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The software platform has proven to be invaluable for conducting consumer insight tests and gathering robust data for product development …
Overview
What is Highlight Agile IHUT Platform?
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements.Highlight’s mission is to help new…
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What is Highlight Agile IHUT Platform?
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements. Highlight’s mission…
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What is Highlight Agile IHUT Platform?
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements.
Highlight’s mission is to help new consumer products succeed in the market. The platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
Highlight Agile IHUT Platform Features
- Supported: End-to-end product testing platform
- Supported: Quality feedback with instant access to a live dashboard of data
- Supported: Precision targeting from a pool of fully vetted product testers with demographic information
- Supported: 90% survey completion rates with 20+ words in average open-ended response
- Supported: Quantitative and qualitative insights with photo and video submission supported
- Supported: Handles all shipping for virtually any product at any stage in any category
Highlight Agile IHUT Platform Screenshots
Highlight Agile IHUT Platform Video
Highlight Agile IHUT Platform Competitors
Highlight Agile IHUT Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States and Canada |
| Supported Languages | English |
Highlight Agile IHUT Platform Downloadables
Highlight Agile IHUT Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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The software platform has proven to be invaluable for conducting consumer insight tests and gathering robust data for product development decision making. Users have been able to replicate these tests with an ideal consumer base, ensuring accurate and reliable results. By conducting In-Home Usage Tests - IHUTs, users have gained valuable insights about their products and target audience, enabling data-driven decision making and product improvement. The software has also provided a more efficient and effective way to conduct these tests by allowing users to distribute products and collect information from consumers nationwide through mail. This expansion of reach has been instrumental in understanding the pain points and benefits of conceptual products, particularly through qualitative feedback. The platform handles all aspects of the testing process, including participant recruitment, questionnaire development, sample fulfillment, completion, and data analysis, which saves time and resources for small companies. Moreover, the software has been critical for early-stage brands to dig deeper into the customers' mindset and understand their needs. By gathering insights on customer preferences, pricing, and target markets, users have been able to make data-driven decisions that improve conversion rates and generate more revenue. One notable application has been analyzing key issues impacting consumer satisfaction with handwash products. The platform offers fast and affordable Home-Use Tests - HUTs for concept and performance iteration and ideation, providing quick turnaround for consumer testing and immediate feedback. The live dashboard feature has also been convenient for sharing early results with clients. Overall, users have found the software to be a valuable tool that helps them gather meaningful insights, make informed decisions, and ultimately improve their products to better meet customer needs.
Helpful for gaining visibility and ensuring project efficiency: Users have found the Highlight platform to be a valuable tool for gaining visibility into their projects and improving overall efficiency. Several reviewers have mentioned that it has helped them track progress, manage tasks, and keep everyone on the same page.
User-friendly and flexible for conducting In-Home Usage Tests: Many users have appreciated the user-friendly nature of Highlight's software solution for conducting In-Home Usage Tests. They have found it easy to navigate and customize according to their specific needs. This flexibility has allowed them to efficiently gather feedback from participants in a convenient manner.
Valuable real-time data analysis and reporting features: The real-time data analysis and reporting features offered by Highlight have been highly valued by users. They have praised how these features enable them to quickly analyze test results, identify patterns, and generate actionable insights. This has significantly improved decision-making processes for product development teams.
Bug Issues: Some users have encountered bugs in the beta version of the platform that need to be fixed, causing inconvenience and hindering their experience. These issues were reported during the testing phase and require immediate attention from the development team.
Limited Analytics Tools: Several reviewers have expressed a desire for built-in tools for analytics, as they found it difficult to extract meaningful insights from sampling programs without such features. The absence of these tools has made it challenging for users to analyze data effectively and make informed decisions.
Lack of Recruitment Visibility: A number of users have mentioned that they wished for more visibility into the recruitment process of target consumers and real-time feedback on the recruiting status. This lack of transparency hampers their ability to track progress and adjust research strategies accordingly.