Hootsuite Reviews & Ratings 2024

Name: How to Use Hootsuite’s Advanced Features in 13 Minutes
Uploaded: 2020-10-09T23:00:04.000Z
Duration: 13 min 15 s
Description: How to Use Hootsuite's Advanced Features in 13 Minutes

Starting at $99 per month

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Overview

What is Hootsuite?

Recent Reviews

Great program for moderation!

9 out of 10

February 22, 2024

Incentivized

We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …

Hootsuite knows about customer satisfaction!

10 out of 10

February 16, 2024

My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.

Hootsuite for private and company rental management

10 out of 10

February 13, 2024

Incentivized

We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting …

Time Saver!

10 out of 10

January 12, 2024

Incentivized

As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social …

Hootsuite works for us

7 out of 10

January 09, 2024

Incentivized

Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …

No longer worth it

1 out of 10

January 05, 2024

Incentivized

We were using it to synchronize our social media engagement across multiple platforms.

Ok, but there are better options

8 out of 10

December 29, 2023

Incentivized

I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium …

Marketing staff of one? Hootsuite is a lifesaver!

9 out of 10

November 20, 2023

I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post …

Hootsuite is your one stop social media planning hub!

10 out of 10

November 03, 2023

We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get …

Hootsuite is great for multiple social media accounts

8 out of 10

November 01, 2023

Incentivized

We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while …

It’s a hoot of a time

10 out of 10

November 01, 2023

Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …

Hootsuite is cost-effective and perfect for beginner use!

10 out of 10

November 01, 2023

Incentivized

I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a …

Hootsuite - The Biggest Name in Content Management

10 out of 10

October 27, 2023

Incentivized

I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around …

Save time, money and your effort via Hootsuite like we do.

10 out of 10

October 26, 2023

Incentivized

HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using …

Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice

9 out of 10

October 26, 2023

Incentivized

It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make …

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How Hootsuite Differs From Its Competitors

Social Media Impact

Ensuring all of our posts cross channel are about the same topics through the scheduler is awesome!

Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …

Incentivized

Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …

Incentivized

Social Media Impact

The content in Hootsuite can be filtered by useful topics for your audience. You can schedule content once a week or monthly for hands-free sharing.

Incentivized

Social Media Impact

We have added Amplify to our subscription and this has been a huge help in engaging our audiences even more thorough employee advocacy.

Incentivized

Return on Investment

The biggest ROI was a post that was shared by an employee using amplify that garnered a large deal.

Incentivized

Social Customer Service

Hootsuite is sometimes buggy but the customer service and account manager are excellent via email, phone and chat.

Incentivized

Customer Engagement

It really hasn't helped us with this but we look to do it more.

Incentivized

Customer Support

Yes, they are great at sharing best practices and taking new ideas to their product development team.

Incentivized

Social Media Impact

It was fine while it met our needs. When it no longer did we stopped using it.

Incentivized

Social Media Impact

Hootsuite is helpful for planning and scheduling posts. Definitely better than posting/scheduling natively. They do lack some features though. For example, scheduling the first comment on IG, scheduling link in bio, etc. Sprout Social offers many of these features, but they are also much more …

Incentivized

Social Media Impact

For me and our organization, Hootsuite has helped us stick to a consistent brand image for our 7 different locations. As a solo marketing department, it was a challenge to maintain our branding with numerous other branches trying to help out with social media platforms in their respective markets. …

Return on Investment

I like the real time reactions to our flash sales and we have seen a 13% increase since last fall with inquiries on last minute sales posted on social media. Having all of our platforms on one dashboard helps me prioritize our individual audiences. I have begun constructing our posts based on the …

Social Customer Service

I have not yet used the customer service aspect of the social comments service from Hootsuite. I do, however, closely monitor all of the social mentions of our company across the platforms. There have been times we have been incorrectly mentioned without tagging properly and the massive dashboard …

Social Media Impact

Hootsuite has given has a birds eye view across all our socials, I really love the timeline page where it puts all your social channels side by side so you can see the content you put out and how well it's performing. It's made our lives a lot easier!

Social Media Impact

We can see in the inbox feature when people sned us messages. We can see where they came from and if they have any previous convos with us. Sometimes, certain media may not show in Hootsuite, you you have to go to the social platform's inbox to see it. I was easy to reply and was instant.

Incentivized

Social Media Impact

It is great for speaking with people directly because it’s all in one place rather than having to switch between 4 different social

Social Media Impact

Hootsuite allows us to manage all client social media accounts in one place. This improves our engagement with our audience because we can monitor and respond to comments/messages and mentions across all platforms. This saves us time and enhances our response rate. We can also create and schedule …

Incentivized

Social Media Impact

Hootsuite makes it very easy to schedule content across multiple accounts and channels. The ease of use is something that made this platform an immediate yes for our company. We have more time to focus on engaging with the audience through comments and DM's than we did previously. We also have …

Incentivized

Social Media Impact

In general we are satisfied. Just one thing I already mentioned to be improved: there are limitation on picture size for FB posts for example, if this could be changed it would be perfect.

Incentivized

Social Media Impact

It's helped align communications across channels into one tool. It's provides a more seamless process that allows a more efficient delivery of social posting.

Incentivized

Social Media Impact

We used Hootsuite as a tool within a suite of other marketing automation tools for our client. Hootsuite allowed us to plan and schedule our social media marketing across multiple channels very efficiently.

Incentivized

Social Media Impact

We can engage more people, across more platforms, especially when we're managing multiple brands in one place. We're able to maintain better consistency in posting and the output tends to be better for our customers.

Incentivized

Social Media Impact

Hootsuite has significantly improved our organization's social media strategy. It has streamlined content scheduling, ensuring regular and timely posts across channels. This consistency has enhanced our brand image. Moreover, Hootsuite's monitoring tools have allowed us to engage with our audience …

Incentivized

Social Media Impact

We love Hootsuite and it is used on a daily basis to post social media across all our social media platforms - well, Hootsuite does it's thing daily, I only have to use it weekly to schedule and then I can forget it! LOVE IT! A huge time saver for us, especially as a small business with very …

Incentivized

Social Media Impact

Hootsuite gives us a one-stop shop to schedule social media posts far in advance and allows everyone on our team to go in and see what posts are scheduled for future dates. This allows us to schedule what we know in advance and still have room for timely posts. Brand consistency is easy with …

Incentivized

Social Media Impact

Hootsuite has allowed our company to share posts across multiple social media accounts, but all in one place. This makes it easier and quicker, as well as being able to stay consistent with the message we are sharing with our followers. It is efficient to schedule the posts also, so that we aren't …

Incentivized

Social Media Impact

By ensuring our messaging is consistent or 'tweaked' by platform.

Incentivized

Return on Investment

One of the primary reasons we choose to use Hootsuite was the number of channels we are able to connect and the administrative structure we can set up for notifications and post approvals. This has allowed us to better utilize our team where more people can develop content and schedule a post, …

Social Customer Service

The updated version of Hootsuite Inbox has been a big improvement for us. We are more easily able to see the various comments and messages that come in from all the different social channels. This makes it much easier for the team to track without needing to jump into each native social platform. …

Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.

Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …

Return on Investment

Working in the nonprofit industry means we do not have the resources to hire a whole marketing department so all forms of marketing tend to fall on one individual... myself. Using Hootsuite gives me the ability to work out weeks in advance content and promos and plan around busy days or vacations. …

Incentivized

Social Customer Service

I unfortunately do not have experience using these forms of customer service within my organization. However, I don't doubt that Hootsuite does an incredible job filing and organizing messages. If my company sold a tangible good or service, we would most likely integrate Hootsuite for this …

Incentivized

Social Media Impact

1. It has enabled superior brand consistency across the top 3 social media we use
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.

Incentivized

Return on Investment

1. It provides a single point of management for multiple social media platforms thus saving repetitive marketing operations and associated (increasingly expensive) manpower 2. Ease of social media campaigning thus 3. Single point of social media ROAS accountability measurement

Incentivized

Social Customer Service

Given the current scale of operations, we have not yet had to use customer support directly. However the help files have been comprehensive enough to support our current tasks.

Incentivized

Social Media Impact

Make posts consist and easy to manage with many pages

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features

Facebook (347)
9.1
91%
Content planning and scheduling (366)
8.9
89%
Twitter (332)
8.9
89%
Workflow management (308)
8.2
82%

Reviewer Pros & Cons

View all pros & cons

Pulling content
Offer a few more features for moderation

Verified User

Employee in Social Media

Computer Networking Company, 1001-5000 employees

Suggested analytic metrics
LinkedIn tagging capabilities

Joanne Vallely Hignett

Digital Marketing Specialist

Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track

02:07

User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities

02:13

User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy

03:43

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Pricing

View all pricing

Professional

$99

Cloud

per month

Team

$249

Cloud

per month

Business

$739

Cloud

per month

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$99 per month

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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6

Avg 7.6

7.5
Boolean keyword searches
(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
7
Filtering out noise/spam
(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
7.5
Sentiment analysis
(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
8.3
Broad channel coverage
(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3

Avg 8.0

8.9
Content planning and scheduling
(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
8.1
Audience targeting
(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
7.8
Content optimization
(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.2
Workflow management
(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8

Avg 8.1

7.8
Automated routing and prioritization
(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.6
Customer interaction histories
(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
8
Bulk actions
(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4

Avg 7.7

6.6
Lead generation
(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
7.8
Content marketing
(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.6
Paid media management
(169) Ratings
Users can manage and optimize paid social media posts across different channels.
7.8
Campaigns and promotions
(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7

Avg 8.5

8.9
Twitter
(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
9.1
Facebook
(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
8.7
LinkedIn
(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
8.9
Google+
(60) Ratings
The software allows users to monitor, publish and respond via Google+.
8.6
Instagram
(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
8.2
Pinterest
(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
8.2
YouTube
(144) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.8

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2

Avg 8.1

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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Content optimization
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Paid media management
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest
Supported: YouTube

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: TikTok

Hootsuite Screenshots

Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.

Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.

Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.

Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard

How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Blackberry
Supported Languages	English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(1-3 of 3)

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Companies can't remove reviews or game the system. Here's why

August 24, 2023

Time Saved, Happy Customer

Verified User

C-Level Executive in Marketing

Retail Company, 11-50 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We use Hootsuite to plan all our social marketing materials across multiple platforms and accounts. It’s simplified the planning process and we no longer worry about posting at specific times or logging into multiple accounts to schedule posts. Hootsuite is both cost effective and efficient, from drafts and planning through to the final posting.

Pros and Cons

Scheduling multiple posts
Image management
Drafts and calendar planning
Overview of upcoming posts

Planning Instagram layout
Creating Facebook albums
Facebook events

Likelihood to Recommend

I have recommended Hootsuite to companies and small businesses. Hootsuite is excellent at creating and scheduling content but I’d like to be able to see the final preview of my Instagram account as we plan out our grid. Managing Facebook groups would also be a useful feature.

Hootsuite Feature Ratings

Listening/monitoring (2)

95%

9.5

Filtering out noise/spam: 100%
10.0
Broad channel coverage: 90%
9.0

Publishing (4)

85%

8.5

Content planning and scheduling: 90%
9.0
Audience targeting: 80%
8.0
Content optimization: 70%
7.0
Workflow management: 100%
10.0

Engagement (2)

80%

8.0

Customer interaction histories: 90%
9.0
Bulk actions: 70%
7.0

Marketing (3)

40%

4.0

Lead generation: 30%
3.0
Content marketing: 60%
6.0
Campaigns and promotions: 30%
3.0

Channel coverage/integration (6)

40%

4.0

Twitter: 50%
5.0
Facebook: 60%
6.0
LinkedIn: 50%
5.0
Instagram: 50%
5.0
Pinterest: 30%
3.0
YouTube: N/A
N/A

Reporting/analytics (2)

40%

4.0

Campaign success analytics: N/A
N/A
Real-time tracking: 80%
8.0

Account management (2)

60%

6.0

Role-based user permissions & privileges: 70%
7.0
Mobile access: 50%
5.0

Return on Investment

Saved time
Less effort to post across platforms
Enables planning in advance.

Usability

The layout seems a little old school and possibly not the simplest UX but I have been using the product for a few years and I do enjoy it.
The drag and drop would be nice and Being able to repost tagged stories and posts would be wonderful. Tagging of other brands and / or accounts does not always work as it should.

Social Media Impact

I am often on the move and being able to sit and schedule posts across multiple platforms in one go is very useful. Travelling and having to post from your phone can be tough especially when proof reading and managing autocorrect issues.

Alternatives Considered

Later

Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.

Other Software Used

Preview, Later, Flipgrid

Return on Investment

Scheduling across multiple platforms, being able to post to LinkedIn, Facebook, Instagram and in the past Twitter is fantastic.

Social Customer Service

Most of my customer service is done via email. We have at times used Hootsuite. I would like to be notified of high importance messages via in browser notifications.

Pre-Sale Experience

I subscribed online and did not need to interact with anyone. The process was simple.

Implementation Rating

Implementation was simple. Sometimes accounts do become disconnected and this is frustrating.

Training Types Used

Online Training
No Training

Online Training

The pop up tutorials are clear but not the very intuitive.

Users and Roles

Marketing manager and account managers

Support Headcount Required

Customer service interactions via messenger and comments.

Business Processes Supported

Scheduling
Content planning
Image management

Innovative Uses

The copy suggestions with Grammerly have been useful

Future Planned Uses

Instgram layout planning
Simplified customer service

Likelihood to Renew

I will definitely be renewing Hootsuite. It is both helpful and simple to use.

Products Replaced

Key Differentiators

Integration with Other Systems
Ease of Use

Simple to use and connected to all the social platforms we are using. The use of LinkedIn and Meta is important to our businesses.

Evaluation Lessons Learned

I wouldn't. Some other products are more creator focussed and this is a nice add on but not essential.

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal

Implementation Issues

Did not have any issues

In-Person Training

We did not use in person training

Ease of Hootsuite Training

Yes, very easy.

Product Configurability

It is good. Being able to configure feeds and messaging in a simpler interface would be helpful but is not essential

Configuration Lessons

Meta Business Suite and LinkedIn business profiles make this simple.

UI Customization

No - there is no facility to customize the interface

Additional Customization Considerations

None at all

Support Rating

I’ve not needed the support services.

Premium Support

I did not, I have not needed Hootsuite support at any point.

Exceptional Examples of Hootsuite Support

I have not needed support

Easy Tasks

Post scheduling
Post previewing
Platform Integrations

Difficult Tasks

Messaging
Feed previewing

Mobile Interface Availability and Impressions

Yes, but I don't use it

Scalability

Costs to scale to more accounts if very pricey

Reliability and Availability

Performance

Systems Integrated With

LinkedIn
Meta
Twitter

Some of it is fantastic but some of the commenting and messaging features are old seeming

Future Integration Plans

NONE

Types of Integration

File import/export

Ease of Integration

Integration Lessons Learned

None

Post-Sale Experience

I have not had any reasons or need to contact the sales or support team

Key Negotiation Points

Nothing specific, I signed up to the standard packed listed online

March 31, 2023

Hootsuite review- an interesting viewpoint

Parag Poddar

Marketing Lead

Mpowered Health (Information Technology & Services, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning

Pros and Cons

In-depth social media analytics across all platforms to give complete perspective
Competitive intel and market updates through social listening
Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management

Set up process can be seamless, it is difficult to configure in self serve mode
Pricing is very high and can be made more affordable for smaller companies
Unable to tag people on images on social media and has to be done manually

Likelihood to Recommend

Hootsuite is extreme delight in situations where there are too many social media platforms to manage and rapid and tailored content deployment across social media channels according to platform needs. It is particularly very useful for big brands and consumer brands with a large target audience. It is cumbersome to use for tagging oriented posts as this has to be done manually.

Hootsuite Feature Ratings

Listening/monitoring (4)

77.5%

7.8

Boolean keyword searches: 70%
7.0
Filtering out noise/spam: 90%
9.0
Sentiment analysis: 80%
8.0
Broad channel coverage: 70%
7.0

Publishing (4)

85%

8.5

Content planning and scheduling: 90%
9.0
Audience targeting: 90%
9.0
Content optimization: 80%
8.0
Workflow management: 80%
8.0

Engagement (3)

76.66666666666667%

7.7

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 80%
8.0
Bulk actions: 70%
7.0

Marketing (4)

87.5%

8.8

Lead generation: 90%
9.0
Content marketing: 90%
9.0
Paid media management: 90%
9.0
Campaigns and promotions: 80%
8.0

Channel coverage/integration (6)

80%

8.0

Twitter: 90%
9.0
Facebook: 80%
8.0
LinkedIn: 70%
7.0
Instagram: 70%
7.0
Pinterest: 80%
8.0
YouTube: 90%
9.0

Reporting/analytics (3)

83.33333333333334%

8.3

Campaign success analytics: 70%
7.0
Real-time tracking: 90%
9.0
Competitor analysis: 90%
9.0

Account management (2)

85%

8.5

Role-based user permissions & privileges: 90%
9.0
Mobile access: 80%
8.0

Return on Investment

Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
Hootsuite has helped build transparency in performance across the org
It contributes to competitive intel org wide

Alternatives Considered

Sprout Social and Meltwater Social

Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.

Other Software Used

HubSpot Marketing Hub, Mailchimp, GoTo Webinar

Customer Engagement

We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.

Customer Support

We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.

Users and Roles

Only marketing team at this moment is using the product.

Support Headcount Required

Digital marketing professionals.

Business Processes Supported

Social Listening
Social Media Analytics
Content Management and automation for social media

Innovative Uses

Social media analytics ties to Marketing dashboards to help in building comprehensive insights
Integrate social listening insights for content generation
Automate social media posting

Future Planned Uses

Have not yet factored that in

Likelihood to Renew

We are very happy and satisfied with the product and the price we pay for it

Products Replaced

Key Differentiators

Scalability
Integration with Other Systems

We wanted to ensure that it worked in tandem with our marketing suite

Evaluation Lessons Learned

No, we are fairly satisfied with our process

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal

Implementation Issues

none

Implementation Rating

It was smooth

Training Types Used

No Training

Online Training

It was quick and simple for the team

Ease of Hootsuite Training

Yes, it was fairly easy to learn

Product Configurability

Decent customizability but we are using as basic users

Configuration Lessons

UI Customization

No - we have not done any customization to the interface

Extensibility and Customization

No - the product does not support adding custom code

Additional Customization Considerations

Support Rating

Hootsuite team helped us in implementing the Enterprise version and also helped us in seamless onboarding. They also shared useful best practices and set up useful dashboards for our particular use cases. Overall, they have been very collaborative and approachable, however, at times the team is not prompt in responding to queries.

Premium Support

No we did not purchase it because this is not a very critical aspect of our business and we are able to get most of the work done by the team ourselves. The customization and support level requests are anyways limited and we dont feel the need as of yet for this service.

Bug Resolution

Exceptional Examples of Hootsuite Support

Yes, we were facing challenges in getting some customized metrics on the platform which were recent changes on LinkedIn and critical for us to track. The team not only hopped to help but was also able to pull this off in a very short period of time. The overall output was great.

Usability

fairly easy to use

Easy Tasks

Social media content management
Social Listening

Difficult Tasks

Overall configuration

Mobile Interface Availability and Impressions

Yes, but I don't use it

Scalability

We are only using in marketing and have been able to scale.

Reliability and Availability

Performance

Systems Integrated With

Hubspot

Very simple integration

Future Integration Plans

Types of Integration

API (e.g. SOAP or REST)

Ease of Integration

Integration Lessons Learned

none

Pre-Sale Experience

Easy but pushy

Post-Sale Experience

same

Key Negotiation Points

None

Dealing with Hootsuite

None

Upgrade Process

Upgrade Benefits

Did not go through

Anticipated Benefits from Future Upgrades

Did not go through

Future Edition Upgrade Plans

Migrating Between Editions

April 18, 2020

Great service, but needs updates quick to keep up in the marketplace.

Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We have three users. All of us curate and post content for our approximately 50 social media channels. It helps each of us know what the other has posted, so we are not duplicating efforts. We can also pop into the scheduler to see what is coming up and we often use bulk uploading which is a great feature.

Pros and Cons

Coordinating efforts.
Advanced scheduling.
Multiple streams.

Sales Force integration.
RSS Feed integration.
Being able to set up multiple Tweets with the same post.

Likelihood to Recommend

It's great for teamwork, but your competitors are adding multiple integrations which make analytics much more robust. Salesforce, Marketo, RSS feeds are all available on Oktopost and we really love their platform. Also, they have a dedicated customer service rep, which makes all the difference in the world. It's nice to establish a rapport with one person.

Hootsuite Feature Ratings

Listening/monitoring (4)

62.5%

6.3

Boolean keyword searches: 60%
6.0
Filtering out noise/spam: 50%
5.0
Sentiment analysis: 70%
7.0
Broad channel coverage: 70%
7.0

Publishing (4)

100%

10.0

Content planning and scheduling: 100%
10.0
Audience targeting: 100%
10.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

93.33333333333334%

9.3

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 80%
8.0
Bulk actions: 100%
10.0

Marketing (4)

87.5%

8.8

Lead generation: 100%
10.0
Content marketing: 100%
10.0
Paid media management: 80%
8.0
Campaigns and promotions: 70%
7.0

Channel coverage/integration (7)

60%

6.0

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Google+: N/A
N/A
Instagram: 40%
4.0
Pinterest: 40%
4.0
YouTube: 40%
4.0

Reporting/analytics (3)

10%

1.0

Campaign success analytics: 10%
1.0
Real-time tracking: 10%
1.0
Competitor analysis: 10%
1.0

Account management (2)

100%

10.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 100%
10.0

Return on Investment

It's fantastic for branding.
Team integration.
We cannot see direct ROI because we don't have Salesforce integrated with HS.

Alternatives Considered

Oktopost and Sprout Social

We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee keeping Hootsuite for the foreseeable future.

Support Rating

I have only had to reach out a few times and they were timely and helpful.

Other Software Used

Salesforce.com, Oktopost, Marketo

Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.

Customer Support

The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.

Users and Roles

We all work on different aspects of social media posting and tracking. We have enough channels and need to have more than one person engaging with our audience. We all track different accounts, but Hootsuite Pro allows us to not have to IM each other to get things done. Love that.