Name: Highlight Agile IHUT Platform
Author: Highlight

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Performance Testing

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Intellectual Property (IP) Management

Internal Communications

Payment Facilitation

Workflow

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Change and Configuration Management

Cloud Storage

Custom Software Development Services

Data Deduplication

DevOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Migration

Mobile Identity

Network Performance Monitoring

Privileged Access Management

Requirements Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Market Research

Marketing Automation

Online Reputation Management

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Secure Service Edge (SSE)

Security

Aviation

Church Management

Donor Management

Financial Services CRM

Fleet Management

Hospital Management

Internet of Medical Things

Veterinary

Vertical-Specific

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### Consumer Insights
Users generally appreciate the consumer insights capabilities of the Highlight platform for gathering valuable feedback from target consumers. While some users find the platform's ability to provide granular targeting and real-time data analysis impressive, others express concerns about the format of the feedback received, such as the overwhelm of detailed information without clear high-level insights. Despite these mixed opinions, the consensus leans towards Highlight's effectiveness in facilitating consumer insights and aiding in data-driven decision-making processes.

### Feedback Collection and Analysis
Users appreciate Highlight's ability to provide valuable feedback on products through in-home use testing and customized target market screening criteria. While some users find the feedback collection process efficient and insightful, others express a desire for more streamlined reporting and clearer high-level insights. The platform's mix of qualitative and quantitative feedback, along with the debrief calls with the team, is seen as beneficial for understanding consumer perspectives and making informed decisions.

### Target Audience Identification
Users' feedback on Highlight's target audience identification feature ranges from positive to neutral. While some users find the platform's ability to pinpoint relevant target audiences beneficial for gathering valuable insights, others express a desire for more transparency and real-time updates on consumer recruitment status. The platform's target audience identification functionality seems to be a point of contention among users, with some praising its effectiveness in reaching the right demographics and others suggesting room for improvement in terms of visibility and flexibility in targeting.

### Product Testing and Prototyping
Users generally appreciate Highlight's efficient product testing and prototyping capabilities. The platform's ability to streamline the testing process and provide quick turnaround for consumer feedback is highly valued. While some users noted minor issues such as bugs during beta testing and the variability of in-home testing, overall, Highlight's hands-on approach and granular targeting features are seen as valuable assets in the product development journey. The platform's convenience in organizing and executing product tests is particularly praised, saving time and resources for small companies looking to gather valuable data for decision-making.

### Product Development and Iteration
Users generally appreciate Highlight Agile IHUT Platform's ability to streamline product development and iteration processes, noting that it significantly reduces the need for numerous prototypes and simplifies the feedback collection from consumers. The platform's comprehensive approach to organizing product tests, from participant recruitment to data analysis, is particularly lauded for its efficiency and cost-effectiveness. However, some users express mixed opinions about the platform's product development and iteration capabilities, suggesting that there may be room for improvement in certain aspects of the process.

### Questionnaire Design and Implementation
Some users appreciate the efficiency and quick results provided by Highlight Agile IHUT Platform's questionnaire design and implementation process. However, there are concerns raised about the rushed nature of submitting survey questions, leading to missed opportunities for more thoughtful consideration and refinement. The platform's ability to handle the complexities of questionnaire development and data analysis is acknowledged, yet there is room for improvement in ensuring questions are well-crafted and impactful for future actions.

The software platform has proven to be invaluable for conducting consumer insight tests and gathering robust data for product development decision making. Users have been able to replicate these tests with an ideal consumer base, ensuring accurate and reliable results. By conducting In-Home Usage Tests - IHUTs, users have gained valuable insights about their products and target audience, enabling data-driven decision making and product improvement. The software has also provided a more efficient and effective way to conduct these tests by allowing users to distribute products and collect information from consumers nationwide through mail. This expansion of reach has been instrumental in understanding the pain points and benefits of conceptual products, particularly through qualitative feedback. The platform handles all aspects of the testing process, including participant recruitment, questionnaire development, sample fulfillment, completion, and data analysis, which saves time and resources for small companies. Moreover, the software has been critical for early-stage brands to dig deeper into the customers' mindset and understand their needs. By gathering insights on customer preferences, pricing, and target markets, users have been able to make data-driven decisions that improve conversion rates and generate more revenue. One notable application has been analyzing key issues impacting consumer satisfaction with handwash products. The platform offers fast and affordable Home-Use Tests - HUTs for concept and performance iteration and ideation, providing quick turnaround for consumer testing and immediate feedback. The live dashboard feature has also been convenient for sharing early results with clients. Overall, users have found the software to be a valuable tool that helps them gather meaningful insights, make informed decisions, and ultimately improve their products to better meet customer needs.

Bug Issues: Some users have encountered bugs in the beta version of the platform that need to be fixed, causing inconvenience and hindering their experience. These issues were reported during the testing phase and require immediate attention from the development team.

Limited Analytics Tools: Several reviewers have expressed a desire for built-in tools for analytics, as they found it difficult to extract meaningful insights from sampling programs without such features. The absence of these tools has made it challenging for users to analyze data effectively and make informed decisions.

Lack of Recruitment Visibility: A number of users have mentioned that they wished for more visibility into the recruitment process of target consumers and real-time feedback on the recruiting status. This lack of transparency hampers their ability to track progress and adjust research strategies accordingly.

Helpful for gaining visibility and ensuring project efficiency: Users have found the Highlight platform to be a valuable tool for gaining visibility into their projects and improving overall efficiency. Several reviewers have mentioned that it has helped them track progress, manage tasks, and keep everyone on the same page.

User-friendly and flexible for conducting In-Home Usage Tests: Many users have appreciated the user-friendly nature of Highlight's software solution for conducting In-Home Usage Tests. They have found it easy to navigate and customize according to their specific needs. This flexibility has allowed them to efficiently gather feedback from participants in a convenient manner.

Valuable real-time data analysis and reporting features: The real-time data analysis and reporting features offered by Highlight have been highly valued by users. They have praised how these features enable them to quickly analyze test results, identify patterns, and generate actionable insights. This has significantly improved decision-making processes for product development teams.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

Professional

Free

Dovetail

Highlight Agile IHUT Platform

Highlight’s mission is to help new consumer products succeed in the market.

Supporting hundreds of products for emerging as well as global brands.

Have products shipped to the warehouse for delivery to testers.

Create a questionnaire for the product test.

Concludes with a report on product testing project.

<p>Online user research has transformed in recent years, but the tools and processes available to physical product developers remain largely the same as they were in 1980 – think mall intercepts and sterile focus groups. These methods are expensive, hard to coordinate, and not all that reflective of how people use products in real life. As a result, products get rushed out the door with inadequate research and 90% of the 30,000 new products launched every year fail. </p><p>Highlight exists to help products exceed the rising bar we have for them with an in-home product testing platform that lets you do good research fast. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting kitten-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks.</p>

Highlight

Learn more about Highlight with this quick video explainer.

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Highlight Agile IHUT Platform

Overview

What is Highlight Agile IHUT Platform?