Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-19 of 19)Companies can't remove reviews or game the system. Here's why
February 13, 2024
Hootsuite for private and company rental management
Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration for time efficiency and practicality. It is easy to learn how to use this tool and as your business grows you will be glad you found ways to create efficiencies within your business.
January 09, 2024
Hootsuite works for us
It really hasn't helped us with this but we look to do it more.
August 28, 2023
Using Hootsuite Enterprise
Score 10 out of 10
Vetted Review
Verified User
The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.
August 23, 2023
Hootsuite is a time saver and makes my job easier!
It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often should try it.
March 31, 2023
Hootsuite review- an interesting viewpoint
We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.
February 03, 2022
Hootsuite Pro is alright.
Hootsuite allows us to monitor accords multiple accounts, and in the case of Twitter beyond just what our followers or those tagging us are saying. It provides a holistic view in one place
December 24, 2021
Hootsuite - A basic social management tool that lacks innovation, functionality and flexible pricing options.
By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.
December 09, 2021
Game Changer
It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.
August 13, 2021
Hootsuite for the planning win!
This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.
April 18, 2020
Hootsuite is a great company with a quality product
Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that allows us to contact them on the spot and give them promo offers on a new phone case as well as understand their needs.
Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on Holidays, we prepare in advance and let Hootsuite take care of this. This has improved engagement because prior to using Hootsuite, we were only posting as a company when we were in the office and actively engaged in thinking about our posts. Unfortunately, we work B2B and a lot of our clients are not engaging with social media until their "off hours" such as weekends and Holidays, when we prefer to be off as well. This has helped us to promote our business and improve website traffic, without having to be actively "working" on weekends and Holidays in particular.
April 17, 2020
Hootsuite Pro review-Used both in student and work life
The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to all your account at once, Hootsuite does it. You dont have to login to all of your accounts and post the tweet or that instagram picture.
Taking care of your customers is also excellent. Working across teams and different agents, Hootsuite also lets you converse internally and find the correct answer to your customer's queries. The time we as a team saved on scheduling posts was commendable. This not only let me focus on strategizing more important tasks, but also give regular timely updates to my customers
Taking care of your customers is also excellent. Working across teams and different agents, Hootsuite also lets you converse internally and find the correct answer to your customer's queries. The time we as a team saved on scheduling posts was commendable. This not only let me focus on strategizing more important tasks, but also give regular timely updates to my customers
We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a presence on Instagram and Hootsuite has driven engagement in that platform as well. With the increased engagement, customers feel more invested in our product and sales have noticeably risen.
April 17, 2020
Hootsuite: The Place To Be For Social Media Management
Score 10 out of 10
Vetted Review
Verified User
It has allowed us to see all social content from our event attendees or program users and make sure we engage with all of their psots coming through.
April 17, 2020
HootSuite Made My Job and Life Easier
For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in got you all the info you needed. Plus you could respond right there in Hootsuite.
April 16, 2020
Great Value
Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even provided additional ideas and strategies to get the most from the service.
Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was very inconsistent. The main benefit that I've realized from Hootsuite is the ability to manage our social media strategy across the relevant social media platforms all in one place and spend a few hours prescheduling posts for several weeks and coordinating with our email marketing strategy so that we achieve consistency in our social media presence. It's a lot easier to have one place to go to view all activity on multiple streams, so the primary benefit for us is time savings, which is all a result of Hootsuite.
Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend if you have social sites you are trying to maintain.