Gremln

Score2 out of 10

7 Reviews and Ratings

What is Gremln?

Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening / Sentiment Analysis module. Gremln offers a basic free edition and paid plans start at $6 / moth and go up to $99 / month.

Categories & Use Cases

Social Media Management

Chekesha Rashad, CMP

Event Producer in Professional Services at CHI2 Events, LLC (1-10 employees employees)

Pros

We are able to use multiple social media platforms to post messaging on all platforms
It is very user friendly.
You can schedule up to year in advance.

Cons

The dashboard could be resigned to be visually appealing by creating a better use of white space.
Make the scheduling post tab more prominent.
Rather than have the columns vertical, my preference it would be to horizontal stacked.

Return on Investment

Increased time management
Increased efficiency
Easy of use to follow up on posts and hashtag inclusions.

Verified User

Former Employee in Social Media (1001-5000 employees employees)

Pros

Easy to learn to use.
Excellent at managing multiple media sources/sites.
Inexpensive for what it provides.

Cons

Some of the tools/applications don't work, as it's still a relatively new service.
Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).

Return on Investment

Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms.
We have better customer interaction and feedback after being able to post across many outlets.
Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln.

Verified User

Account Manager in Marketing (1-10 employees employees)

Pros

Recurring tweets.
Scheduling tweets.
Posting to multiple accounts.

Cons

Editing tweets.
Finding scheduled tweets.
Recurring tweets every hour instead of every day.

Return on Investment

Increased employee efficiency.
Increased brand awareness.
Increased brand exposure.

Usability

Verified User

Consultant in Professional Services (1-10 employees employees)

Pros

This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,

Cons

This product does not aggregate content about a brand or an industry very well. Actually, it collects the information just fine, but it does not make it easy to set up custom streams and the UI is poor. There are a lot of good features that are hidden in menus and modals.
The reporting in this product is poor. It is too basic and is missing some key engagement metrics.