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GroundTruth

GroundTruth

Overview

What is GroundTruth?

GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.

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Learn from top reviewers

Excellent delivery and value

Rating: 9 out of 10
October 10, 2022
IncentivizedVetted ReviewVerified User
We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other f...
Continue reading
Mike McPeak
Manager - Marketing
Growth Marketing Director
Hale Trailer Brake & Wheel, Inc.
GroundTruth4 years of experience

Go to solution for digital advertising

Rating: 8 out of 10
October 10, 2022
IncentivizedVetted ReviewVerified User
GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. G...
Continue reading
Verified user
Manager
GroundTruth2 years of experience

Great For any marketing organization

Rating: 9 out of 10
September 6, 2022
IncentivizedVetted ReviewVerified User
We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everythi...
Continue reading
Darrell Canty
Analyst - Marketing
Digital Marketing Analyst
Comporium
GroundTruth1 year of experience
Verified on LinkedIn
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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GroundTruth

GroundTruth

N/A
Unavailable

What is GroundTruth?

GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Stereo reconstruction demo with groundTruth

YouTube

Demo of GroundTruth Tool

YouTube

GroundTruth Demo - GroupSight 2017

YouTube

GroundTruth: Learning at the speed of innovation

YouTube
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Product Details

What is GroundTruth?

GroundTruth Video

GroundTruth's Best Location-Based Advertising: For the Best Self Serve Ads Manager To learn more about Ground Truth's location-based advertising and self serve Ads manager PLEASE VISIT https://www.groundtruth.com/groundtruth-ads-manager-paid/?referrer=Varsi&utm_source=Video...
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GroundTruth Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. They appreciated the quick response from the support team, walkthroughs when needed, and proactive optimization suggestions while keeping their budget in mind.

Easy to Use Platform: Many reviewers thought that the GroundTruth platform was easy to use, making campaign setup and control bidding and spending a simple process. They also mentioned that the interface stood out among other programmatic self-serve tools in the market.

Powerful Targeting Features: A number of users praised the powerful targeting feature offered by GroundTruth. They were impressed with the ability to target right down to a street address, which is not available elsewhere. This feature allowed them to easily launch highly targeted campaigns for local businesses or specific events like Open House ads or 1-day events.

Cons:

  1. Interface and usability: Some users have mentioned that the interface could be more user-friendly and intuitive, with certain actions taking longer and requiring more clicks.
  2. Lack of features: Several reviewers have expressed disappointment with the platform's lack of certain features, such as clear AB split testing capacity, bulk uploads of creatives with landing pages and dynamic information, video hosting, and the ability to make bulk changes in creative design.
  3. Customer support: A few users have reported issues with customer support, including long response times and a perceived lack of support when trying to contact the company for assistance.

Reviews

(1-3 of 3)
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Excellent delivery and value

Rating: 9 out of 10
Incentivized
October 10, 2022
MM
Mike McPeak
Growth Marketing Director
Hale Trailer Brake & Wheel, Inc. (Transportation/Trucking/Railroad, 201-500 employees)
Vetted Review
Verified User
GroundTruth
4 years of experience
View profile
Use Cases and Deployment Scope
We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.
Pros and Cons
  • Excellent CPM
  • Optimizes delivery when given multiple creatives
  • Good customer service
Likelihood to Recommend
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
Most Important Features
  • Self service
  • Narrow targeting
Return on Investment
  • It was a wonderful "get the word out" tool for a new initiative.
Alternatives Considered
GroundTruth was recommended to us by a vendor and was the only product we evaluated
Other Software Used

Go to solution for digital advertising

Rating: 8 out of 10
Incentivized
October 10, 2022
Verified User
Vetted Review
Verified User
GroundTruth
2 years of experience
Use Cases and Deployment Scope
GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.
Pros and Cons
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
Likelihood to Recommend
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.
Most Important Features
  • Setting up campaign and creatives
  • Decide the target audience
  • Bulk upload locations into the campaigns using CSV
Return on Investment
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
Alternatives Considered
The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and helped us understand the pricing plans and the tool usability in the first meeting itself with relevant demos.
Other Software Used
Tableau Desktop, CleverTap, Jira Service Management (Jira Service Desk)

Great For any marketing organization

Rating: 9 out of 10
Incentivized
September 06, 2022
Use Cases and Deployment Scope
We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everything manually on the platform. GroundTruth allows us to have everything in that one platform which is convenient when you are dealing with a lot of clients
Pros and Cons
  • Ease Of Use
  • A lot of audiences to make sure we targeting the right people for our clients.
  • Support team is always helpful and answers our questions in a timely matter.
Likelihood to Recommend
GroundTruth is great when you’re running an agency with a lot of clients their software is very user friendly and it allows you to get campaigns up and running real quick and the Audiences they have available so it takes the guess work out of what you need to be targeting.
Most Important Features
  • Great customer support
  • Multi person use
  • Custom Audiences
Return on Investment
  • We can take on more clients because of the ease of use for GroundTruth
  • We can have multiple users
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