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We currently use Extole's Refer a Friend technology to power our loyalty program and allow our customers to share special offers with their friends and reap rewards if they make a purchase. We look at this as a way to both reward our current customers and keep them engaged with the brand and as bonafide customer acquisition channel.
- Track advocates and reward friends.
- Fraud prevention/Abuse of incentive program.
- Reporting is easy and provides good insights.
- Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
- Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
- Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.