TrustRadius Insights
Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. …
Overview
What is GroundTruth?
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
Recent Reviews
Awards
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Pricing
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What is GroundTruth?
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Stereo reconstruction demo with groundTruth
YouTube
Demo of GroundTruth Tool
YouTube
GroundTruth Demo - GroupSight 2017
YouTube
GroundTruth: Learning at the speed of innovation
YouTube
Product Details
- About
- Tech Details
What is GroundTruth?
GroundTruth Video
GroundTruth's Best Location-Based Advertising: For the Best Self Serve Ads Manager
To learn more about Ground Truth's location-based advertising and self serve Ads manager PLEASE VISIT
https://www.groundtruth.com/groundtruth-ads-manager-paid/?referrer=Varsi&utm_source=Video...
Show More GroundTruth Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(4)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. They appreciated the quick response from the support team, walkthroughs when needed, and proactive optimization suggestions while keeping their budget in mind.
Easy to Use Platform: Many reviewers thought that the GroundTruth platform was easy to use, making campaign setup and control bidding and spending a simple process. They also mentioned that the interface stood out among other programmatic self-serve tools in the market.
Powerful Targeting Features: A number of users praised the powerful targeting feature offered by GroundTruth. They were impressed with the ability to target right down to a street address, which is not available elsewhere. This feature allowed them to easily launch highly targeted campaigns for local businesses or specific events like Open House ads or 1-day events.
Cons:
- Interface and usability: Some users have mentioned that the interface could be more user-friendly and intuitive, with certain actions taking longer and requiring more clicks.
- Lack of features: Several reviewers have expressed disappointment with the platform's lack of certain features, such as clear AB split testing capacity, bulk uploads of creatives with landing pages and dynamic information, video hosting, and the ability to make bulk changes in creative design.
- Customer support: A few users have reported issues with customer support, including long response times and a perceived lack of support when trying to contact the company for assistance.
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
October 10, 2022
Excellent delivery and value
We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.
- Excellent CPM
- Optimizes delivery when given multiple creatives
- Good customer service
- The ads manager can be a bit confusing at times
- Hard to find invoices outside of email, would love to have an account access panel
- E-mail reminders of when campaigns are scheduled to end.
- Self service
- Narrow targeting
- It was a wonderful "get the word out" tool for a new initiative.
GroundTruth was recommended to us by a vendor and was the only product we evaluated
October 10, 2022
Go to solution for digital advertising
GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.
- Launch digital ads campaigns
- Change creatives and rollout campaigns in minutes
- Target specific user personas for great conversions
- There is a learning curve to GroundTruth. The UI/UX can be improved further
- Bounce rates are high due to mobile only campaigns
- Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.
- Setting up campaign and creatives
- Decide the target audience
- Bulk upload locations into the campaigns using CSV
- Helps improve conversion by 20%
- Time to create and rollout campaigns is reduced by half
- Help optimise and rationalise the operational overheads and costs
The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and helped us understand the pricing plans and the tool usability in the first meeting itself with relevant demos.
September 06, 2022
Great For any marketing organization
We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everything manually on the platform. GroundTruth allows us to have everything in that one platform which is convenient when you are dealing with a lot of clients
- Ease Of Use
- A lot of audiences to make sure we targeting the right people for our clients.
- Support team is always helpful and answers our questions in a timely matter.
- Adding a save option sometimes when you don’t hit next the work you are using is lost.
- Adding in app recommendations
- Great customer support
- Multi person use
- Custom Audiences
- We can take on more clients because of the ease of use for GroundTruth
- We can have multiple users