Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
August 23, 2023
Hootsuite is a time saver and makes my job easier!
I use Hootsuite to schedule and post all of my social media posts over several platforms. This helps me by allowing me to schedule in advance and not have to worry about posting daily. It also allows me to post over several platforms all in one place. It is a time saver since I can use the same text in one place. I schedule things weeks in advance and know I don't have to worry about it. It allows me unlimited scheduled posts since I am on the paid plan but it is worth the money. I used the free plan for a while but it didn't do enough for me. I am happy with it and I feel it is the best around. I have looked at others but I didn't feel like I needed them. Hootsuite also allows you to track your analytics and see what is working. They make suggestions on when to post too. There are more features that I don't use and I wish I had the time to learn to use them but my other job duties just don't allow the time. I highly recommend it!
- Schduleing
- Analytics
- Cross platform
- Make the calendar a little smaller so you can see more on the screen
N/A
N/A
85%
8.5
83.33333333333334%
8.3
80%
8.0
90%
9.0
80%
8.0
90%
9.0
- It is a time saver for me and that is enough
It allows me to plan my calendar and schedule posts ahead of time. It is a time saver and easy to use and I love it.
We use this to expand our social media and promote our newsletter and articles. We are always happy when our followers increase and people read our articles. It is more of a feel-good then business generating source for us. It does save me time to be able to schedule my posts in advance to multiple platforms. So the time savings is the most important thing to me.
For us it is to keep us out there and our message in front of people. If we gain followers and they share our message it is a bonus. It keeps our message out there that we are active and we are doing what we can to educate our customers.
- Online Training
1
Business development, marketing and social media.
1
Marketing, social media and newsletters
- Social media
- Promotion
- Retention
- Schedule posts
- More promotion
It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often should try it.
No
- Integration with Other Systems
- Ease of Use
Easy to use and does what I need
Nope. I would still pick them.
no, didn't need it
No
They always answer my questions and I don't need much support
I have not had to work with them. The software is easy and it works well.
- scheduling
- none
Yes
I use the desktop version
No
- not sure
- more platforms
No
Yes
Started out as free and moved to paid.
March 31, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
77.5%
7.8
85%
8.5
76.66666666666667%
7.7
87.5%
8.8
80%
8.0
83.33333333333334%
8.3
85%
8.5
- Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
- The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
- Hootsuite has helped build transparency in performance across the org
- It contributes to competitive intel org wide
Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.
We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.
We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.
3
Only marketing team at this moment is using the product.
Digital marketing professionals.
- Social Listening
- Social Media Analytics
- Content Management and automation for social media
- Social media analytics ties to Marketing dashboards to help in building comprehensive insights
- Integrate social listening insights for content generation
- Automate social media posting
- Have not yet factored that in
No
- Scalability
- Integration with Other Systems
We wanted to ensure that it worked in tandem with our marketing suite
No, we are fairly satisfied with our process
- Implemented in-house
No
Change management was minimal
- none
- No Training
Yes, it was fairly easy to learn
no
No - we have not done any customization to the interface
No - the product does not support adding custom code
no
No we did not purchase it because this is not a very critical aspect of our business and we are able to get most of the work done by the team ourselves. The customization and support level requests are anyways limited and we dont feel the need as of yet for this service.
No
Yes, we were facing challenges in getting some customized metrics on the platform which were recent changes on LinkedIn and critical for us to track. The team not only hopped to help but was also able to pull this off in a very short period of time. The overall output was great.
- Social media content management
- Social Listening
- Overall configuration
Yes, but I don't use it
- Hubspot
Very simple integration
- no
- API (e.g. SOAP or REST)
none
None
None
No
- Did not go through
- Did not go through
No
No
June 29, 2022
Does what it says on the tin!
Posting to multiple sites can be a pain, and Hootsuite lets you do it all in one place.
- Curation
- Scheduling
- Teamwork
- Accessing settings is too cumbersome.
- "Teams" and "Accounts" are too similar.
- They asked for feedback too early. Too eager. Not a good look!
25%
2.5
100%
10.0
100%
10.0
72.5%
7.3
100%
10.0
90%
9.0
100%
10.0
- Better curated and centralized data.
- Better budget use.
- More time freed up to work on other tasks.
Yes
Almost no downtime.
- Speed
- Time saved.
- Ease of use.
- Smooth UI.
- Quick load times.
- New social media sites added.
No
Yes
We needed a professional account. The changeover went well.
We have three users. All of us curate and post content for our approximately 50 social media channels. It helps each of us know what the other has posted, so we are not duplicating efforts. We can also pop into the scheduler to see what is coming up and we often use bulk uploading which is a great feature.
- Coordinating efforts.
- Advanced scheduling.
- Multiple streams.
- Sales Force integration.
- RSS Feed integration.
- Being able to set up multiple Tweets with the same post.
62.5%
6.3
100%
10.0
93.33333333333334%
9.3
87.5%
8.8
60%
6.0
10%
1.0
100%
10.0
- It's fantastic for branding.
- Team integration.
- We cannot see direct ROI because we don't have Salesforce integrated with HS.
We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee keeping Hootsuite for the foreseeable future.
Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.
3
We all work on different aspects of social media posting and tracking. We have enough channels and need to have more than one person engaging with our audience. We all track different accounts, but Hootsuite Pro allows us to not have to IM each other to get things done. Love that.
1
Social media manager.
- Running multiple client campaigns
- Running multiple brands under multiple clients
- Segmenting what media channels we want to post certain content on
- Timing posts for launches
- I am not sure. I think we use it to its fullest potential now.
No
- Product Features
- Product Usability
- Product Reputation
Brand name went a long way in our decision making process.
If we had the luxury of time, we would have looked at more alternatives probably, but getting on multiple sales calls is a drain.
- Implemented in-house
No
Change management was minimal
- We didn't have any issues. Easy set up.
- Online training
It depends on how savvy the person is to begin with.
If you can read, you can configure it easily.
Some - we have done small customizations to the interface
Very easy.
No - we have not done any custom code
None.
No
We are smart enough to figure most of our issues out ourselves.
No
I don't know that we have ever had a situation where we needed support other than some log in issues that were easily resolved.
- Timed posts.
- Content curation.
- Team management.
- analytics
Yes
It works well for quick posts, but obviously you cannot see your entire dashboard so that's the only downside.
We do not currently have any integrations.
Not at this time.
None.
None.
Pricing.
I do not.
No
- Not applicable.
- Not applicable.
No
No