In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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(1-25 of 35)Companies can't remove reviews or game the system. Here's why
November 17, 2021
Facebook for Business is awesome!
Facebook for Business has many powerful tools included in Business Manager. The business manager has improved a lot and its navigation between the ads manager, pages manager, and business manager settings over time. I've gained a lot of benefits and It's fairly user-friendly once everything is set up, and chat support is usually very quick.
- Facebook for Business is a centralized platform for all of your company's needs.
- Facebook for Business provides a secure environment in which to grow our company.
- Facebook for Business communication between customers is easy.
- Absence of traffic except if you're utilizing paid promotions
- The duplication/redundancy of things
- The lack of customer support
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
May 24, 2021
Efficient, but not user friendly
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
- Creator Studio is a great tool for scheduling and tracking analytics
- Helpful when you manage multiple accounts
- Targeting to a specific audience
- It's always changing - can be hard to keep up with everything
- Ad Manager is decently confusing
- It's not always clear why ads aren't approved
May 03, 2021
Facebook ads are best for ROAS/Scale.
We manage $2-3M a month in ad spend through Facebook Business Manager. It's been the best performing acquisition channel for our Ecomm business. It is mostly used by the digital team.
- Social Media Insights
- Ad Reporting & Optimization
- Ads Insights and Targeting
- Ads Access for Influencer Accounts
- More creative tools at the ad level for reformatting videos or graphics
- More audience insights - pyschographic or behavioral
- Better automated rules for ads management
February 26, 2020
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
- Analytics - Comprehensive and intuitive UI.
- Marketing, ads, creative, copy monitoring.
- While its desktop web UI is good, it needs some work on mobile web/app.
- The insights are there for paid ads, however, it should include for organic traffic too.
February 05, 2020
Facebook + Social Media Marketing for Small Organzations
We are using Facebook for Business across our entire organization and as representative of our entire organization. We use it as a marketing and recruitment tool and as an additional channel with which to engage our alumni, grandparents, staff, and current families.
- Targeted ads.
- Event promotion.
- Vetting ads.
- Targeting audiences and delivering metrics.
February 04, 2020
We really "LIKE" Facebook for Business
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
- Enhance the corporate brand.
- Interact with prospects and customers.
- Facebook Ads can take quite a bit of time to get approved.
- Facebook Live would be great if it were easier to use.
February 03, 2020
Facebook Business Manager - Under The Hood
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
- Facebook for Business - Hyper Granular Audience Targeting Settings
- Audience Building for Retargeting
- Virtual Absence of Facebook Support Representatives
- Ever-Changing Compliance Policies
January 29, 2020
Facebook for Business is digital marketing at its finest!
Facebook for Business is used to create targeted ads and boosted posts to promote the bank's products and services. It's also a tool for branding, given the ability to create social media posts and schedule content to share with followers of the bank's profile.
- Allowing a space to tell the company's story.
- Detailing the company's size, hours of operations, contact information, etc.
- The video publishing tool could improve its editing features.
- The Facebook for Business ad account could be a little easier to navigate.
As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.
- Reach new customers.
- Reach lots of customers.
- Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
- Changes to the interface and new features occur constantly and it's hard to keep up..
January 28, 2020
A great tool for multitaskers
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
- It's very easy to manage multiple Facebook business or ad accounts.
- The ability to add multiple users and control their access to accounts is great.
- I wish there was better integration with report building tools such as RavenTools.
- The menu can be confusing at times. A simplified interface would be more intuitive.
December 11, 2019
Reliable tools for reaching new and existing audiences
We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
- Reach. Facebook advertising gives us access to both new and existing audiences.
- Creative. Facebook offers a variety of creative options, including video, images, and various placements.
- Targeting. Facebook's targeting options allow us to craft messages to specific audiences.
- Engagement. The engagement created from our advertising activity helps users connect with our organization.
- Software is occasionally buggy.
- Advertising policies are sometimes restrictive.
- Support for products not related to advertising is difficult to receive.
February 23, 2019
Use Facebook for your Business
We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.
- Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business.
- Our organization is using it for campaigns and videos for marketing.
- Create ads, posts photos, videos, organize and posts about events related to your business.
- Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.
February 21, 2019
Facebook for growth of business.
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
- Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
- Reporting of how many users have visited, seen your items/products.
- It can be connected with Instagram which is also a great platform for SEO or business purpose.
- Know about the behavior of your customers and find out what they want.
- Thorough tracking methods to see where the campaigns are falling short.
- Data leaking issues, security though facebook takes these very seriously.
- Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
We used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.
- Allows you to upload current email lists and drive ads to them more passively than email.
- Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
- Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
- The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.
- The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
- Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
- The constant emails from their sales team to "help you improve" your results are a little much.
January 24, 2019
For small companies
Facebook for Business is being used by a single department. It addresses the need to guess how to properly market, or how to resolve issues within Facebook marketing, that we wouldn't necessarily understand without Facebook for Business.
- Self-Starters. It allows someone who has never used Facebook for their business to automatically jump right in without any issues.
- Problem-Solving. If you have a problem, it helps you solve those problems without having to dig and research.
- None
January 15, 2019
Reluctantly Using Facebook for Business
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
January 01, 2019
Facebook for Business - connecting with users the easy way
Facebook has the ability to attract more customers and clients. It has the most number of users among all other social media products. The best part is users, customers can share posts on Facebook with their friends and family. It is well developed with lots of features like comments, share, likes, targeting best customers etc. The analytics regarding your posts, campaigns is great with the best reporting graphs and data. It has also helped with maintaining and building a brand reputation, trust with our existing customers. Facebook knows how to attract customers to your website by targeting potential users and redirecting them to your website and blogs.
- Reporting in different ways is a great feature of Facebook for Business.
- Generating leads, targeting potential customers, building trust with them.
- Since Facebook has the largest numbers of users, it helps to connect with them placing ads and posts between users feed.
- Boosts feature helps to boost your campaigns and ads.
- Connecting Facebook with Instagram like Instagram with Facebook will help more getting customers. Nowadays Instagram has more genuine users than Facebook.
- The number of fake users on Facebook generates misleads and reporting gets incorrect.
We are using Facebook for Business in our department for promoting our social media posts and getting visibility in front of our target customers. It helps us a lot in targeting the right audience and promoting our products to them and getting more sales.
- It helps me to create audiences for our ads so I can then reuse it in our campaigns or boosted posts. I love that feature.
- Also, it's great at providing reports and it's very helpful for me, as I need to report to my supervisor.
- I love how the campaign creation works. It's a very simple process but with very rich functionality.
- I also like the rules you can create to control your ads, e.g. spend more on this ad if the cost per click is below X USD.
- Sometimes there are some strange bugs related to targeting. But it's something random and usually gets fixed quickly.
- There was another strange bug when the spent amount on the campaign was showing zero, but the campaign was actually running, getting engagement, clicks and spending money. But it was also solved.
- Overall, nothing that serious to mention here. I like the tool and it helps me a lot in my daily job.
December 26, 2018
Facebook for Business is right for many (but not all).
Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
December 22, 2018
Facebook: Still the face of Indonesian internet today
Facebook for Business is used by a social media team under editorial division. My organization is a media platform that has tried to go digital in the past three years. We have a really strong brand as a newspaper but lack of awareness to transition into online media. With Facebook for Business, we are mainly reaching out to our potential readers and attempting to increase awareness of our online existence.
- Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
- Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
- Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
- The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
- Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
- Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
- Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
- Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
December 20, 2018
Facebook for Marketing
We use Facebook for Business for social media post management, ad creation and analytics as well as customer service through Messenger.
- Helping to create posts or ads.
- Scheduling posts or ads.
- Providing analytics for your efforts.
- Would love to see a content calendar function where you can see which days are missing posts.
December 20, 2018
Facebook for Business Quick Review
The company uses it to get static and video content out in front of our known and similar audiences with the focus on driving traffic and transactions back on our site. The marketing department solely owns and operates Facebook for Business. We create our audiences, work with our design team to develop the right creatives and get them set up, running and reported on quickly and easily.
- Easily monitor and reply to comments and messages from our audience.
- Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
- Building out campaigns and managing the reach and spend is easy to do.
- They can be quite pushy about getting you to spend additional money.
- Analytics is a bit convoluted and can get hard to pull insightful data from.
- Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
December 20, 2018
Facebook for Business: They know what you need, you don't
We use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.
- Gives you a lot of information
- Advertising Tips
- Shares best practices
- Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
- Inaccurate reporting, numbers are inflated
- Difficult to understand dashboards
December 20, 2018
Daily Facebook for Business Users
Facebook for Business is used across multiple departments in my organization to support social media posts, interaction with students, and social media ads. The number of users fluctuates on a regular basis with users being added or removed from the account as they change roles. It allows us to provide access to those who need it without sharing passwords or giving employees full access to the organization's Facebook pages through their personal profiles.
- Facebook for Business is great for managing comments and mentions for our page.
- Facebook for Business allows us to create and manage our Facebook ads.
- Facebook for Business supports multiple users and admins for our various pages and allows us to make changes fairly easily.
- Navigating the various pages and functions of Facebook for Business is difficult unless you are using it on a regular basis.
- Facebook for Business is really the only way that you can manage Facebook pages unless you give multiple users direct access to the page through their personal accounts.
- It would be nice if Facebook for Business could be more easily accessed on a mobile device.