been a life saver. Where it is less appropriate is when uploading Reels and TikToks as we need to do this natively to use the functionalities only found on the app.
Score 9 out of 10
Vetted Review
Verified User
Emplifi Social Marketing Cloud- or Socialbakers a few years ago - is a very handy tool for me to handle community requests, manage my social media editorial schedule, and evaluate almost all the activity I manage on social networks. It's important to me that I use a tool that covers all these different aspects of being a social media manager, and that I don't have to switch back and forth between different tools. Emplifi Social Marketing Cloud offers me exactly that, and except for a few cuts (mostly due to the API of the respective networks), I have everything covered that I need in my everyday work.
  • Community Management
  • Editorial schedule
  • Customized dashboards
  • Dashboard widgets: More transparency
  • Analysis: More frequent queries of the API data
  • Customizable graphs in the Analysis section
If you're a social media manager and you're doing community management, planning editorial content, or evaluations for your product or your customers on a daily basis, Emplifi Social Marketing Cloud helps you keep everything in one place. You don't have to switch between different platforms or use different tools; Emplifi Social Marketing Cloud offers you everything in one intuitive user interface.
Score 9 out of 10
Vetted Review
Verified User
I currently work with Emplifi to Social Media Management and Measurement, so scheduling and publishing, managing the incoming conversations with all the company social media profile, analysis, reports also help with relevant data to planning our strategy. Emplifi has simplified things massively, as we have more than 500 profiles to manage. Its a user-friendliness and great customer support.
  • Scheduling and Publishing content at social media profiles
  • Community Manager
  • Analysis and reporting for campaigns
  • Paid metrics
  • Stories for Instagram
Its appropriate for those who have to manage social media profiles, I mean not just publishing contents but for planning and take a deep dive into data information, as yo can see and understand your audience and need, look for the new trends and topics there you can surf on, analyze your campaign performance and compare to the competitors - benchmarking.
Score 9 out of 10
Vetted Review
Verified User
We can streamline our social media management, improve customer engagement, and gain valuable audience insights to enhance our teams overall retail marketing efforts. Emplifi empowers the team with the necessary tools to effectively manage and leverage social media platforms for driving brand awareness, customer loyalty and success to our retailers.
  • Social Media Publishing
  • Content Planning
  • Analytics and Reporting
  • Customer Engagement and Response Management
  • Social Listening and Monitoring
  • Support Team
There was a time where our subscription stopped working for a day. Experiencing a disruption in Emplifi was challenging, especially as we heavily relies on the platform for critical tasks like posting social media content and communicating with customers. With Emplifi not functioning for a day, we were unable to schedule and publish social media content as planned. This resulted in missed opportunities to promote retailers and brands and engage with our audience. The delay also caused in not being able to deliver timely and relevant content from our channels.
Daniela Orgoníková | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
<b>Great tool for social media management</b><br>We have been using Emplifi for 4 years. It helps us to run social media profiles for 5 countries in CEE region. Emplifi helps us to optimize our workflow — especially for community management (we are operating in 5 languages). I fully recommend the tool!
  • Community part
  • Publisher
  • Content inspiration
  • One dashboard where you can analyse organic + paid data
I would recommend this tool to companies or agencies or freelancers that manage multiple profiles. The manager gets the overall picture here about the community, content — future or past, data — organic or paid, content inspiration and many more. On the contrary, for smaller teams or companies, the tool is unneccessary.
Score 10 out of 10
Vetted Review
Verified User
Emplifi is the perfect solution for anyone looking to analyze social networks in a precise and extremely organized way. Each menu option is extremely useful and very easy and intuitive to use. I use Emplifi daily to understand the results of my clients publications and I am more than satisfied. You gonna love it.
  • Organized dasboards
  • Benchmarketing analysis
  • Optimized and all-in-one solution to schedule content
  • Export data to Excel
  • Generating charts
  • Grouping tabs
Emplifi is the best solution that I know in the market. I tried several tools but no ones compare to Emplify. It's so simple to use, very plug and play interface, with all you need in one platform. You can search for data, analysis results and you're still able to schedule content.
Score 8 out of 10
Vetted Review
Verified User
I use it to schedule my social media posts and analyse the performance and growth of our social media channels.
  • intuitive
  • analytics dashboard
  • ai composer
  • tiktok text length is restrictive so I have to go over to tt and schedule there directly
  • red hearts appear as black hearts
  • if while scheduling i accidentally click on "clear publisher" it doesn't ask me if I'm sure or gives me the option to go back. my whole work is gone
I really like the AI composer. If you have to come up every day with social media copies it can get quite repetitive or you'll lose some creativity. The AI composer helped me a lot to get new inspiration for texts.
Score 9 out of 10
Vetted Review
Verified User
We use Emplifi to manage the Facebook and Twitter profiles for a major automotive client. The system is selected by our client, and has replaced Sprinklr - which we found too complicated and cumbersome to use.

Emplifi has simplified things massively, and scores heavily in our eyes for its user-friendliness and great customer support. It's also a great package to look at, and work with.
  • Easy for scheduling the same (or similar) post on multiple platforms, with a handy customisation feature allowing you to tweak post length / tags & hashtags accordingly
  • Makes adding the Emojis you access the most really, really simple
  • Detailed reporting feature, which can be heavily customised and easily exported
  • Resizing or cropping images is a little slow to manage, versus Sprout Social, which we find is much quicker for this
It's great for multi-channel social media management, plus clearly has the scale to suit multi-national organisations connecting hundreds of profiles and being used my multiples teams, in different languages, all over the world.

The AI content creation function is cutting-edge, and works surprisingly well too!
Alonso Viveros | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's our base tool to analyze social media performance from our clients SoMe handles as their main competitors.
  • Social Media Performance
  • Content Analysis
  • Benchmark Analysis
  • Listening
  • Sentiment categorization
  • Paid metrics in Instagram
It's one of the best tools, easy to use and very intuitive. Customer support is so good as well.
Jessica Tiede | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Emplifi has allowed our team to function exactly as we need. We don't have a dedicated social media manager, so the use of approval work flows has allowed us to request content creation by team members who aren't experts in social media writing. As a global organization, we closely monitor what our subsidiaries are posting by adding their "public profiles" to our account and reviewing their content feeds. Prior to using Emplifi, this was a very manual process of finding each subsidiary in the native platforms. Lastly, we truly value the labeling functionality. We categorize each post by topic and campaign, which makes dashboard creation and reporting very quick and easy.
  • Automated Workflows
  • Content Labeling
  • Reporting
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
Emplifi Social Marketing Cloud is perfect for a marketing team that doesn't have one dedicated social media manager. It allows people from different departments or with different skillsets to contribute content for consideration. There is no limit on the number of people who can be in the platform, so you can open it up to Customer Service and Product Development in addition to a marketing team.
Score 9 out of 10
Vetted Review
Verified User
We use Emplifi to manage social media accounts for IKEA. We can quickly check all the comments, and feedbacks we receive from our customers and are quickly able to resolve any issue, queries or even generally gauge their opinions on some of our products. It's very nifty in being able to do that for us so that we can see how to move on in the future.
  • Dashboard
  • User friendly
  • Analytics
  • More features
  • Dark mode
  • Different folding system for different platforms
It is more suited to a big business that can afford the services. Emplifi is not cheap to purchase and use so this becomes an issue. I think Emplifi can be used by businesses who want to reach more customers via the new emerging tech of this year
Score 10 out of 10
Vetted Review
Verified User
We use Emplifi as we embark on a new journey from traditional media to the digital space. The product helped us grow our presence on social media. We also get to check how our competitors work, and the things that we should do to improve ourselves.

Emplifi has always been our go-to tool to check our performance on our social media accounts.
  • Content Manager
  • Determining Reach, Engagements, Interactions
  • Publishing Tools
  • Better Interface
  • Engagement Measuring
  • Missing Data from time to time
All I could say is that Emplifi Social Marketing Cloud is a perfect product for those who want to further strengthen their presence on the digital. It has the complete tools that will equip you all throughout your journey.

Honestly, I was a first time user, but its functionality really guided me all throughout.
Score 8 out of 10
Vetted Review
Verified User
Emplifi helps us keep track of our performance vs competition, market trends across the globe and an easy way to summarize across all social media channels.
  • Build various dashboards
  • Easy to get all our analytics in one place
  • compare across various platforms
  • Better listening
  • Better sentiment analysis
Fantastic tool to start your social media listening; easy to build out dashboards to monitor and summarize performance vs competition, across various platforms and regions. We have found it to be optimal tool to measure various performance metrics by channel and all together. Also cost effective compared to other tools out there. Publishing is easy to use as well. Listening capabilities perhaps has to improve compared to others in the space.
Score 9 out of 10
Vetted Review
Verified User
We use it to support our social media strategy (organic and paid). The linking capabilities to different social channels and different engagement measurements is great for what we need. We use it to address reach and engagement on a post by post basis.
  • Shows comparable information in easy dashboard
  • Measures engagement vs spend
  • Works well for a large team
  • Easier login for certain channels
Great for strategy before launching a campaign, and checking how a current campaign is performing in real-time. Great for new users to assess their work. Less appropriate for smaller details like picking out the cover for an Instagram Reel or tagging accounts when looping in a person or business. Perhaps more included add-ons.
Enrique Navarrete | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Emplifi works very well for us on a day-to-day basis. We manage all the brand's networks, from scheduling publications to obtaining reports on a specific date. For the search of influencers it helps us to have greater clarity in the categories that we are looking for to later do an advanced search. Would I recommend it? Yes.
  • campaign reports
  • Influencers reasearch
  • Benchmarking
  • more detail to influencer metrics
  • time limitations on Facebook searches for the listening section
It is excellent for monitoring the activities of your competition and brands related to your category. It has deficiencies in the listening part and in influencer audience metrics, it is difficult to have to register accounts if you already have all your spaces occupied.
Score 10 out of 10
Vetted Review
Verified User
Allowing my teams to provide data dashboards to our clients and use it as a single source of truth for all their key digital touchpoints without spending many laborious hours transferring data to slides. A powerful tool not just to schedule dashboard snapshots, but also to investigate granular data to not just highlight what happened but also why it happened.
  • Dashboards that are easy to put together and use.
  • Scheduled reports that allow users to have reports in their inbox at a specific cadence.
  • Enlarge data ingestion sources
I think as a tool for marketers who work with social media, Emplifi is a must have. I really can't imagine going into native dashboards from each social media channel and manually extracting data to analyse. Having a centralised system that is connected to multiple key channels which brands need is the only way to be productive in this modern marketing era.
Score 8 out of 10
Vetted Review
Verified User
We use it to put content on social networks.The main problem is not having all the options to be able to manage accounts as if it were natively
  • They have added options such as the possibility of making threads on twitter
  • Everything is very intuitive
  • Improve optimization, sometimes it fails
  • Urgent need to improve the app. There are no basic options like seeing "Analitycs"
Adequate: make it intuitive and easy for everyone

Inappropriate: difficult to work from mobile
Score 8 out of 10
Vetted Review
Verified User
The Socialbakers Suite is being mainly used by our Social Analytics team in terms of monitoring and analyzing our own social pages compared to our line of business competitors. The tool addresses the capability of combining all pages by line of business in one view and the ability to create a dashboard and analyze performance across competitors.
  • Combining different social pages in one view > no need to switch across pages for performance monitoring
  • Creating tags for all your content > this helps organize all the posts per campaign and execution
  • Slice and dice the performance dashboard with flexible widgets > allows you to compare performance by labels / campaigns
  • Ability to compare performance from a different duration
  • Expand Twitter metrics in dashboard to include Reach and Impression
  • Ability to ingest Revenue data from social business managers to give a more holistic view
Socialbakers Suite is really suited to address dashboard monitoring tools for businesses with multiple pages. It has the ability to gauge your own performance versus pre-identified competitors. The ability to tag posts makes it seamless in organizing data sets for future campaign analyses.
Score 10 out of 10
Vetted Review
Verified User
Our team uses Socialbakers Suite to keep track of campaign performances and identify how and when to optimize them. The Socialbakers tool is a great help in making sure that our campaigns have optimal performance since it gives us access to invaluable insights such as the best time to post, best time to do boosting, etc.
  • The analytics component of Socialbakers gives us a real-time look into the performance of our campaigns.
  • Socialbakers is generally easy to use, and the Export option is truly helpful.
  • Really appreciate the "Best time to post" metric under Analytics.
  • Socialbakers is quite easy to use, so more than a room improvement, I hope it stays that way.
Socialbakers Suite is most definitely helpful for campaigns with multiple social posts since the data extraction is very quick and easy to do. At the age when people need meaningful data at a finger's snap, this tool allows us to do just that. Moreover, this helps us understand our audiences better.
Aira Estrella | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is being used across the whole organization. Specific to my job, it addresses post-campaign reports, real-time monitoring of campaigns, and social listenings.
  • Report generation.
  • User experience.
  • Campaign monitoring.
  • Brand comparison, especially if we do not have access to the brand's page. Topline details would help us tap brands for partnership.
Campaign monitoring:

It aggregates all posts for the same campaign, making it easier for us to track the performance on a per-link, and on a campaign basis.
Score 8 out of 10
Vetted Review
Verified User
As our digital media specialist, Socialbakers is primarily used for and by the marketing team. I find the suite very useful when it comes to data analytics and insighting. I'm now able to pull out historical data that we use for reports sent to our industry partners as well as collate reports per time frame or per campaign (through the seamless tagging feature) in a matter of minutes, whereas this would've taken me hours of manual tracking if I hadn't used the suite. We've yet to roll out and practice the content creation and approval workflow but I've expressed to my colleagues that I highly recommend utilizing this feature to streamline and ease out our workflow, and ultimately eliminate external platforms that we use for content approvals.
  • Analytics.
  • Tagging feature.
  • Campaign view.
I find the suite very useful when it comes to data analytics and insighting.
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