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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Learn from top reviewers

Social Media Management with Hootsuite

Rating: 10 out of 10
July 14, 2025
IncentivizedVetted ReviewVerified User
At my current global tech company, we use Hootsuite to manage, schedule and publish our daily social media posts, videos, photos, copy and digital assets. It allows for better...
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Cynthia Pleitez
Manager - Marketing
Head of Social Media
Targus
Hootsuite10 years of experience

Valuable platform with some limitations

Rating: 5 out of 10
July 14, 2025
IncentivizedVetted ReviewVerified User
We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down som...
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Fiona Buchanan, MJ
Administrator - Marketing
Communications Admin
Workers' Resrouce Centre
Hootsuite5 years of experience

As a content creator I find Hootsuite super helpful

Rating: 9 out of 10
July 10, 2025
IncentivizedVetted ReviewVerified User
I use Hootsuite mainly for content scheduling. Hootsuite helps keep our content organized and it's helpful to see everything laid out in a content calendar. We're a local orga...
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Elizabeth (Liz) Fuhrmann
Consultant - Marketing
Social Media Consultant
Centre LGBT+
Hootsuite3 years of experience

Hootsuite Pro is alright.

Rating: 7 out of 10
May 20, 2025
IncentivizedVetted ReviewVerified User
Hootsuite Pro was used to publish, monitor and respond to customers on Twitter, Facebook and Linkedin.
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Chris Cartwright
Manager - Social Media
Social Media Manager
Canada Post / Postes Canada
Hootsuite2 years of experience
Verified on LinkedIn

Scheduling Posts is Easy with Hootsuite!

Rating: 9 out of 10
May 15, 2025
IncentivizedVetted ReviewVerified User
We use Hootsuite to schedule posts for our company. We have it linked to our LinkedIn, Facebook, and Instagram accounts so we can post to those accounts. The recommended times...
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Tyler Newman
Director - Marketing
Marketing Director
MGT Films
Hootsuite3 years of experience
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How Hootsuite Differs From Its Competitors

Social Media Impact

Hootsuite is great for Facebook and LinkedIn posts, and we use it for these two channels regularly. However, it doesn't work well with Threads and doesn't work at all for Bluesky social which is disappointing. Would give a much higher rating if these two platforms were better supported/available …
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Social Media Impact

I feel like we handle most of the community management in Meta Business Suite or natively in platform, but I feel like Hootsuite is particularly helpful for scheduling across channels. I think in that sense, it has helped us reach our audience better by suggesting best times to post when our …
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Social Media Impact

Hootsuite allows us to post across all platforms, while tweaking the content to be specific to the platform we are posting to. Instagram may be more hashtag-heavy, whereas LinkedIn may be more copy-heavy. Hootsuite allows me to customize my posts to those platforms. Hootsuite is also able to give …
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Social Media Impact

Hootsuite has been instrumental for managing and leading the social media success at Targus, a global tech company. We've won social media awards, placed among the top ranking engaged social media employees in the country on numerous occasions and Hootsuite has been an integral part in every step …
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Social Media Impact

It has helped me to be able to delivery social content on a regular basis. I create it with chatgpt's help and my own ideas. It seems I should watch your training programs to be able to do what you indicate above.
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Social Media Impact

Our organization has gone from posting haphazardly across 5+ platforms 2-3 times a week, to posting DAILY on every platform consistently 6 days out of the week. Our overall engagement across platforms has increased more than 500% in a single month since using Hootsuite. Hootsuite has made a direct …
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Social Media Impact

Brand consistency has gone up significantly since I started using Hootsuite. When posts need to go across multiple accounts, I can send them all at once without having to open multiple tabs and clicking through to send them out.
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Social Media Impact

Hootsuite has helped our organization so much with scheduling specifically. I work a month out, so I create content by month and load it into their respective libraries. It has also helped us with brand consistency by allowing us to post a consistent image and caption across multiple accounts. …
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Social Media Impact

Hootsuite helps to take the pain points of social media and content creation so we can focus more on connecting and engaging with our audiences across social media channels in a more authentic and realistic way. With Hootsuite, I can focus less time on the day-to-day tasks and more time on the …
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Social Media Impact

The platform's user-friendly interface allows our team to efficiently collaborate, schedule, and track posts, all in one place. This has streamlined our content creation process. As a result, our team can focus more on crafting engaging content and analyzing performance, rather than getting bogged …
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Social Media Impact

Hootsuite has really helped our engaging with our audiences and customers by being able to schedule posts when members of the team might be otherwise engaged. This really impacts us in a positive way. Scheduling posts across platforms also really helps with consistent branding across multiple …
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Social Media Impact

Hootsuite enables me to schedule posts in advance and make adjustments as needed. There have been times when I needed to update a post several times before posting, so I appreciate the draft feature. It allows me to get the content exactly right before scheduling.
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Social Media Impact

It has made it significantly easier for us to maintain a consistent schedule for our content. The calendar feature is a favorite! Being able to see everything that has been posted is extremely helpful in ensuring our content is scheduled and what is going up, as well as when. The inbox is also …
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Social Media Impact

Hootsuite has significantly improved ourr social media management by streamlining content scheduling and enabling consistent brand messaging across all platforms. It allows us to plan ahead, engage more effectively with our audience, and maintain a regular posting cadence. The centralized …
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Social Media Impact

Now that we have all our channels centralized in one place, it's much easier for our small team to schedule posts and interact with our audience. It helps us keep the brand consistent when we have so many different accounts, and has taken a lot of the work off the team, since it's so easy to post …
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Social Media Impact

Hootsuite has definitely made it easier for us to stay organised with our social media. Having one place to plan and schedule posts means we’re more consistent with our content, which helps a lot with keeping our brand voice steady across different platforms.

It also saves us from last-minute …
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Social Media Impact

I use Hootsuite to respond to new comments and dms on Instagram and facebook and I have also setup some notes and consistent messages to send across platforms to ensure consistency in language and it is easy as the software lets me see my previous responses too. I would highly recommend using this.
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Social Media Impact

Hootsuite has enhanced audience engagement by allowing timely responses and real-time monitoring across multiple platforms. Its scheduling tools ensure brand consistency, maintaining a unified voice across social accounts. By streamlining content delivery, we post regularly without daily …
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Social Media Impact

I have been using Hootsuite for less than a year, and it has already proven to be a valuable tool for maintaining a cohesive content strategy across multiple platforms. Its planning and scheduling features ensure our social media channels remain consistently updated with relevant and engaging …
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Social Media Impact

Hootsuite has helped us connect with our audience by giving us strategic insights on when to post. It will recommend different times on different days and based on the social platform you are using. I truly love this feature because it's not a guessing game. This helps us reach specific goals and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

7 videos

View Playlist
Hootsuite Review: What do users say about Hootsuite?
03:57
User Review: Hootsuite Helps Magazine Keep Content Scheduled and Posted Consistently
02:58
User Review: Hootsuite Is Vital In Keeping a Small Business Owner's Social Media Management on Track
02:26
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Pricing

View all pricing

Standard

$99

Cloud
per month (billed annually) Starts at 1 user, 5 social accounts

Advanced

$249

Cloud
per month (billed annually) Starts at 1 user, unlimited social accounts

Enterprise

Custom Pricing

Cloud
per year

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $149 per month Starts at 1 user, 5 social accounts
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.4
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.7
Avg 8.0
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok management

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Hootsuite Video

How to use Hootsuite in 4 minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $149.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (discontinued), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Content planning and scheduling and Google+ highest, with a score of 8.9.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Reviews From Top Reviewers

View all reviews
(1-5 of 17)

Using Hootsuite Enterprise

Rating: 10 out of 10
August 28, 2023
WH
Wes Horrocks
Corporate Communications Manager
SkyWest Airlines (Airlines/Aviation, 10,001+ employees)
Vetted Review
Verified User
Hootsuite
1 year of experience
View profile
Return on Investment
One of the primary reasons we choose to use Hootsuite was the number of channels we are able to connect and the administrative structure we can set up for notifications and post approvals. This has allowed us to better utilize our team where more people can develop content and schedule a post, without losing any of our approval process. Having the ability to check things before it is published is critical for our business needs.

Hootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your Reach

Rating: 6 out of 10
Incentivized
August 24, 2023
BS
Brandon Stuhr
Author
Nerd Bacon Reviews and News (Internet, 11-50 employees)
Vetted Review
Verified User
Hootsuite
1 year of experience
View profile
Return on Investment
Easily our biggest pain point before switching to Hootsuite was proper social tracking and running campaigns across multiple platforms. Once we switched to Hootsuite, we were not only able to run everything (or most platforms) from one main social hub, but we were also able to easily compare and contrast our performance across each different campaign natively.

Hootsuite is a time saver and makes my job easier!

Rating: 9 out of 10
Incentivized
August 23, 2023
CB
Chuck Blatt
VP of Marketing and Business Development
Advantage Management Company (Real Estate, 11-50 employees)
Vetted Review
Verified User
Hootsuite
4 years of experience
View profile
Return on Investment
We use this to expand our social media and promote our newsletter and articles. We are always happy when our followers increase and people read our articles. It is more of a feel-good then business generating source for us. It does save me time to be able to schedule my posts in advance to multiple platforms. So the time savings is the most important thing to me.

So what is the free Hootsuite really like?

Rating: 9 out of 10
Incentivized
August 23, 2023
BC
Ben Crichton
Labour Manager
Engenda Group (Construction, 201-500 employees)
Vetted Review
Verified User
Hootsuite
1 year of experience
View profile
Return on Investment
The ability to duplicate old posts using Hootsuite's calendar is exceptional in reducing not only the time, but the brain power needed for creating posts. Sometimes a lot of time can be spent thinking about and creating posts, then posting them on multiple sites, but hoot suite speeds this up, giving you time to complete other jobs that make your company money. Hootsuite saves you time by posting to multiple sites with the click of a button, but also allows you to easily repost content from 6 months ago to multiple sites in seconds, saving you valuable time which can be invested elsewhere.
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