Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-17 of 17)Companies can't remove reviews or game the system. Here's why
January 09, 2024
Hootsuite works for us
The biggest ROI was a post that was shared by an employee using amplify that garnered a large deal.
November 20, 2023
Marketing staff of one? Hootsuite is a lifesaver!
Score 9 out of 10
Vetted Review
Verified User
I like the real time reactions to our flash sales and we have seen a 13% increase since last fall with inquiries on last minute sales posted on social media. Having all of our platforms on one dashboard helps me prioritize our individual audiences. I have begun constructing our posts based on the flash drive impressions on each individual channel.
August 28, 2023
Using Hootsuite Enterprise
Score 10 out of 10
Vetted Review
Verified User
One of the primary reasons we choose to use Hootsuite was the number of channels we are able to connect and the administrative structure we can set up for notifications and post approvals. This has allowed us to better utilize our team where more people can develop content and schedule a post, without losing any of our approval process. Having the ability to check things before it is published is critical for our business needs.
August 28, 2023
Easy Peasy Lemon Squeasy = Hootsuite
Working in the nonprofit industry means we do not have the resources to hire a whole marketing department so all forms of marketing tend to fall on one individual... myself. Using Hootsuite gives me the ability to work out weeks in advance content and promos and plan around busy days or vacations. The more I can plan, the less I have to worry about marketing my non-profit on a day to day but rather weeks at a time. It has made us more effective and efficient.
1. It provides a single point of management for multiple social media platforms thus saving repetitive marketing operations and associated (increasingly expensive) manpower 2. Ease of social media campaigning thus 3. Single point of social media ROAS accountability measurement
August 24, 2023
Using Hootsuite as a non profit
We were not being consistent enough meaning our followers were not engaged. So getting hootsuite helped us reduce the time it would take posting content daily on multiple platforms to scdehuling them to make it less time consuming.
Easily our biggest pain point before switching to Hootsuite was proper social tracking and running campaigns across multiple platforms. Once we switched to Hootsuite, we were not only able to run everything (or most platforms) from one main social hub, but we were also able to easily compare and contrast our performance across each different campaign natively.
August 24, 2023
Valuable Social Tool
Getting time back was very important to us. Hootsuite allowed us to save time by scheduling posts all in one place, which allowed us to focus on other marketing activities.
August 24, 2023
Time Saved, Happy Customer
Scheduling across multiple platforms, being able to post to LinkedIn, Facebook, Instagram and in the past Twitter is fantastic.
For a long while, Hootsuite allowed me to keep track of activity across my various social media accounts on multiple platforms, and that was worth the investment because of how much I could automate and handle in one place. That value-proposition diminished when their prices increased and they refocused on serving larger clients, but it was still a pretty solid service until that change.
August 23, 2023
Hootsuite makes managing social more manageable
As our business grew, so did our social media presence. It became impossible to manage the multiple platforms for our multiple brands. Hootsuite allowed me to manage our company social media at scale.
August 23, 2023
Hootsuite is a time saver and makes my job easier!
We use this to expand our social media and promote our newsletter and articles. We are always happy when our followers increase and people read our articles. It is more of a feel-good then business generating source for us. It does save me time to be able to schedule my posts in advance to multiple platforms. So the time savings is the most important thing to me.
August 23, 2023
Great product!
Honestly, we can't measure ROI due to the fact that we are in Healthcare and a referral business. Our "customers" are referring physicians.
August 23, 2023
So what is the free Hootsuite really like?
The ability to duplicate old posts using Hootsuite's calendar is exceptional in reducing not only the time, but the brain power needed for creating posts. Sometimes a lot of time can be spent thinking about and creating posts, then posting them on multiple sites, but hoot suite speeds this up, giving you time to complete other jobs that make your company money. Hootsuite saves you time by posting to multiple sites with the click of a button, but also allows you to easily repost content from 6 months ago to multiple sites in seconds, saving you valuable time which can be invested elsewhere.
August 23, 2023
Give a Hoot... your organization will be glad you did!
It continues to provide my students with opportunities to grow their skill set. We are the only program in the DMV using Hootsuite’s In the Classroom educational tools. Our students’ feedback have been overwhelmingly positive, even from those who already use it in their internships and jobs. These tools reinforce knowledge and build out new ideas.
August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
We have a lot of different social channels that have to cater to very different audiences. By scheduling and being able to adjust the copy according to the channel, I am able to control the messaging depending on the audience very easily, which is very helpful to this team of one.
August 22, 2023
Hoot suite Saves Time! Recommend!
Our biggest pain point was investing time into social media. Hootsuite halved the amount of time it took us to plan, schedule and report on our social media efforts. To halve the amount of time means more employee resources elsewhere in the business, so we consider this to be very successful