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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Learn from top reviewers

Scheduling Posts is Easy with Hootsuite!

Rating: 9 out of 10
May 15, 2025
IncentivizedVetted ReviewVerified User
We use Hootsuite to schedule posts for our company. We have it linked to our LinkedIn, Facebook, and Instagram accounts so we can post to those accounts. The recommended times...
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Tyler Newman
Director - Marketing
Marketing Director
MGT Films
Hootsuite3 years of experience

Managing Social Media channels and saving time thanks to Hootsuite

Rating: 10 out of 10
March 12, 2025
IncentivizedVetted ReviewVerified User
I use Hootsuite to plan, create and organize my social media posts for FB, IG and LinkedIn.
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Katja Range
Director - Corporate
Director of Real Time Realty
RTR Services Marbella SLU
Hootsuite1 year of experience

Increase Capacity & Boost Engagement Across ALL Platforms!

Rating: 10 out of 10
March 10, 2025
IncentivizedVetted ReviewVerified User
Our organization is a growing health and wellness non-profit organization that uses Hootsuite to post and grow our social networks. With the ever-growing social platforms, Hoo...
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Hayden Steadman
Strategist - Marketing
Creative Strategies Manager
Thrive Allen County

A great value for a one-person shop

Rating: 9 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
I direct social media for a public school district. With Hootsuite, I have the ability to schedule messages, respond to comments and look at analytics from one central locatio...
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Stephen Terrill
Strategist - Marketing
Marketing and Communications Coordinator
Bayless School District
Hootsuite4 years of experience

Marketing & Data Analyst Hootsuite Review.

Rating: 10 out of 10
February 7, 2025
IncentivizedVetted ReviewVerified User
We use Hootsuite to publish content for our retailers that use social media. I use the content library tool often to load content, and then people on my team can grab the cont...
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Kaylee Keene
Analyst - Marketing
Marketing & Data Specialist
Associated Wholesale Grocers
Hootsuite2 years of experience
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How Hootsuite Differs From Its Competitors

Social Media Impact

Hootsuite allows us to post across all platforms, while tweaking the content to be specific to the platform we are posting to. Instagram may be more hashtag-heavy, whereas LinkedIn may be more copy-heavy. Hootsuite allows me to customize my posts to those platforms. Hootsuite is also able to give …
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Social Media Impact

It has helped me to be able to delivery social content on a regular basis. I create it with chatgpt's help and my own ideas. It seems I should watch your training programs to be able to do what you indicate above.
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Social Media Impact

Our organization has gone from posting haphazardly across 5+ platforms 2-3 times a week, to posting DAILY on every platform consistently 6 days out of the week. Our overall engagement across platforms has increased more than 500% in a single month since using Hootsuite. Hootsuite has made a direct …
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Social Media Impact

Brand consistency has gone up significantly since I started using Hootsuite. When posts need to go across multiple accounts, I can send them all at once without having to open multiple tabs and clicking through to send them out.
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Social Media Impact

Hootsuite has helped our organization so much with scheduling specifically. I work a month out, so I create content by month and load it into their respective libraries. It has also helped us with brand consistency by allowing us to post a consistent image and caption across multiple accounts. …
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Social Media Impact

Hootsuite helps to take the pain points of social media and content creation so we can focus more on connecting and engaging with our audiences across social media channels in a more authentic and realistic way. With Hootsuite, I can focus less time on the day-to-day tasks and more time on the …
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Social Media Impact

The platform's user-friendly interface allows our team to efficiently collaborate, schedule, and track posts, all in one place. This has streamlined our content creation process. As a result, our team can focus more on crafting engaging content and analyzing performance, rather than getting bogged …
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Social Media Impact

Hootsuite has really helped our engaging with our audiences and customers by being able to schedule posts when members of the team might be otherwise engaged. This really impacts us in a positive way. Scheduling posts across platforms also really helps with consistent branding across multiple …
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Social Media Impact

Hootsuite has significantly improved ourr social media management by streamlining content scheduling and enabling consistent brand messaging across all platforms. It allows us to plan ahead, engage more effectively with our audience, and maintain a regular posting cadence. The centralized …
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Social Media Impact

Hootsuite has enhanced audience engagement by allowing timely responses and real-time monitoring across multiple platforms. Its scheduling tools ensure brand consistency, maintaining a unified voice across social accounts. By streamlining content delivery, we post regularly without daily …
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Social Media Impact

I have been using Hootsuite for less than a year, and it has already proven to be a valuable tool for maintaining a cohesive content strategy across multiple platforms. Its planning and scheduling features ensure our social media channels remain consistently updated with relevant and engaging …
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Social Media Impact

Hootsuite has helped us connect with our audience by giving us strategic insights on when to post. It will recommend different times on different days and based on the social platform you are using. I truly love this feature because it's not a guessing game. This helps us reach specific goals and …
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Social Media Impact

Hootsuite has added new and relevant features to my scheduling and posting routines. I love that I can use a best-time estimate feature - I have seen social media numbers start to climb since listening to that advice. I have not had any issue with posts not going out as scheduled so I worry less …
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Social Media Impact

Having a one stop shop to see all of our social channels has allowed us to engage with our audiences quicker and more efficiently than previous. It has allowed us to create more robust strategies for content, and gives us the data to inform those key decisions.
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Social Media Impact

Hootsuite is very useful for scheduling across multiple social media channels, especially with the feature that allows you to update copy across different posts within the same scheduled piece of content.
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Social Media Impact

Hootsuite allows us to manage our content on all platforms in one place. We are able to ensure that everything being posted is consistent. We can watch in real time the engagement of the audience - responding to comments in one place helps us ensure we're using the appropriate wording, regardless …
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Social Media Impact

It has helped me to be able to manage several clients with several accounts. In that it is practical, but because of the previous sections I want to emphasize that it has a big margin for improvement, which is good, but it requires that the company gets its act together: when will I be able to see …
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Social Media Impact

Has increased our organization’s ability to engage with your audience, ensure brand consistency across multiple social media accounts, and execute efficient social content delivery on a regular basis. Helps us carry out goals of posting per week, planning quarterly.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

7 videos

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Hootsuite Review: What do users say about Hootsuite?
03:57
User Review: Hootsuite Helps Magazine Keep Content Scheduled and Posted Consistently
02:58
User Review: Hootsuite Is Vital In Keeping a Small Business Owner's Social Media Management on Track
02:26
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Pricing

View all pricing

Standard

$99

Cloud
per month (billed annually) Starts at 1 user, 5 social accounts

Advanced

$249

Cloud
per month (billed annually) Starts at 1 user, unlimited social accounts

Enterprise

Custom Pricing

Cloud
per year

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $149 per month Starts at 1 user, 5 social accounts
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.3
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.4

Reporting/analytics

7.8
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

7.7
Avg 8.0
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok management

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Hootsuite Video

How to use Hootsuite in 4 minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $149.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (discontinued), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 327)

A great value for a one-person shop

Rating: 9 out of 10
Incentivized
March 05, 2025
ST
Stephen Terrill
Marketing and Communications Coordinator
Bayless School District (Education Management, 51-200 employees)
Vetted Review
Verified User
Hootsuite
4 years of experience
View profile
Alternatives Considered
Hootsuite is all-encompassing and does not try to hide features behind paywalls. When you do not have a feature based on your chosen plan, it does not present the option like other platforms tend to do.

Hootsuite Amazing social media scheduling tool

Rating: 9 out of 10
May 05, 2025
SY
Sara Yaseen
Digital Campaigns Manager
Blueprint Interactive (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Hootsuite
1 year of experience
Verified on LinkedIn
Alternatives Considered
Buffer and Sprout Social are still in their infancy stage compared to the beast that is Hootsuite. They're too basic while Hootsuite can be as simple or as complex as you'd like it to be based on your business needs. Hootsuite has evolved with the times to include features like social listening and approval processes and workflows.

Hootsuite is Good but Overpriced. If they lowered their price they would have more clients

Rating: 4 out of 10
Incentivized
March 11, 2025
MS
Manny Sarmiento
President
New Media New Marketing Inc (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Hootsuite
10 years of experience
View profile
Alternatives Considered
Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already
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