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Engage121

Engage121

Overview

What is Engage121?

Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.

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Recent Reviews

TrustRadius Insights

Businesses have found that Engage121 is a valuable tool for acquiring new customers and easing their minds. Users strongly recommend the …
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+ & - of E121

8 out of 10
December 04, 2015
Incentivized
Engage121 is a good platform for the franchising industry. You can schedule content and it gets posted on multiple accounts at the same …
Continue reading
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Pricing

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What is Engage121?

Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Engage121?

Engage121 Video

Overview on Engage121 Business Solutions

Engage121 Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Businesses have found that Engage121 is a valuable tool for acquiring new customers and easing their minds. Users strongly recommend the platform for running campaigns and posting advertisements on multiple platforms, as it streamlines the process and saves time. This is particularly useful for agency social media management, allowing users to efficiently handle their clients' social posts and ad budgets. Engage121 has proven to be beneficial for the franchising industry as well, enabling simultaneous scheduling and posting of content across multiple accounts. This ensures consistency and reduces the workload for different franchise locations. Furthermore, franchisees can sign up for Engage121 to receive posts from the corporate office, providing them with ready-made content in case they don't have the time to create it themselves. Additionally, editorial staff often utilize Engage121 to post content across various social media channels on behalf of specific brands. Altogether, Engage121 has become a valuable solution for businesses seeking effective and efficient social media management.

Efficient Social Media Campaigns: Many users have found Engage121 to be particularly helpful in reaching new clients quickly, indicating that the platform is effective in its purpose of running social media campaigns and advertising products.

Industry-Specific Features: Engage121 proves beneficial for the franchising industry and industries with multiple locations. This suggests that the platform has features and functionalities specifically designed to cater to the unique needs of these industries.

Time-saving Content Scheduling: Users appreciate the ability to schedule content ahead of time and have it automatically posted. This feature saves significant time and effort for users, enhancing their productivity and allowing them to focus on other tasks.

  1. Inconsistent Website Loading: Several users have expressed frustration with the inconsistent and sometimes incomplete loading of the Engage121 website. This can disrupt their workflow and hinder their ability to efficiently manage social media tasks.

  2. High Price Compared to Competitors: Many reviewers feel that the price of Engage121 is higher than other software options available in the market. This pricing discrepancy makes it less appealing, especially for budget-conscious users seeking cost-effective solutions.

  3. Confusing Facebook Page Mentioning: Users have reported difficulties when trying to mention Facebook pages within Engage121. They find this process confusing and often require assistance from higher-up administrators, resulting in inefficiencies and delays in their social media management activities.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
February 26, 2016

Enagage121 Review

Valerie King | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Engage121 is used by editorial staff to post to social media channels using the face of a particular brand.
  • It does a good job of allowing for scheduling social media posts in advance.
  • Mentioning other Facebook pages without the help of higher up administrators is not possible.
  • Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
  • Interaction back and forth is not as easy as on the social media channels themselves.
  • Making edits to already posted content isn't possible.
While well suited for posting in advance/scheduling posts, it isn't so good at actual back and forth interaction with other social media users or for following other users.
I only know that editors and the social media team use it, but there could be other's who do.
Listening/monitoring (4)
2.5%
0.3
Boolean keyword searches
10%
1.0
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
N/A
N/A
Publishing (4)
50%
5.0
Content planning and scheduling
100%
10.0
Audience targeting
N/A
N/A
Content optimization
N/A
N/A
Workflow management
100%
10.0
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (4)
40%
4.0
Lead generation
N/A
N/A
Content marketing
80%
8.0
Paid media management
N/A
N/A
Campaigns and promotions
80%
8.0
Channel coverage/integration (6)
28.333333333333336%
2.8
Twitter
60%
6.0
Facebook
40%
4.0
LinkedIn
10%
1.0
Google+
40%
4.0
Instagram
N/A
N/A
YouTube
20%
2.0
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
  • Scheduling posts ahead
December 04, 2015

+ & - of E121

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Engage121 is a good platform for the franchising industry. You can schedule content and it gets posted on multiple accounts at the same time. This helps keep content consistent as well as take some of the workload off of the different locations. It's a great product for publishing content and running campaigns.
  • Software updates quickly
  • Customer service with Engage121 is very quick
  • Uploading images after you start a post
  • Analytics could be better
If you are in the franchising or multiple location industry, Engage121 could be very valuable and save a lot of time.
  • Better customer service
  • Broader footprint in the social media realm
Listening/monitoring (4)
90%
9.0
Boolean keyword searches
90%
9.0
Filtering out noise/spam
90%
9.0
Sentiment analysis
90%
9.0
Broad channel coverage
90%
9.0
Publishing (4)
82.5%
8.3
Content planning and scheduling
70%
7.0
Audience targeting
80%
8.0
Content optimization
90%
9.0
Workflow management
90%
9.0
Engagement (3)
90%
9.0
Automated routing and prioritization
90%
9.0
Customer interaction histories
90%
9.0
Bulk actions
90%
9.0
Marketing (4)
85%
8.5
Lead generation
80%
8.0
Content marketing
90%
9.0
Paid media management
80%
8.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (3)
93.33333333333334%
9.3
Twitter
90%
9.0
Facebook
100%
10.0
Google+
90%
9.0
Reporting/analytics (3)
76.66666666666667%
7.7
Campaign success analytics
80%
8.0
Real-time tracking
70%
7.0
Competitor analysis
80%
8.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
90%
9.0
Mobile access
90%
9.0
  • Manalto
Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process.
It's not my decision to keep or use E121.
December 04, 2015

Engaging Engage121

Charlie Foster | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Franchisees within our brand would sign up to use Engage121. From the corporate office, I would then submit posts for the franchisees' social media pages. The platform was entirely opt-in for our users. Franchisees would also have the option to either accept the posts via email, or override that function. It helped business owners have a foundation of content on social media, in case they didn't have the time to do so themselves.
  • Email post approvals to users. Allows for decision of content.
  • Great support team. Easy to work with, and fast and reliable.
  • Multi-faceted, including adding other apps and pages to social pages.
  • The platform was rather slow, and sometimes glitchy to use.
  • Would like more detailed analytics that breaks down each social page attached to the platform rather than general, over-arching analytics.
  • Pricing is high for the functionality.
Who is using the platform? How many users might you have? How often would you be using the platform?
6
The direct users are all my position: local marketing specialists. Each of us are in change of a different brand and help franchisees improve their marketing in their local area.
  • Increased employee efficiency
  • Easier to submit posts and enhance social media pages
  • Consistent brand messaging
Listening/monitoring (4)
15%
1.5
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
60%
6.0
Broad channel coverage
N/A
N/A
Publishing (4)
55%
5.5
Content planning and scheduling
70%
7.0
Audience targeting
N/A
N/A
Content optimization
80%
8.0
Workflow management
70%
7.0
Engagement (2)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
40%
4.0
Content marketing
70%
7.0
Paid media management
N/A
N/A
Campaigns and promotions
50%
5.0
Channel coverage/integration (3)
70%
7.0
Twitter
70%
7.0
Facebook
70%
7.0
Google+
70%
7.0
Reporting/analytics (3)
60%
6.0
Campaign success analytics
50%
5.0
Real-time tracking
70%
7.0
Competitor analysis
60%
6.0
Account management (1)
80%
8.0
Role-based user permissions & privileges
80%
8.0
I did not have a role in choosing Engage121.
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
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