In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
- Reaches a greater audience
- In my opinion, account setup is disastrously difficult
- I find the interface is buggy, clunky, unintuitive, and nearly impossible to use
- I feel like support is non-existent
- It feels like half of the features are broken
- I believe the mobile version is so poorly designed, that it is completely unusable
- In my experience, account recovery is half broken with instantly expired text codes, 90% of which never arrive
- I feel like many features missing or inaccessible
June 24, 2022
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Score 7 out of 10
Vetted Review
Verified User
I use Meta a lot to schedule out posts, to upload videos so they can either be shared or premiered, to promote my computer training services, and to keep abreast on any updates the company has. Though it took a little time to adjust with the updates, I can with a better flow locate functions and different categories in Meta for Business.
- Schedule out posts and videos.
- Able to currently create reels.
- As I learn it, set up the business Facebook Shop.
- Troubleshooting ad issues.
- Announce ahead of time when updates will happen.
- Have standards all across the board instead of favoring some and having different rules for others.
April 28, 2022
Meta for Business, a necessary pain
It was used by one of our clients as their main communication platform with their customers. We implemented a chatbot that works in several pages of our client managed by Facebook for business. With it, they were able to review and administrate the received messages; especially in the cases where the bot was not able to solve the customer's problem
- Aggregates all of your Meta-related applications (Facebook, Instagram, etc)
- their documentation is terrible
- their support is terrible
- Their layout is confusing and you do not know information about it
June 22, 2021
Very Good Platform to Manage Your Facebook Accounts
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
June 20, 2021
FB Business easy ROI
We use Facebook business in conjunction with our main webpage. It has largely helpful in reaching a broader audience. It’s used across the organization and it was been an excellent tool for advertising, collecting fundraising and sending notices to followers. Much of our support Telus on networking which it does very well.
- Online auctions
- Networking
- Sending important notices to followers
- It’s free!
- Should advertise how to make it useful for non-profits.
- Allow updates from website.
- Easier to communicate with website.
March 06, 2020
Great Tool if it Fits Your Use Case
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
- It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
- It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
- We're able to manage Facebook pages without distractions.
- The interface takes some getting used to. It is not always intuitive.
- It can be a bit buggy, but it has certainly improved over time.
We have a Facebook page that represents the business. Facebook Advertising has been the primary method we use for advertising our products and driving traffic to our website.
- When using the advertising service you have access to probably the largest audience in the world. You are then able to refine this audience based on your target market.
- You have access to analytics of your audiences and your business performance.
- There have been incidents where our business advertising account was disabled for "not following advertising policies." It has been difficult to receive feedback on why this happens. There is no chat support for South Africa that I'm aware of to resolve such issues.
February 24, 2020
Facebook for Business is the future of marketing
Facebook for Business is a must-use tool for anyone looking to grow their clientele. As you grow it gives you a vast amount of information that helps you learn about who your marketing to, who your customers are, and who your competitors are. Facebook for Business is the future for anyone looking to target specific clients as well. Using ads, retargeting, and being able to sell all on the same platform make this an incredible tool. I have also been able to use Facebook for Business to consult other companies and build my own company helping others get the most from it. I highly recommend learning this tool. I sincerely believe it can be the difference between getting by and massive success.
- Audience insights.
- Ads management.
- Understanding tracking.
- Barrier to learning the tool.
February 18, 2020
Facebook for Business is a must
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.
- Paid social delivery on Facebook
- Paid social delivery on Instagram
- Many options, serving many masters, so somewhat challenging UX
- Ever-changing capabilities means ever-changing system
February 15, 2020
Facebook for Business is great for avid Facebook users
We use it to have an additional presence for our business online. We publish posts for people to engage with and encourage likes and follows. We also post events that encourage people to share and invite new customers. It allows us to reach a lot of people directly in a way that our website does not and we can engage personally with potential customers and students.
- Allows us to reach customers on Facebook.
- Targeted ads to reach a specific demographic.
- Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
- Targeted advertising could be more specific to audiences with specific interests related to our business.
February 13, 2020
Facebook for Business is a must-have
Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
- Manage user permissions.
- Collect audience information.
- Support.
- Authentication.
February 11, 2020
Have a Business? Use Facebook! No-Brainer...
We use Facebook for Business to run ads and for our own Facebook Business page. This helps us not only communicate and keep our existing customers up to date, but to also reach new customers very easily and quickly.
- Audience insights.
- Easy creation of ads.
- Allow more specific target audience interests.
- Better app integration.
February 10, 2020
Great for my digital marketing agency!
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.
February 05, 2020
Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
February 05, 2020
Facebook for Business is perfect for small businesses!
We use Facebook for Business to run advertisements to our company page, and it has helped us grow the page significantly in terms of likes and follows. It also helps our brand get the exposure it needs without putting in the days and the hours of work to be able to reach out to our targeted audience.
- Advertise your business.
- Target specific people that would be interested in your brand.
- The user interface can use some improvements to be more "user friendly."
- The mobile application can use some rework to be more fluid and responsive.
February 04, 2020
Yes...Facebook for Business
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
December 07, 2019
Honest Facebook for Business Review
I'm a small business owner in a rural area. My clients, business owners, want to have a Facebook page and run ads. This is one of the services I offer. I create and manage their Facebook pages and use Facebook for Business to help me mangers these pages and run advertisements on Facebook.
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
- The largest reach of any social media platform.
- Extremely robust marketing tools, specifically targeting in Ads Manager.
- Highly responsive support teams.
- Constantly innovating and providing new digital marketing tools to test.
- Significant user information database to inform marketing strategies.
- Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
- Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
- Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).
October 18, 2019
Facebook for YOUR business
We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
- Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
- The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
- If you want to delve deeper into the data, you can dig it out, export, and play around.
- Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
- The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
- I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
- There are bugs with displaying link previews, at least with Wordpress ran sites.
February 13, 2019
Powerful and scalable advertising, but hard to master!
We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
- Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
- They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
- Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
- Gives you placements and different ad types so you can get the most out of it.
- Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
- Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
- Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
- More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
- Catalog management works fine but still misses many features to make our lives easier.
January 18, 2019
Insight into what your customers want and need!
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
January 09, 2019
Facebook for Business - Worth The Switch?
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
January 07, 2019
Facebook for Business and nonprofits
Facebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different events and it allows us to even fundraise online through their portal.
- Brand awareness. Everyone knows Facebook and to be visible there its great!
- Ease of use. Everyone with a Facebook account can use it.
- Access to apps. More and more opportunities to connect and expand your reach through the platform.
- Connectivity to CRM's. Facebook uses its own platform but doesn't sync with any outside CRM.
- Blocking my own processor. I wish I could use my own payment/processor portal for donations or payments.
- Getting started. The setup and approval process is tedious and took too long.
December 26, 2018
Engage More Efficiently on Facebook
Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.