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What is GrowSurf?

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals…

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TrustRadius Insights

Users have found GrowSurf to be incredibly useful for running referral campaigns and incentivizing their customers to refer others to …
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Product Details

What is GrowSurf?

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and grow organically.

The vendor states GrowSurf customers enjoy results approaching 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals.

GrowSurf is presented as best suited for B2B SaaS, B2C subscriptions, financial services, online education and online insurance companies.

GrowSurf Features

  • Supported: Referral Links
  • Supported: Embeddable Elements
  • Supported: Automagic Form Detection
  • Supported: Email Automation
  • Supported: Reward Automation
  • Supported: Rewards Management System
  • Supported: Flexible Rewards
  • Supported: Participant Tracking
  • Supported: Fraud Protection
  • Supported: Analytics
  • Supported: White Label Support

GrowSurf Screenshots

Screenshot of GrowSurf is a referral program software for B2B and B2C tech companies.Screenshot of Screenshot of Screenshot of Screenshot of

GrowSurf Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found GrowSurf to be incredibly useful for running referral campaigns and incentivizing their customers to refer others to their company. By generating referral links with coupon codes, users can easily share these links via word of mouth and encourage more referrals, ultimately boosting their customer acquisition. The software also allows users to track and report on referrals from various marketing channels, making it easier for them to manage and analyze their referral campaigns. What sets GrowSurf apart is its user-friendly interface and customizable features that don't require complex coding, making it accessible for businesses of all sizes.

One key use case of GrowSurf is promoting newly launched products. By creating referral campaigns and providing extra bonuses for successful referrals, businesses can effectively generate buzz and create a network effect around their new offerings. Moreover, GrowSurf helps businesses expand their customer base by rewarding their dedicated customers for referring new customers. This not only drives more leads but also increases website traffic as users are incentivized to refer others to the company. Overall, users appreciate the ease of set-up and configuration of GrowSurf, as well as the responsive support team that addresses any issues or questions they may have. Additionally, the affordable pricing options offered by GrowSurf allow users to enjoy the convenience features they desire while being charged on a monthly basis.

Referral Program Feature: Several users have praised the referral program feature, stating that it works very well for their referral campaigns. They appreciate its effectiveness in giving coupons to users with referrals and find it perfect for managing partner and referral incentives.

Ease of Use: Many reviewers have commended the platform for its ease of use in setting up and implementing the referral program. They describe it as very easy to use, which makes the process hassle-free and straightforward.

HTML Templates with Variables: The availability of HTML templates with variables has been highly valued by a number of users. They find these templates very nice and appreciate how they allow for easy personalization of their referral campaign, making it more engaging for their audience.

Improvement in Pricing: Some users have expressed the need for improved pricing options that cater to users from all countries. They feel that the current pricing structure may not be affordable or suitable for everyone, and suggest making adjustments to make it more accessible.

Lack of Comprehensive Documentation: Several reviewers have recommended better developer documentation to assist users in understanding and utilizing the software effectively. They believe that comprehensive and detailed documentation would greatly benefit users, especially those who are new to the software or require additional guidance.

Limited Release Frequency and Information: Some users desire more frequent releases per year along with comprehensive release notes containing detailed information and a change log. They feel that regular updates would enhance their experience with the software by providing them with access to new features and improvements, while detailed release notes would help them understand what changes have been made.


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Score 8 out of 10
Vetted Review
Verified User
We were looking for a software tool to help automates customer acquisition at the lowest possible cost for our company. There were a few options out there, but ultimately GrowSurf was the correct choice. We had too many ways of managing these transactions with spreadsheets, SugarCRM opptys, or random emails. Having this one tool has made tracking and reporting on this so much easier.
  • Referral Program Creation
  • Loyalty Program Comparison
  • Incentive and Reward Managing
  • Better developer documentation
  • More releases per year
  • Release notes with details and change log.
We were launching an incentive and loyalty program for a client and they had so many questions. GrowSurf and their system basically gave us a script to follow and the setup, trainings, and tracking provided by their software made the project successful. At the end of the day, we use this and our clients use this to get started in loyalty and incentive programs from here on out.
Score 10 out of 10
Vetted Review
Verified User
GrowSurf helped us track all of our referrals from several marketing channels and was very customizable to use, which made it far less intensive to set up something similar on our own or with a competitor. There was no complex coding required. All acquisition channels such as paid marketing, newsletters, and more can be added to GrowSurf to track revenue and data really well.
  • Partner and referral incentives are done well.
  • Tracking of all acquisition channels in the business.
  • Easy to set up and implement, very easy to use.
  • None that I can think of - everything is done very well.
GrowSurf has been responsible for the highest return in effort spent doing referral marketing and overall just tracking data to make sense of our acquisition efforts. If you have a business that relies on acquisition heavily from various sources, GrowSurf makes it very easy to track everything from referrals to organic leads, to paid marketing leads, visualize such data, and even pay out affiliates.
Score 8 out of 10
Vetted Review
Verified User
When we launch a new product marketing is a pain as there are many factors to be considered Like target audience and whatnot. We use GrowSurf to generate referral campaigns for the newly launched product, By using GrowSurf we just send out the referral links with coupon codes to a small number of people, and then via word of mouth, encourage them to share that referral by providing extra bonus on referral.
  • Very nice HTML templates with variables.
  • Zapier integration is a very handy feature.
  • Great support and onboarding.
  • A team dashboard will be a great feature to have with more levels of access.
  • Filter and parameters can be added into dashboard.
  • Template UI customization can be enhanced.
First of all, it's very easy to use, as its core function is to create the referral program GrowSurf is doing a pretty decent job. It's well suited if you want to scale the referral program step by step as you grow. Growsurf is Less suited if you have a large data collection routine to follow for a referral program as the dashboard is sometimes a little bit buggy.
Score 9 out of 10
Vetted Review
Verified User
We use GrowSurf to promote our company through friends, family, co-workers and affiliates who are already customers of ours. It helps us to expand our customer base by providing rewards for our already dedicated customers. This not only helps us but also helps our customers. GrowSurf brings people straight to our website to increase traffic and highlight what we feel is most important.
  • easy step by step set up
  • easy editing once a campaign is made
  • easy personalization of the campaign
  • tips on why and how to use each feature
  • promoting themselves and becoming more well-known
  • using more modern images and logos
  • expanding the integration apps
GrowSurd is well suited for anyone who wants to promote their business by providing customers with rewards for referrals. It is not appropriate for anything else, in my opinion. If you are at the beginning or middle stages of growing your business or just trying to expand your customer base at any point in time, GrowSurf is great.
Rithvik Podduturi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use this to bring more leads by giving away our eBook to the user who refers the most people to our product. We are using it on a client site where every user gets 10% off if they refer a person to the store. It is really easy to use and get leads without spending on ads.
  • Works very well for referral campaigns.
  • Perfect for giving coupons for users with referrals.
  • I think they can work on pricing considering users all countries.
We give out a coupon for our customer who refers a new customer can GrowSurf works exactly like you need it. I also give a free eBook when someone refers a new user to my blog which helps me gain new subscribers by giving an eBook. This can also be used for SaaS products to give a one-month subscription for every referral to gain customers.
Score 7 out of 10
Vetted Review
Verified User
An extraordinary program to assist us with beginning our first reference program. I love the way simple it is to design your program, the arrangement goes through straightforward strides with supportive clues - the whole arrangement of the program took me about a day. Support reps are really responsive, have extraordinary answers and each issue I've had has been settled. I really like having the option to be charged month to month, and GrowSurf was the most economical decision without giving up the convenience features we really wanted.
  • support
  • performance and result
  • Referral program
  • overall perfomance
  • overall user experience
  • messaging
  • pricing
Love the manner in which basic it is to plan your program, it would be incredible to have the choice to change the messages sent off individuals and references inside the Growsurf application. dispatching our referral program, create and be charged month to month,
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