Best Market Research Services 2025

What are Market Research Services?

Many businesses turn to market research services to help them gain a deeper understanding of market trends and factors that contribute to business growth. These insights are then used to help businesses reach their marketing goals more efficiently, elevate their brand, and better understand their surrounding market. In addition to gaining market insights, companies can utilize this type of research to understand competitive trends, including what has and hasn’t been working.

When hired, research firms will usually provide custom markets reports consisting of qualitative and quantitative insights tailored to the company's particular industry. These reports may either be for internal use only or be a public, external-facing report.

Market research firms typically have a panel of consumers they can survey, interview, and collect other types of data from. Consumers are often compensated for participating in market research. They may either be paid directly by the market research firm or by the company that commissions the research.

Market Research Services Features

Most market research service providers offer:

• Custom research services
• Consumer panels
• Multiple sampling methods
• Qualitative research (interviews, focus groups)
• Quantitative research (surveys, eye tracking)
• Survey design and fielding
• Research report writing
• Research report distribution
• Pre-written report purchasing
• Multiple types of reports
• Consumer reports
• Market size reports
• Market trends reports
• Reports for different market geos

Market Research Services Comparison

Before deciding on which market research firm to work with, consider some of the following factors:

• Communication. Make sure that the market research firm you end up hiring has a good communication track record. Since they will be acting as your research business partner, it’s important that your business be kept in the loop about important findings and report timeline changes. Research past customer experiences to ensure you will feel comfortable in the partnership.
• Size of Business. Some market research services are better equipped to perform custom research for very large markets. Others are better suited to researching niche or emerging markets.

Pricing Information

Due to the unique nature and research needs of the business, pricing details are usually not publicly displayed. Contact the research firm directly to receive a customized quote. Most of the products will contain free trials of their services.