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Here's my referral

8 out of 10
February 13, 2018
We currently use Extole's Refer a Friend technology to power our loyalty program and allow our customers to share special offers with …
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What is Referral Rock?

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to create a viral self…

What is Referral Factory?

Plug-and-play software to build and track customer referral programs, officially certified by HubSpot.Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed by marketing…

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Companies can't remove reviews or game the system. Here's why
February 13, 2018

Here's my referral

Kelly Saux | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We currently use Extole's Refer a Friend technology to power our loyalty program and allow our customers to share special offers with their friends and reap rewards if they make a purchase. We look at this as a way to both reward our current customers and keep them engaged with the brand and as bonafide customer acquisition channel.
  • Track advocates and reward friends.
  • Fraud prevention/Abuse of incentive program.
  • Reporting is easy and provides good insights.
  • Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
  • Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
  • Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.
Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.
  • It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.
More robust on fraud side. Good support.
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