Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Dropshipping

Integrated Workplace Management (IWMS)

Enterprise

Accounting

Payment Gateway

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Monitoring

Employee Performance Management

HR Management

Payroll

Professional Employer Organizations (PEO)

Recruitment Agency

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Configuration Management Databases

Data Quality

Distributed Denial of Service (DDoS) Protection

Fraud Detection

IT Alert Management

In-Memory Databases

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Remote Monitoring and Management

Tower Servers

Virtual Private Network (VPN)

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Competitive Intelligence

Consumer Ratings & Reviews

Content Management

Email Marketing

Email Testing

Market Intelligence

Marketing Automation

Presentation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Multichannel Retail

Sales

Antivirus

Certificate Lifecycle Management

Secure Access Service Edge (SASE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Home Health Care

Insurance Agency Management

Legal Research

Library Management

Vertical-Specific

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### Geo-Targeting and Location-Based Advertising
Users are consistently praising GroundTruth's geo-fencing and location-based advertising features. They appreciate the ease of use, variety of targeting options, and the ability to track visits to specific locations. While some users have noted minor issues with bounce rates and conversion tracking, the overall sentiment remains positive towards the platform's geo-targeting capabilities. GroundTruth's ability to offer self-service geo-fencing without the need for third-party involvement has been a significant advantage for users looking to run targeted campaigns efficiently.

### Campaign Management and Launch
Users consistently praise GroundTruth's efficient campaign management and quick campaign launch capabilities. They appreciate the platform's ease of use and the ability to target local campaigns effectively. However, some users have raised concerns about the exclusively mobile nature of geo-fencing campaigns, leading to a high bounce rate. Despite this drawback, the visit tracking feature is highly valued by clients for its accuracy. While there are minor issues with the Creative Page section, overall, users find the platform user-friendly and effective for launching campaigns with detailed targeting.

### Creative Design and Ad Placements
Users have expressed mixed opinions about GroundTruth's creative design and ad placements capabilities. While some users appreciate the ability to quickly launch and modify campaigns, others have highlighted limitations in the platform's creative setup, such as the lack of features for bulk uploads and dynamic content integration. The need for improvements in streamlining the creative design process has been a common point of feedback among reviewers.

### Reporting and Analytics
Users find GroundTruth's reporting and analytics features to be a valuable aspect of the platform, with many praising the simplicity and guidance provided in the reporting process. However, there are some concerns about the clarity of documentation related to reporting, indicating room for improvement in this area. Despite these minor drawbacks, users generally acknowledge the effectiveness of GroundTruth's reporting and analytics capabilities in enhancing their advertising strategies.

### Self-Serve Platform Features
Users appreciate the convenience and efficiency of GroundTruth's self-serve platform, allowing them to launch campaigns swiftly and make adjustments promptly. While some users encounter minor issues with the Creative Page section, the overall consensus is that the platform's self-serve capabilities significantly enhance their advertising endeavors. The ability to manage campaigns independently without the need for third-party involvement is a standout feature that users find valuable and user-friendly.

Cons:
1. Interface and usability: Some users have mentioned that the interface could be more user-friendly and intuitive, with certain actions taking longer and requiring more clicks. 
2. Lack of features: Several reviewers have expressed disappointment with the platform's lack of certain features, such as clear AB split testing capacity, bulk uploads of creatives with landing pages and dynamic information, video hosting, and the ability to make bulk changes in creative design.
3. Customer support: A few users have reported issues with customer support, including long response times and a perceived lack of support when trying to contact the company for assistance.

Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. They appreciated the quick response from the support team, walkthroughs when needed, and proactive optimization suggestions while keeping their budget in mind.

Easy to Use Platform: Many reviewers thought that the GroundTruth platform was easy to use, making campaign setup and control bidding and spending a simple process. They also mentioned that the interface stood out among other programmatic self-serve tools in the market.

Powerful Targeting Features: A number of users praised the powerful targeting feature offered by GroundTruth. They were impressed with the ability to target right down to a street address, which is not available elsewhere. This feature allowed them to easily launch highly targeted campaigns for local businesses or specific events like Open House ads or 1-day events.

GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.

AdPumb

GroundTruth

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

Mobile Advertising

GroundTruth: Learning at the speed of innovation

GroundTruth Demo - GroupSight 2017

Demo of GroundTruth Tool

Stereo reconstruction demo with groundTruth

Likelihood to Recommend

GroundTruth.com | Best Location-Based Advertising | Offering the Best Self Serve Ads Manager

GroundTruth's Best Location-Based Advertising: For the Best Self Serve Ads Manager 

To learn more about Ground Truth's location-based advertising and self serve Ads manager PLEASE VISIT

https://www.groundtruth.com/groundtruth-ads-manager-paid/?referrer=Varsi&utm_source=VideoSEO&utm_medium=Search 


Whether you're looking to increase brand awareness, in-store visits or website traffic, let GroundTruth Ads Manager help you achieve your Self Serve Advertising goals. 

Check out the rest of our videos on the best location based ad marketing.

HubSpot Marketing Hub

Google Analytics

Bitrix24

Google Search Console

Growth Marketing Director

GroundTruth 2022-10-10 08:40:17

Digital Marketing Analyst

GroundTruth 2022-08-31 10:29:47

Tableau Desktop

Atlassian Jira

Jira Service Management

AppLovin MAX

CleverTap

GroundTruth 2022-10-10 08:48:43

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Excellent customer

Customer service

Excellent customer service

Home

Mobile Advertising Platforms

We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.

Excellent CPM
Optimizes delivery when given multiple creatives
Good customer service

The ads manager can be a bit confusing at times
Hard to find invoices outside of email, would love to have an account access panel
E-mail reminders of when campaigns are scheduled to end.

It was a wonderful "get the word out" tool for a new initiative.

Bitrix24, HubSpot Marketing Hub, Google Search Console, Google Analytics

We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everything manually on the platform. GroundTruth allows us to have everything in that one platform which is convenient when you are dealing with a lot of clients

Ease Of Use
A lot of audiences to make sure we targeting the right people for our clients.
Support team is always helpful and answers our questions in a timely matter.

Adding a save option sometimes when you don’t hit next the work you are using is lost.
Adding in app recommendations

Great customer support
Multi person use
Custom Audiences

We can take on more clients because of the ease of use for GroundTruth
We can have multiple users

GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.

Launch digital ads campaigns
Change creatives and rollout campaigns in minutes
Target specific user personas for great conversions

There is a learning curve to GroundTruth. The UI/UX can be improved further
Bounce rates are high due to mobile only campaigns
Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Setting up campaign and creatives
Decide the target audience
Bulk upload locations into the campaigns using CSV

Helps improve conversion by 20%
Time to create and rollout campaigns is reduced by half
Help optimise and rationalise the operational overheads and costs

Tableau Desktop, CleverTap, Jira Service Management (Jira Service Desk)

GroundTruth

Overview

What is GroundTruth?