Hive9 Reviews

3 Ratings
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Score 3.1 out of 100

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Ryan Bearden | TrustRadius Reviewer
August 24, 2017

Great Tool - Helps Teams Adopt Best Practices

Score 8 out of 10
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We use Hive9 in our marketing department to track our program spend and efficacy of those programs from a lead generation perspective. It gives us the opportunity to glance at how our lead generation programs are tracking to spend and to goals. We currently use the tool in the marketing department, but we are bringing on our finance teams to use it in order to pull spend reports.
  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly.

If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool.
Read Ryan Bearden's full review

Hive9 Scorecard Summary

About Hive9

Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure what matters to get real-time visibility that drives action and results. Additionally, the vendor says that unlike static spreadsheets and disparate, out-of-sync tools, Hive9 predicts and improves the impact of marketing and provides always-on intelligence with connections to leading CRM, marketing automation, finance, and project management systems.

Hive9 customers include Zebra Technologies, TD Ameritrade, MongoDB, and Sage Software, and the company is based in Austin, Texas.

Hive9 Features

Has featureMarketing Measurement – Actionable intelligence bringing together your data silos and linking activities to results
Has featureBudgeting Visibility & Spending Decisions – Real-time budget vs. plan vs. actual and insights to your marketing spend
Has featureIntegrated Marketing Planning – Your plans connected to business goals & revenue performance to continuously improve marketing’s impact
Has featureCustomer Experience – Touch point analytics, automated journey mapping & next best offer intelligence

Hive9 Screenshots

Hive9 Integrations

Marketo,, Workfront, Adobe Analytics, Google Analytics, Oracle Marketing Cloud (Eloqua)

Hive9 Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Hive9 Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Hive9 Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Hive9 Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:North America, Europe
Supported Languages: English