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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(1-19 of 19)
Companies can't remove reviews or game the system. Here's why
Zaina Kroschinski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very responsive and stayed in touch with our office consistently to ensure our issues were expedited and all questions were answered so we could utilize the tool better for the future.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, the Help Desk does a good job at responding to inquiries and providing help.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.
Shelby Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.
Chris Lesner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite takes their tools and customer support to the next level. They even have https://education.hootsuite.com/ which allows people to get certified as hootsuite professionals. Their help center is amazing, the training resources in the educational site are great for all of our team who touches social to use as the basis for their understanding social media. Thankfully the tools are so intuitive that onboarding hasn't been an issue that we've dealt with.
Che Odom | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with customer support, typically that means that I have had a problem that I couldn't solve on my own. I have not come across that at this time, which is great news for potential users. The product is easy to implement, easy to use and there are not that many things that can go sideways, and those that might are easily and immediately fixable through action on the user end.
Jasmeet S Babra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite academy has plethora of knowledge and guess what? Its FREE. We as a company also used their certifications to mandate train social media agents and build their skillset further. If you are an industry watcher, like myself, you can also download and explore their whitepapers and research studies too. I believe their team is smart and well versed with industry.
Ron Rothstain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and onboarding support were invaluable to me personally as I had no real background in how to use the product and more importantly, how to successfully integrate it into our department.
Nicholas Shields | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate things and everything was clearly labeled without insane amounts of jumping around from topic to topic to find what you needed.
April 16, 2020

Great Value

Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific business. I also utilized the Hootsuite Social Media Certification which is a great tool to learn the basics and different strategies for social media.
Ed Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or the Hootsuite Platform Training in the Hootsuite Academy. I have yet to pay for one of the more advanced Hootsuite Academy courses. Hootsuite is one of the industry leaders in social media management, so there are a lot of users out there. More often than not, I just ask someone else I know who uses Hootsuite how to do something and that takes care of most of my needs, next step would be the help center articles and then (rarely for me) chatting with a support rep.
Amy Paterson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly recommend.
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